{"id":902,"date":"2013-08-20T15:50:24","date_gmt":"2013-08-20T14:50:24","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=902"},"modified":"2016-08-17T11:09:52","modified_gmt":"2016-08-17T10:09:52","slug":"75-des-proprietaires-de-smartphones-affirment-supprimer-tres-probablement-les-emails-quils-ne-peuvent-pas-lire-sur-leur-portable","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/75-des-proprietaires-de-smartphones-affirment-supprimer-tres-probablement-les-emails-quils-ne-peuvent-pas-lire-sur-leur-portable-2013-08-20","title":{"rendered":"75% des propri\u00e9taires de smartphones affirment supprimer \u00ab tr\u00e8s probablement \u00bb les emails qu\u2019ils ne peuvent pas lire sur leur portable"},"content":{"rendered":"<p><strong style=\"line-height: 1.5em;\">Saviez-vous que 80% des propri\u00e9taires de smartphones affirment qu\u2019il est \u00ab extr\u00eamement important \u00bb de pouvoir lire leurs emails sur mobile ?<\/strong><\/p>\n<p><strong>Ou encore que 75%\u00a0 d\u2019entre eux disent supprimer \u00ab tr\u00e8s probablement \u00bb les emails impossibles \u00e0 lire \u00e0 partir de leur smartphone ?<\/strong><\/p>\n<p>Ce sont les r\u00e9sultats d\u2019une \u00e9tude men\u00e9e par le prestataire d\u2019<a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\">email marketing<\/a> <a href=\"https:\/\/www.constantcontact.com\">Constant Contact<\/a>, avec l\u2019aide de la soci\u00e9t\u00e9 <a href=\"http:\/\/www.cmbinfo.com\/\">Chadwick Martin Bailey<\/a>, sur 1 497 propri\u00e9taires de smartphones.<br \/>\nPreuve d\u00e9sormais que pour les marques, l\u2019email sur mobile \u00e7a passe ou \u00e7a casse !<\/p>\n<p>En outre, l\u2019\u00e9tude montre que 88% de sond\u00e9s \u00e2g\u00e9s de 18 \u00e0 30 ans consultent leurs emails \u00e0 partir d\u2019un terminal mobile. Ce chiffre passe \u00e0 85% pour les 30-39 ans, 74% pour les 40-49 ans, 71% pour les 50-59 ans et 66% pour les 60 ans et plus.<\/p>\n<p>Au-del\u00e0 de la simple consultation d\u2019emails, l\u2019\u00e9tude de Constant Contact r\u00e9v\u00e8le que 79% des sond\u00e9s r\u00e9ouvriront \u00ab tr\u00e8s probablement \u00bb un email \u00e0 partir d\u2019un ordinateur portable ou un ordinateur de bureau apr\u00e8s l\u2019avoir d\u2019abord ouvert \u00e0 partir d\u2019un terminal mobile.<\/p>\n<p>49% affirment \u00eatre enclins \u00e0 cliquer sur des liens contenus dans les emails qu\u2019ils auront ouverts sur leur mobile.<\/p>\n<p>Ces chiffres d\u00e9montrent ainsi l\u2019importance et la n\u00e9cessit\u00e9 pour les marques de planifier des campagnes d\u2019email marketing 100% adapt\u00e9es au mobile.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/news.constantcontact.com\/press-release\/constant-contact-and-chadwick-martin-bailey-study-three-quarters-consumers-highly-like\">http:\/\/news.constantcontact.com\/press-release\/constant-contact-and-chadwick-martin-bailey-study-three-quarters-consumers-highly-like<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que 80% des propri\u00e9taires de smartphones affirment qu\u2019il est \u00ab extr\u00eamement important \u00bb de pouvoir lire leurs emails sur mobile ? Ou encore que 75%\u00a0 d\u2019entre eux disent supprimer \u00ab tr\u00e8s probablement \u00bb les&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,149],"tags":[61,64,51,6,9],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","category-mobile-web","tag-email","tag-email-marketing","tag-emailing-2","tag-mobile","tag-smartphone"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":7170,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/902\/revisions\/7170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1945"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}