{"id":7840,"date":"2016-09-30T10:00:24","date_gmt":"2016-09-30T09:00:24","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=7840"},"modified":"2016-10-10T14:19:32","modified_gmt":"2016-10-10T13:19:32","slug":"alexandre-chapt-directeur-marketing-et-communication-eulerian-interview-exclu","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/alexandre-chapt-directeur-marketing-et-communication-eulerian-interview-exclu-2016-09-30","title":{"rendered":"\u00ab\u00a0On va passer d&rsquo;un marketing de masse \u00e0 un marketing personnalis\u00e9\u00a0\u00bb : Alexandre Chapt Directeur Marketing et Communication, Eulerian"},"content":{"rendered":"<p>Plus que jamais le traitement des donn\u00e9es fait partie des pr\u00e9occupations majeures des webmarketeurs. Au micro de VISIPLUS academy, Alexandre Chapt, Directeur professionnels du webmarketing pour Eulerian revient sur la DMP \u00e9ponyme et ses enjeux e-marketing.<\/p>\n<p>Peut-on dire que le <a href=\"https:\/\/academy.visiplus.com\/formation-big-data.php\" target=\"_blank\">data driven marketing<\/a> est l\u2019avenir du marketing\u00a0?<b> <\/b>Depuis notre rencontre avec Alexandre Chapt, Directeur professionnels du webmarketing pour <a href=\"https:\/\/www.eulerian.com\/\" target=\"_blank\">Eulerian,<\/a><b> <\/b>nous pouvons l\u2019affirmer\u00a0!<b> <\/b>En quelques questions, cet expert du traitement des donn\u00e9es fait le point sur<b> <\/b>les enjeux d\u2019un DMP comme la plateforme Eulerian dans une strat\u00e9gie marketing avant de revenir sur la force de la Data et de l\u2019analyse des donn\u00e9es pour performer lorsqu\u2019on est annonceurs\/e-commer\u00e7ants. \u00a0<b><\/b><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" name=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/c27k9iqjyo?seo=false&amp;videoFoam=true\" height=\"100%\" width=\"100%\" allowfullscreen=\"\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p style=\"text-align: center;\">\u00a0\u00a0[button type=\u00a0\u00bbbd_button btn_large\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/academy.visiplus.com\/blog\/interviews-exclu-visiplus\/paris-retail-week-toutes-interviews-exclu-2016-09-16&Prime; target=\u00a0\u00bbon\u00a0\u00bb button_color_fon=\u00a0\u00bb#3fc2da\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb ] Toutes les interviews exclu ! [\/button]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus que jamais le traitement des donn\u00e9es fait partie des pr\u00e9occupations majeures des webmarketeurs. Au micro de VISIPLUS academy, Alexandre Chapt, Directeur professionnels du webmarketing pour Eulerian revient sur la DMP \u00e9ponyme et ses enjeux&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[453,484],"class_list":["post-7840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-big-data","tag-interview"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/7840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=7840"}],"version-history":[{"count":7,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/7840\/revisions"}],"predecessor-version":[{"id":8114,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/7840\/revisions\/8114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/7979"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=7840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=7840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=7840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}