{"id":909,"date":"2013-08-22T15:25:53","date_gmt":"2013-08-22T14:25:53","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=909"},"modified":"2014-01-30T16:28:09","modified_gmt":"2014-01-30T15:28:09","slug":"569-de-conversions-pour-la-publicite-facebook-une-performance-en-large-hausse","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/569-de-conversions-pour-la-publicite-facebook-une-performance-en-large-hausse-2013-08-22","title":{"rendered":"+ 56,9% de conversions pour la publicit\u00e9 Facebook, une performance en large hausse"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">L\u2019infographie r\u00e9alis\u00e9e par <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/kenshoosocial.com\/\">Kenshoo Social<\/a><span style=\"line-height: 1.5em;\"> met en avant les performances de la publicit\u00e9 sur Facebook, les fameuses Facebook Ads, en large hausse entre le 1er et le 2\u00e8me trimestre 2013 :<\/span><\/p>\n<ul>\n<li>+ 18,5% pour le taux de clics<\/li>\n<li>+ 56,9% pour les conversions<\/li>\n<li>+ 28,3% pour les revenus annonceurs<\/li>\n<\/ul>\n<p>Les r\u00e9sultats de cette analyse d\u00e9montrent ainsi que Facebook n\u2019est plus seulement un outil d\u2019engagement du consommateur et de notori\u00e9t\u00e9 de marque. Il devient aussi un puissant levier de marketing direct, permettant aux annonceurs d\u2019atteindre leurs objectifs en termes de conversions et de revenus.<\/p>\n<p>Plusieurs facteurs sont \u00e0 l\u2019origine de cette \u00e9volution. D\u2019un c\u00f4t\u00e9, Facebook a beaucoup optimis\u00e9 son interface publicitaire et lanc\u00e9 de nouveaux outils de ciblage comme les Audiences Personnalis\u00e9es et Facebook Exchange (FBX).<\/p>\n<p>D\u2019un autre c\u00f4t\u00e9, les marques tirent de plus en plus parti des plateformes publicitaires, par exemple en optimisant les ench\u00e8res automatiques et les audiences cibl\u00e9es.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-910\" alt=\"Infographie Kenshoo Social Facebook Ads\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/08\/Kenshoo-Social-Facebook-Advertising-Snapshot_081913.jpg\" width=\"471\" height=\"1485\" \/><\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.adotas.com\/2013\/08\/infographic-facebook-ad-performance-on-the-rise\/\">http:\/\/www.adotas.com\/2013\/08\/infographic-facebook-ad-performance-on-the-rise\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019infographie r\u00e9alis\u00e9e par Kenshoo Social met en avant les performances de la publicit\u00e9 sur Facebook, les fameuses Facebook Ads, en large hausse entre le 1er et le 2\u00e8me trimestre 2013 : + 18,5% pour le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[23,65,3,66],"class_list":["post-909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-facebook","tag-facebook-ads","tag-infographie","tag-publicite"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/909\/revisions"}],"predecessor-version":[{"id":2236,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/909\/revisions\/2236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1992"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}