{"id":916,"date":"2013-08-23T08:56:59","date_gmt":"2013-08-23T07:56:59","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=916"},"modified":"2015-11-26T16:09:15","modified_gmt":"2015-11-26T15:09:15","slug":"video-marketing-pourquoi-les-marques-doivent-elles-etre-presentes-sur-youtube","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/video-marketing-pourquoi-les-marques-doivent-elles-etre-presentes-sur-youtube-2013-08-23","title":{"rendered":"Video Marketing : pourquoi les marques doivent-elles \u00eatre pr\u00e9sentes sur YouTube ?"},"content":{"rendered":"<p><strong style=\"line-height: 1.5em;\">1 milliard de visiteurs uniques sur YouTube chaque mois ! Les marques auraient tort de se priver de cette audience unique, en recherche permanente de nouveau contenu \u2026<\/strong><\/p>\n<p>La derni\u00e8re infographie de <a href=\"http:\/\/www.mdgadvertising.com\/\">MDG Advertising<\/a> synth\u00e9tise des chiffres impressionnants, notamment en termes de visiteurs, vues, heures pass\u00e9es et d\u00e9penses marketing sur YouTube. Elle d\u00e9montre ainsi pourquoi les marques ont tout int\u00e9r\u00eat \u00e0 int\u00e9grer la publicit\u00e9 vid\u00e9o dans leur strat\u00e9gie de marketing digital.<\/p>\n<p>Notons tout d\u2019abord l\u2019importance croissante du vid\u00e9o marketing avec 4,14 milliards de dollars d\u00e9pens\u00e9s en publicit\u00e9 vid\u00e9o en 2013. Un chiffre qui, selon les pr\u00e9visions, pourrait d\u00e9passer les 8 milliards de dollars en 2016 !<\/p>\n<p>Par ailleurs, on apprend que les 500 marques les plus pr\u00e9sentes sur YouTube obtiennent en moyenne :<\/p>\n<ul>\n<li>884 000 vues mensuelles<\/li>\n<li>98 000 par vid\u00e9o<\/li>\n<li>35 000 abonn\u00e9s<\/li>\n<\/ul>\n<p>L\u2019infographie rappelle enfin la remarquable croissance de YouTube, avec 21,7% des internautes am\u00e9ricains qui vont quotidiennement sur YouTube et environ 60% sur une base hebdomadaire.<\/p>\n<p>Concernant le temps moyen pass\u00e9 sur YouTube, ce dernier n\u2019a eu de cesse d\u2019augmenter pour passer de 3 \u00e0 6 milliards d\u2019heures entre mai 2012 et mai 2013.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/08\/infographic-advertisers-you-need-youtube-1000.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-919\" alt=\"Infographie_Marques_YouTube\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/08\/infographic-advertisers-you-need-youtube-1000.png\" width=\"420\" height=\"1561\" \/><\/a><\/p>\n<p>Source : http:\/\/www.mdgadvertising.com\/blog\/advertisers-you-need-you-tube-infographic\/<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1 milliard de visiteurs uniques sur YouTube chaque mois ! Les marques auraient tort de se priver de cette audience unique, en recherche permanente de nouveau contenu \u2026 La derni\u00e8re infographie de MDG Advertising synth\u00e9tise&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[312,152],"tags":[59,67,60],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-reputation-personal-branding","category-social-media-1","tag-video","tag-video-marketing","tag-youtube"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/916\/revisions"}],"predecessor-version":[{"id":2234,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/916\/revisions\/2234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2013"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}