{"id":6803,"date":"2016-06-13T10:00:25","date_gmt":"2016-06-13T09:00:25","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6803"},"modified":"2016-08-18T08:42:43","modified_gmt":"2016-08-18T07:42:43","slug":"etude-iab-newsfront-les-depenses-en-videos-publicitaires-ont-augmente-de-114-depuis-2014","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/contenu-web\/etude-iab-newsfront-les-depenses-en-videos-publicitaires-ont-augmente-de-114-depuis-2014-2016-06-13","title":{"rendered":"Etude IAB &#8211; NewsFront : les d\u00e9penses en vid\u00e9os publicitaires ont augment\u00e9 de 114% depuis 2014"},"content":{"rendered":"<p>L\u2019\u00e9tude \u00ab\u00a0Digital Content NewsFront\u00a0: Video Ad Spend Study\u00a0\u00bb, met en exergue une croissance hors du commun des investissements dans la programmation vid\u00e9o sur internet au cours des deux derni\u00e8res ann\u00e9es\u00a0: +114%\u00a0! Le point sur cette croissance fulgurante.<\/p>\n<p>Les d\u00e9penses allou\u00e9es aux annonces vid\u00e9os en ligne ont augment\u00e9 de 114% depuis 2014\u00a0souligne l\u2019\u00e9tude baptis\u00e9e \u00ab\u00a0Digital Content NewsFront\u00a0: Video Ad Spend Study\u00a0\u00bb\u00a0(bas\u00e9e sur les donn\u00e9es de 360 professionnels du marketing et de l\u2019achat m\u00e9dia).<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-1-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6804\" alt=\"PowerPoint Presentation - 2016-IAB-1- Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-1-Mozilla-Firefox.jpg\" width=\"1199\" height=\"672\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-1-Mozilla-Firefox.jpg 1199w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-1-Mozilla-Firefox-300x168.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-1-Mozilla-Firefox-1024x573.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-1-Mozilla-Firefox-610x341.jpg 610w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\" \/><\/a><\/p>\n<p>Renfor\u00e7ant la pertinence des rencontres \u00ab\u00a0<a href=\"http:\/\/www.iab.com\/events\/digital-content-newfronts-2016\/\" target=\"_blank\">Digital Content NewFronts\u00a0<\/a>\u00bb qui rappelons-le, sont organis\u00e9es par les acteurs du Web comme YouTube ou Yahoo, ce rendez-vous semble inciter les enseignes Web \u00e0 investir dans la vid\u00e9o en ligne. Et pour cause, sur 10 r\u00e9pondants ayant particip\u00e9 \u00e0 la conf\u00e9rence NewFronts en 2015, 8 affirment avoir augment\u00e9 leurs d\u00e9penses en contenu num\u00e9rique dans les 12 mois qui ont suivi et\/ou augment\u00e9 les budgets num\u00e9riques globaux.<\/p>\n<p>Et les investisseurs pr\u00e9f\u00e9rant les plateformes de diffusion traditionnels comme la t\u00e9l\u00e9vision n\u2019y \u00e9chappent pas\u00a0: 64% des interrog\u00e9s d\u00e9clarent \u00eatre dor\u00e9navant susceptibles d\u2019investir massivement dans la vid\u00e9o sur internet. Pour la moiti\u00e9 (49%) des professionnels du digital, ces d\u00e9penses s\u2019appliquent alors tout au long de l\u2019ann\u00e9e.<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-2-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6805\" alt=\"PowerPoint Presentation - 2016-IAB-2 - Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-2-Mozilla-Firefox.jpg\" width=\"1201\" height=\"674\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-2-Mozilla-Firefox.jpg 1201w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-2-Mozilla-Firefox-300x168.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-2-Mozilla-Firefox-1024x574.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-2-Mozilla-Firefox-610x342.jpg 610w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/a><\/p>\n<p>Inspir\u00e9s par les contenus originaux d\u00e9voil\u00e9s et les diff\u00e9rentes strat\u00e9gies web expliqu\u00e9es lors de ce rendez-vous, pr\u00e8s de trois quarts (71%) des interrog\u00e9s ont confirm\u00e9 leur pr\u00e9sence \u00e0 l\u2019\u00e9dition 2016 de NewFronts\u00a0; Un march\u00e9 de la vid\u00e9o en ligne dans lequel ils investiront plus d&rsquo;un tiers de leurs budgets vid\u00e9o num\u00e9riques.<\/p>\n<p>Autre r\u00e9v\u00e9lation de l\u2019\u00e9tude\u00a0: 68% des professionnels du marketing croient que la vid\u00e9o num\u00e9rique deviendra plus importante que la programmation t\u00e9l\u00e9visuelle d\u2019ici 3 \u00e0 5 ans. Qu\u2019ils pr\u00e9f\u00e8rent le support TV ou digital, les deux groupes s\u2019unissent toutefois dans la volont\u00e9 de privil\u00e9gier les vid\u00e9os num\u00e9riques cibl\u00e9s, de haute qualit\u00e9, offrant une mesure concr\u00e8te du ROI.<\/p>\n<p>Effectivement, si la majorit\u00e9 des investisseurs pr\u00e9voit d\u2019attribuer plus de la moiti\u00e9 de leur budget aux vid\u00e9os num\u00e9riques et en vid\u00e9os mobile, le contenu de ces vid\u00e9os prend une v\u00e9ritable importance. Ceci explique alors la part grandissante des investissements en publicit\u00e9 native. Elle repr\u00e9sente dor\u00e9navant 32% des d\u00e9penses en vid\u00e9os num\u00e9riques.<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-Video-3-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6806\" alt=\"PowerPoint Presentation - 2016-IAB-Video-3- Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-Video-3-Mozilla-Firefox.jpg\" width=\"1201\" height=\"673\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-Video-3-Mozilla-Firefox.jpg 1201w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-Video-3-Mozilla-Firefox-300x168.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-Video-3-Mozilla-Firefox-1024x573.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/PowerPoint-Presentation-2016-IAB-Video-3-Mozilla-Firefox-610x341.jpg 610w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/a><\/p>\n<p>Comme de nombreux investisseurs vous pr\u00e9voyez d&rsquo;investir dans le contenu vid\u00e9o num\u00e9rique et vid\u00e9o mobile mais ne savez pas vraiment comment piloter votre campagne pour la rendre la plus performante possible ? Pas de panique, <a href=\"https:\/\/academy.visiplus.com\/formation-reussir-ses-campagnes-de-publicite.php\" target=\"_blank\">la formation r\u00e9ussir ses campagnes de publicit\u00e9 sur internet<\/a> permet d\u2019identifier et d&rsquo;optimiser les\u00a0strat\u00e9gies d\u2019utilisation du display. N&rsquo;attendez plus pour vous y inscrire!<strong> <\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude \u00ab\u00a0Digital Content NewsFront\u00a0: Video Ad Spend Study\u00a0\u00bb, met en exergue une croissance hors du commun des investissements dans la programmation vid\u00e9o sur internet au cours des deux derni\u00e8res ann\u00e9es\u00a0: +114%\u00a0! Le point sur cette&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[326,324],"tags":[511,514,512,67,513],"class_list":["post-6803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-brand-content","category-contenu-web","tag-etude-iab","tag-investissement","tag-newsfront","tag-video-marketing","tag-video-publicitaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude IAB - NewsFront : les d\u00e9penses en vid\u00e9os publicitaires ont augment\u00e9 de 114% depuis 2014 - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude &quot;Digital Content NewsFront\u00a0: Video Ad Spend Study&quot;, met en exergue une croissance hors du commun des investissements dans la programmation vid\u00e9o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/contenu-web\/etude-iab-newsfront-les-depenses-en-videos-publicitaires-ont-augmente-de-114-depuis-2014-2016-06-13\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude IAB - NewsFront : les d\u00e9penses en vid\u00e9os publicitaires ont augment\u00e9 de 114% depuis 2014 - VISIPLUS academy\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9tude &quot;Digital Content NewsFront\u00a0: Video Ad Spend Study&quot;, met en exergue une croissance hors du commun des investissements dans la programmation vid\u00e9o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.visiplus.com\/blog\/contenu-web\/etude-iab-newsfront-les-depenses-en-videos-publicitaires-ont-augmente-de-114-depuis-2014-2016-06-13\" \/>\n<meta property=\"og:site_name\" content=\"Blog VISIPLUS academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-13T09:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-18T07:42:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/video-invest-BLOG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Coralie Michard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Coralie Michard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/contenu-web\\\/etude-iab-newsfront-les-depenses-en-videos-publicitaires-ont-augmente-de-114-depuis-2014-2016-06-13#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/contenu-web\\\/etude-iab-newsfront-les-depenses-en-videos-publicitaires-ont-augmente-de-114-depuis-2014-2016-06-13\"},\"author\":{\"name\":\"Coralie Michard\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/035f7bcded89d71f895e22b96e2ec328\"},\"headline\":\"Etude IAB &#8211; 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