{"id":8324,"date":"2016-10-19T14:12:56","date_gmt":"2016-10-19T13:12:56","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=8324"},"modified":"2016-10-19T14:22:40","modified_gmt":"2016-10-19T13:22:40","slug":"google-adwords-lextension-de-messagerie-click-to-text-bientot-deployee","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-lextension-de-messagerie-click-to-text-bientot-deployee-2016-10-19","title":{"rendered":"Google AdWords : l\u2019extension de messagerie \u00ab click-to-text \u00bb bient\u00f4t d\u00e9ploy\u00e9e"},"content":{"rendered":"

Avec la nouvelle extension d’annonce mobile, les utilisateurs seront en mesure de se connecter avec les annonceurs via SMS.<\/p>\n

La messagerie texte \u00e9tendue aux annonces AdWords sera bient\u00f4t lanc\u00e9e hors de sa version b\u00eata par Google.<\/p>\n

Depuis quelques mois maintenant, Google teste sa nouvelle extension d\u2019annonces baptis\u00e9e \u00ab\u00a0click-to-text\u00a0\u00bb dans AdWords. Apres l\u2019extension d\u2019appel, cette extension de messagerie offre aux internautes une nouvelle fa\u00e7on de contacter les entreprises, leur permettant d\u2019\u00e9viter les mises en attente, les transferts d\u2019appel et autres listes d’options de menu ennuyeuses\u2026 Pratique\u00a0!<\/p>\n

Pour acc\u00e9der \u00e0 ce service, rien de plus simple\u00a0! Lorsque les utilisateurs cliquent sur l\u2019extension de message ou l\u2019ic\u00f4ne, l\u2019app SMS se lance automatiquement.<\/p>\n

 <\/p>\n

\"Click-to-message<\/a><\/p>\n

 <\/p>\n

Dans l’exemple fourni par Google ci-dessus<\/a>, vous remarquerez que l\u2019extension d’appel comme l\u2019extension de message sont toutes deux pr\u00e9sent\u00e9es sous forme de \u00ab\u00a0cartes\u00a0\u00bb dans l\u2019annonce principale. Pour l’extension de message, ce nouveau format permet aux annonceurs d’inclure un appel \u00e0 l’action dans le texte d’extension.<\/p>\n

Ces m\u00eames annonceurs peuvent \u00e9galement mettre en place un texte initial pr\u00e9-remplit dans l’application de messagerie, qui s\u2019affiche apr\u00e8s qu’un utilisateur ait cliqu\u00e9 sur l’extension. Les utilisateurs sont alors en mesure de modifier ce message avant de l’envoyer, mais c\u2019est une opportunit\u00e9 pour les annonceurs d\u2019aider les internautes \u00e0 gagner du temps en anticipant leur demande. Les annonceurs en mesure d’obtenir ce droit constateront probablement de meilleurs taux d’engagement.<\/p>\n

Concr\u00e8tement, les clics sur l’extension de messagerie sont factur\u00e9s comme un clic habituel sur un titre ou une extension. L\u2019extension de message peut \u00eatre r\u00e9gl\u00e9e au niveau des campagnes et des groupes d’annonces, et peut \u00eatre programm\u00e9e pour appara\u00eetre au cours de certaines p\u00e9riodes de la journ\u00e9e.<\/p>\n

Si vous ex\u00e9cutez l\u2019extension de message apr\u00e8s les heures ou les jours d\u2019ouverture de l\u2019entreprise, vous pouvez pr\u00e9venir de votre absence dans le texte du message sur cette extension. Il est \u00e9galement possible d’utiliser un r\u00e9pondeur automatique pour permettre aux utilisateurs de savoir quand attendre une r\u00e9ponse.<\/p>\n

Les rapports concernant cette extension de message seront disponibles dans l’onglet \u00ab\u00a0Extension annonce\u00a0\u00bb, ainsi que dans \u00ab\u00a0Segment\u00a0\u00bb puis \u00ab\u00a0Type de clic\u00a0\u00bb. Il n’y a pas de fa\u00e7on claire de mesurer, sur AdWords<\/a>, les r\u00e9sultats que peut apporter l\u2019extension de message en termes d\u2019engagement. \u00c0 ce stade, les annonceurs devront \u00e9tablir leurs propres m\u00e9thodes de suivi et de mesure de la valeur, \u00e0 partir de l\u2019extension de message.<\/p>\n

\"adwords<\/a><\/p>\n

Google a publi\u00e9 un guide des meilleures pratiques<\/a> destin\u00e9 aux annonceurs pour les accompagner dans l\u2019installation de l\u2019extension de message. Celle-ci devrait \u00eatre lanc\u00e9e au cours des prochaines semaines\u2026 Affaire \u00e0 suivre\u00a0!<\/p>\n

En attendant, les 7 meilleures extensions d\u2019annonce et pages de destination pour stimuler vos web conversions<\/a> peuvent toujours servir\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la nouvelle extension d’annonce mobile, les utilisateurs seront en mesure de se connecter avec les annonceurs via SMS. La messagerie texte \u00e9tendue aux annonces AdWords sera bient\u00f4t lanc\u00e9e hors de sa version b\u00eata par…<\/p>\n","protected":false},"author":5,"featured_media":8328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,318,317,420,13],"tags":[121,586,47],"class_list":["post-8324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-google-adwords-certification","category-google-adwords-niveau-avance","category-google-adwords-workshop","category-search-marketing","tag-extension-dannonce","tag-extension-de-messagerie","tag-google-adwords"],"yoast_head":"\nGoogle AdWords : l\u2019extension de messagerie \u00ab click-to-text \u00bb bient\u00f4t d\u00e9ploy\u00e9e - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Avec la nouvelle extension d'annonce mobile, les utilisateurs seront en mesure de se connecter avec les annonceurs via SMS. 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