{"id":962,"date":"2013-09-04T12:41:15","date_gmt":"2013-09-04T11:41:15","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=962"},"modified":"2014-05-27T09:35:17","modified_gmt":"2014-05-27T08:35:17","slug":"google-facebook-captent-plus-de-70du-marche-de-la-publicite-mobile-en-2013","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-facebook-captent-plus-de-70du-marche-de-la-publicite-mobile-en-2013-2013-09-04","title":{"rendered":"Google &#038; Facebook captent plus de 70% du march\u00e9 de la publicit\u00e9 mobile en 2013"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Selon les <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.emarketer.com\/Article\/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share\/1010171\">pr\u00e9visions de l\u2019institut d\u2019\u00e9tudes eMarketer<\/a><span style=\"line-height: 1.5em;\">, plus de 70% des revenus publicitaires mobiles seront capt\u00e9s par deux acteurs en 2013 :<\/span><\/p>\n<ul>\n<li>Google, archi leader, avec 53,17%<\/li>\n<li>Facebook, en large hausse, avec 15,8% (x3 depuis 2012 !)<\/li>\n<\/ul>\n<p>Selon eMarketer, le march\u00e9 de la publicit\u00e9 sur mobile s\u2019\u00e9l\u00e8vera \u00e0 16,6 milliards de dollars cette ann\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-965\" alt=\"PubMobile\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/09\/PubMobile.gif\" width=\"325\" height=\"249\" \/><\/p>\n<p>Notons que Google demeure le leader incontest\u00e9 de la publicit\u00e9 sur mobile mais \u00e9galement de la publicit\u00e9 digitale en g\u00e9n\u00e9ral, avec 33% des revenus publicitaires digitaux, devant Facebook (5,41%) puis Yahoo (2,97%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-964\" alt=\"PubDigitale\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/09\/PubDigitale.gif\" width=\"324\" height=\"342\" \/><\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.emarketer.com\/Article\/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share\/1010171\">http:\/\/www.emarketer.com\/Article\/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share\/1010171<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon les pr\u00e9visions de l\u2019institut d\u2019\u00e9tudes eMarketer, plus de 70% des revenus publicitaires mobiles seront capt\u00e9s par deux acteurs en 2013 : Google, archi leader, avec 53,17% Facebook, en large hausse, avec 15,8% (x3 depuis&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,152],"tags":[23,77,79,1647],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing","category-social-media-1","tag-facebook","tag-publicite-digitale","tag-publicite-mobile-2","tag-search-marketing"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"predecessor-version":[{"id":2229,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/962\/revisions\/2229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2006"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}