{"id":885,"date":"2013-08-08T14:00:13","date_gmt":"2013-08-08T13:00:13","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=885"},"modified":"2014-01-30T16:34:10","modified_gmt":"2014-01-30T15:34:10","slug":"strategie-mobile-marketing-25-de-votre-trafic-web-provient-des-internautes-mobiles","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/strategie-mobile-marketing-25-de-votre-trafic-web-provient-des-internautes-mobiles-2013-08-08","title":{"rendered":"Strat\u00e9gie mobile marketing : 25% de votre trafic web provient des internautes mobiles"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Compte-tenu de la mobilit\u00e9 croissante des internautes, il est d\u00e9sormais important pour une marque de d\u00e9velopper une strat\u00e9gie de contenu sur son site web qui soit \u00ab mobile &amp; desktop-friendly \u00bb, c\u2019est-\u00e0-dire qui soit compatible et optimis\u00e9e \u00e0 la fois pour les mobiles et les ordinateurs de bureau.<\/span><\/p>\n<p>Il n\u2019est pas n\u00e9cessaire de mettre en \u0153uvre deux strat\u00e9gies de contenus bien distinctes. Il suffit simplement de d\u00e9finir une strat\u00e9gie de contenu efficace, \u00e0 d\u00e9ployer de la m\u00eame lani\u00e8re sur les deux types de supports.<\/p>\n<p>La soci\u00e9t\u00e9 <a href=\"http:\/\/www.hubspot.com\/\">Hubspot<\/a> met en avant les 4 vertus qu\u2019un site web doit poss\u00e9der, qu\u2019il soit mobile ou pas.<\/p>\n<ul>\n<li><strong>Concision<\/strong> : inutile d\u2019employer 5 mots quand il en faut 3, surtout que cela prendra plus d\u2019espace lors de la lecture sur mobile.<\/li>\n<li><strong>Hi\u00e9rarchiser les besoins<\/strong> : ne vous attendez pas \u00e0 ce que vos visiteurs trouvent eux-m\u00eames l\u2019info dont ils ont besoin, facilitez-leur la t\u00e2che. Les infos les plus importantes doivent \u00eatre facilement accessibles.<\/li>\n<li><strong>Une bonne navigation<\/strong> : simple, facile, intuitive.<\/li>\n<li><strong>Un contenu clair<\/strong> : pas de langage trop technique,\u00a0 pas de contenu centr\u00e9 sur la marque mais sur le consommateur.<\/li>\n<\/ul>\n<p>Source : <a href=\"http:\/\/blog.hubspot.com\/desktop-mobile-content-strategy-var\">http:\/\/blog.hubspot.com\/desktop-mobile-content-strategy-var<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compte-tenu de la mobilit\u00e9 croissante des internautes, il est d\u00e9sormais important pour une marque de d\u00e9velopper une strat\u00e9gie de contenu sur son site web qui soit \u00ab mobile &amp; desktop-friendly \u00bb, c\u2019est-\u00e0-dire qui soit compatible&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[62,6,63,29,34],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-web","tag-internet-mobile-2","tag-mobile","tag-mobile-marketing-2","tag-site-mobile-2","tag-site-web-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":2243,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions\/2243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1953"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}