{"id":7908,"date":"2016-09-26T10:00:03","date_gmt":"2016-09-26T09:00:03","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=7908"},"modified":"2016-09-26T16:59:11","modified_gmt":"2016-09-26T15:59:11","slug":"bruno-florence-sandra-jezo-interview-exclu","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/bruno-florence-sandra-jezo-interview-exclu-2016-09-26","title":{"rendered":"\u00ab\u00a0L&#8217;email est install\u00e9 sous la couette des internautes\u00a0\u00bb : Bruno Florence, SNCD et Sandra J\u00e9zo,NP6"},"content":{"rendered":"<p>Support mobile, enjeu de la personnalisation, comportement d\u2019achat\u00a0: sont autant d\u2019axes de r\u00e9flexion structurant la nouvelle \u00e9tude sur les usages et les tendances de l\u2019emailing en 2016 port\u00e9e par le SNCD en partenariat avec le NP6. Retour sur cette \u00e9tude avec<b> <\/b>Bruno Florence, Vice-pr\u00e9sident du SNCD et Sandra J\u00e9zo,<strong> <\/strong>\u00a0directrice com&rsquo; et marketing pour le NP6.<\/p>\n<p>A l\u2019occasion du Paris Retail Week, le <a href=\"http:\/\/www.sncd.org\/\" target=\"_blank\">syndicat national de la communication directe<\/a> et son partenaire <a href=\"http:\/\/www.np6.fr\/?utm_source=adwords&amp;utm_medium=search&amp;utm_campaign=marque-np6&amp;gclid=CIeUvLjjm88CFSoz0wodC5ABAA\" target=\"_blank\">NP6 <\/a>ont pr\u00e9sent\u00e9 la derni\u00e8re \u00e9dition de l\u2019<a href=\"http:\/\/www.sncd.org\/nos-publications\/etudes-et-chiffres-cles\/\" target=\"_blank\">\u00e9tude annuelle EMA <\/a>soit Email Marketing Attitudes, mettant en exergue les usages et les tendances de l\u2019emailing en 2016. Nous avons alors voulu en savoir plus sur les comportements des internautes par rapport \u00e0 l\u2019<a href=\"https:\/\/academy.visiplus.com\/\" target=\"_blank\">email marketing<\/a> et leurs \u00e9volutions. C\u2019est pourquoi nous avons demand\u00e9 \u00e0 Bruno Florence, Vice-pr\u00e9sident de la SNCD et Sandra J\u00e9zo<strong>,<\/strong><strong> <\/strong>directrice Marketing et Communication pour le NP6 de r\u00e9pondre \u00e0 quelques-unes de nos questions. Avec eux, nous vous proposons de faire le point sur les derni\u00e8res tendances et les perceptions de l\u2019emailing, un canal webmarketing historiquement privil\u00e9gi\u00e9. <strong><\/strong><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" name=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/mec8fczjzd?seo=false&amp;videoFoam=true\" height=\"100%\" width=\"100%\" allowfullscreen=\"\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p style=\"text-align: center;\">\u00a0\u00a0[button type=\u00a0\u00bbbd_button btn_large\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/academy.visiplus.com\/blog\/interviews-exclu-visiplus\/paris-retail-week-toutes-interviews-exclu-2016-09-16&Prime; target=\u00a0\u00bbon\u00a0\u00bb button_color_fon=\u00a0\u00bb#3fc2da\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb ] Toutes les interviews exclu ! 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