{"id":955,"date":"2013-09-03T15:27:25","date_gmt":"2013-09-03T14:27:25","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=955"},"modified":"2014-01-30T16:29:55","modified_gmt":"2014-01-30T15:29:55","slug":"mise-a-jour-des-extensions-google-adwords-touchez-les-utilisateurs-ou-quils-se-trouvent","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/mise-a-jour-des-extensions-google-adwords-touchez-les-utilisateurs-ou-quils-se-trouvent-2013-09-03","title":{"rendered":"Mise \u00e0 jour des extensions AdWords : touchez les utilisateurs o\u00f9 qu&rsquo;ils se trouvent !"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Le 23 septembre 2013, dans le cadre de ses campagnes universelles, Google AdWords a pr\u00e9vu de mettre en \u0153uvre la mise \u00e0 jour automatique de toutes les anciennes extensions Liens annexes, d\u2019application, et d\u2019appel.<\/span><\/p>\n<p>Un conseil : proc\u00e9dez \u00e0 la mise \u00e0 jour de vos extensions avant cette date afin que toutes vos extensions continuent d&rsquo;\u00eatre diffus\u00e9es et tirez parti de toutes les nouvelles fonctionnalit\u00e9s suivantes :<\/p>\n<ul>\n<li>Afficher des messages adapt\u00e9s aux mobiles et des num\u00e9ros de t\u00e9l\u00e9phone directement dans votre annonce ;<\/li>\n<li>Cr\u00e9er des extensions au niveau de vos groupes d&rsquo;annonces afin de contr\u00f4ler de fa\u00e7on plus pr\u00e9cise celles que vous souhaitez diffuser avec vos annonces ;<\/li>\n<li>Planifier la diffusion de vos extensions (heure et jour)<\/li>\n<li>Consulter des rapports d\u00e9taill\u00e9s de chacun de vos liens annexes<\/li>\n<\/ul>\n<p>Ce qui va se passer pendant la mise \u00e0 jour :<\/p>\n<ul>\n<li>Si votre campagne ne contient qu&rsquo;une ancienne extension, celle-ci sera consid\u00e9r\u00e9e comme supprim\u00e9e.<\/li>\n<li>Si votre campagne comporte une ancienne extension et une extension mise \u00e0 jour de m\u00eame type, seule l&rsquo;extension mise \u00e0 jour sera affich\u00e9e.<\/li>\n<\/ul>\n<p>Pour que vos liens annexes continuent d&rsquo;\u00eatre diffus\u00e9s lors de\u00a0 la mise \u00e0 jour automatique, assurez-vous qu&rsquo;ils remplissent les deux conditions suivantes :<\/p>\n<ul>\n<li><strong>Limite de 25 caract\u00e8res<\/strong> : ceux qui comportent plus de 25 caract\u00e8res seront refus\u00e9s et ne seront plus diffus\u00e9s avec vos annonces.<\/li>\n<li><strong>Respect de la r\u00e8gle concernant l\u2019association des liens annexes \u00e0 du contenu unique<\/strong> : toutes les URL de liens annexes inclus dans une campagne ou un groupe d&rsquo;annonces doivent rediriger les internautes vers une page de destination diff\u00e9rente proposant un contenu unique. Les liens annexes inclus dans une campagne ou un groupe d&rsquo;annonces qui pointent vers un contenu identique ne seront pas affich\u00e9s.<\/li>\n<\/ul>\n<p>Source\u00a0: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2954783#auto_upgrade\">https:\/\/support.google.com\/adwords\/answer\/2954783#auto_upgrade<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 23 septembre 2013, dans le cadre de ses campagnes universelles, Google AdWords a pr\u00e9vu de mettre en \u0153uvre la mise \u00e0 jour automatique de toutes les anciennes extensions Liens annexes, d\u2019application, et d\u2019appel. Un&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,13],"tags":[46,73,74,75,76,47],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-search-marketing","tag-campagnes-universelles","tag-extension-dappel","tag-extension-dapplication","tag-extension-liens-annexes","tag-extensions","tag-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mise \u00e0 jour des extensions AdWords : touchez les utilisateurs o\u00f9 qu&#039;ils se trouvent ! - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Le 23 septembre 2013, dans le cadre de ses campagnes universelles, Google AdWords a pr\u00e9vu de mettre en \u0153uvre la mise \u00e0 jour automatique de toutes les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/mise-a-jour-des-extensions-google-adwords-touchez-les-utilisateurs-ou-quils-se-trouvent-2013-09-03\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mise \u00e0 jour des extensions AdWords : touchez les utilisateurs o\u00f9 qu&#039;ils se trouvent ! 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