{"id":995,"date":"2013-09-11T10:30:27","date_gmt":"2013-09-11T09:30:27","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=995"},"modified":"2016-08-17T11:10:15","modified_gmt":"2016-08-17T10:10:15","slug":"un-internaute-recoit-en-moyenne-416-emails-commerciaux-par-mois-et-le-votre-dans-tout-ca","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/emailing\/un-internaute-recoit-en-moyenne-416-emails-commerciaux-par-mois-et-le-votre-dans-tout-ca-2013-09-11","title":{"rendered":"Un internaute re\u00e7oit en moyenne 416 emails commerciaux par mois, et le v\u00f4tre dans tout \u00e7a ?"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">La derni\u00e8re \u00e9tude men\u00e9e par <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.experian.com\/marketing-services\/marketing-services.html\">Experian Marketing Services<\/a><span style=\"line-height: 1.5em;\"> d\u00e9montre que le volume d&#8217;emails a augment\u00e9 de 17,9% entre les 2\u00e8mes trimestres 2012 et 2013. En moyenne, un internaute recevrait 416 emails commerciaux par mois !<\/span><\/p>\n<p>Voici les r\u00e9sultats principaux de cette \u00e9tude :<\/p>\n<ul>\n<li>Le taux de clics a diminu\u00e9 entre les 2 trimestres, m\u00eame si la moiti\u00e9 des marques seulement ont fait part d&rsquo;une baisse significative ;<\/li>\n<li>Le taux d&rsquo;ouverture a \u00e9galement baiss\u00e9, passant de 15,4% \u00e0 13,7% ;<\/li>\n<li>On note une am\u00e9lioration pour les taux de rebond et taux de d\u00e9sabonnement.<\/li>\n<\/ul>\n<p>Parmi 7 secteurs examin\u00e9s, 5 ont augment\u00e9 leur volume d&#8217;emails au T2 2013.<\/p>\n<p>Les produits de consommation et les marques de services ont enregistr\u00e9 la plus forte augmentation du volume d&#8217;emails, de 12% sur un an. L&rsquo;augmentation globale de trimestre en trimestre \u00e9tait de 7%.<\/p>\n<p>Pour faire la diff\u00e9rence, faites la part belle \u00e0 la personnalisation, au marketing automation et au <a href=\"https:\/\/academy.visiplus.com\/formation-responsive-web-design.php\" target=\"_blank\">responsive design<\/a>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La derni\u00e8re \u00e9tude men\u00e9e par Experian Marketing Services d\u00e9montre que le volume d&#8217;emails a augment\u00e9 de 17,9% entre les 2\u00e8mes trimestres 2012 et 2013. En moyenne, un internaute recevrait 416 emails commerciaux par mois !&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[64,51],"class_list":["post-995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-email-marketing","tag-emailing-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=995"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":7197,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/995\/revisions\/7197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1877"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}