{"id":7904,"date":"2016-10-10T14:00:51","date_gmt":"2016-10-10T13:00:51","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=7904"},"modified":"2016-10-10T14:23:28","modified_gmt":"2016-10-10T13:23:28","slug":"laurent-buron-european-general-manager-esendex-interview-exclu","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/laurent-buron-european-general-manager-esendex-interview-exclu-2016-10-10","title":{"rendered":"\u00ab\u00a0Nos parcours mobile permettent la collecte des donn\u00e9es\u00a0\u00bb : Laurent Buron, European General Manager, Esendex"},"content":{"rendered":"<p>Zoom sur le parcours mobile pour engager sa client\u00e8le avec Laurent Buron, European General Manager d\u2019Esendex, la plateforme SaaS d&rsquo;envoi de SMS.<\/p>\n<p>Dans toutes les bouches des professionnels du webmarketing pr\u00e9sents au salon Paris Retail Week\u00a0: le<a href=\"https:\/\/academy.visiplus.com\/formation-mobile-marketing.php\" target=\"_blank\"> mobile,<\/a> support pl\u00e9biscit\u00e9 des internautes, est \u00e9galement le sujet de pr\u00e9dilection de Lauren Buron, European General Manager d\u2019<a href=\"https:\/\/www.esendex.fr\/\" target=\"_blank\">Esendex<\/a> la plateforme SMS en ligne et des API SMS. Pour nous, il revient sur les solutions de pages web mobiles qu&rsquo;il propose et plus g\u00e9n\u00e9ralement sur les enjeux de parcours mobiles optimis\u00e9s dans un <a href=\"https:\/\/academy.visiplus.com\/formation-concevoir-piloter-plan-marketing.php\" target=\"_blank\">plan webmarketing.<\/a><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" name=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/do9dgqbirm?seo=false&amp;videoFoam=true\" height=\"100%\" width=\"100%\" allowfullscreen=\"\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p style=\"text-align: center;\">\u00a0\u00a0\u00a0 [button type=\u00a0\u00bbbd_button btn_large\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/academy.visiplus.com\/blog\/interviews-exclu-visiplus\/paris-retail-week-toutes-interviews-exclu-2016-09-16&Prime; target=\u00a0\u00bbon\u00a0\u00bb button_color_fon=\u00a0\u00bb#3fc2da\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb ] Toutes les interviews exclu ! [\/button]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoom sur le parcours mobile pour engager sa client\u00e8le avec Laurent Buron, European General Manager d\u2019Esendex, la plateforme SaaS d&rsquo;envoi de SMS. Dans toutes les bouches des professionnels du webmarketing pr\u00e9sents au salon Paris Retail&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[484,63,562],"class_list":["post-7904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-interview","tag-mobile-marketing-2","tag-paris-retail-week"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/7904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=7904"}],"version-history":[{"count":10,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/7904\/revisions"}],"predecessor-version":[{"id":8223,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/7904\/revisions\/8223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/7987"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=7904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=7904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=7904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}