{"id":6794,"date":"2016-06-10T08:00:14","date_gmt":"2016-06-10T07:00:14","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6794"},"modified":"2016-06-10T10:26:47","modified_gmt":"2016-06-10T09:26:47","slug":"changement-sur-twitter-vers-une-mini-revolution","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/changement-sur-twitter-vers-une-mini-revolution-2016-06-10","title":{"rendered":"Nouveaux changements sur Twitter : vers une mini-r\u00e9volution ?"},"content":{"rendered":"<p>R\u00e8gle des 140 caract\u00e8res assouplit, carrousel d\u2019annonces, lifting de l\u2019application sur Android \u2026 Le point sur les diff\u00e9rentes nouveaut\u00e9s pr\u00e9sent\u00e9es et test\u00e9es par Twitter et leurs enjeux.<\/p>\n<p>Twitter vient de mettre \u00e0 jour son application pour Android et affiche une nouvelle interface en Material Design\u2026 Et ce n\u2019est pas la seule actualit\u00e9 que pr\u00e9sente la plateforme ces derniers temps pour am\u00e9liorer l\u2019exp\u00e9rience utilisateurs de ses abonn\u00e9s. Faisons le point\u00a0!<\/p>\n<p>Parmi les changements les plus notables, l\u2019assouplissement de la <a href=\"https:\/\/academy.visiplus.com\/blog\/social-media-1\/twitter-la-fin-de-la-limite-emblematique-des-140-caracteres-2016-01-06\" target=\"_blank\">limite embl\u00e9matique des 140 caract\u00e8res<\/a> devrait largement faciliter les \u00e9changes sur la plateforme. Des modifications qui rentreront en vigueur dans les prochains mois et qui se caract\u00e9risent par\u00a0:<\/p>\n<ul>\n<li>La fin des \u00ab\u00a0@nomutilisateur\u00a0\u00bb, photos, gifs, media etc comptabilis\u00e9s dans les 140 caract\u00e8res. Les utilisateurs pourront alors dire plus de choses en 140 caract\u00e8res, d\u2019autant<b> <\/b>que dans les tweets de r\u00e9ponses, le nom d\u2019utilisateur int\u00e9gr\u00e9 automatiquement dans le Tweet ne sera \u00e9galement plus comptabilis\u00e9.<\/li>\n<li>La possibilit\u00e9 de s\u2019auto-retweeter et de citer ses propres Tweets.<\/li>\n<li>La fin du \u00ab.@\u00a0\u00bb. Ces changements permettront de simplifier les r\u00e8gles autour de Tweets qui commencent par un nom d\u2019utilisateur. Plus besoin d&rsquo;utiliser le conventionnel \u00ab.@ \u00bb pour diffuser ses Tweets aupr\u00e8s de ses followers. Le nouveau Tweet devra dor\u00e9navant commencer avec un simple \u00ab\u00a0@\u00a0\u00bb pour \u00eatre vu de tous. Pour qu\u2019une r\u00e9ponse soit vue, il faudra l\u2019auto-retweeter.<\/li>\n<\/ul>\n<p><b>Plus de visibilit\u00e9 pour les annonceurs<\/b><\/p>\n<p>Ce n\u2019est pas tout\u00a0! Apr\u00e8s ces am\u00e9liorations destin\u00e9es \u00e0 booster les \u00e9changes sur sa plateforme, <a href=\"https:\/\/twitter.com\/\" target=\"_blank\">Twitter<\/a> offre d\u2019autant plus de visibilit\u00e9 aux annonceurs en leur permettant d\u00e9sormais d&rsquo;acheter des annonces vid\u00e9o pr\u00e9-roll via un syst\u00e8me automatis\u00e9 simplifi\u00e9. A l\u2019instar d\u2019Instagram l\u2019an pass\u00e9 et pour rendre plus facile \u00e0 mon\u00e9tiser et sponsoriser des vid\u00e9os sur sa plateforme, Twitter ouvre son API d\u2019annonces et publie de nouvelles fonctionnalit\u00e9s de ciblage et de r\u00e9ponse directe.<\/p>\n<p>L\u2019op\u00e9ration s\u00e9duction des annonceurs et mon\u00e9tisation de la plateforme ne s\u2019arr\u00eate pas l\u00e0 puisque Twitter test actuellement un carrousel d\u2019annonce d\u2019un nouveau genre, pouvant inclure jusqu\u2019\u00e0 20 Tweets \u00e0 \u00ab\u00a0<em>swiper<\/em>\u00a0\u00bb horizontalement. En phase de test, ce carrousel permettra aux marques d\u2019y inclure leurs propres Tweets, leurs annonces sponsoris\u00e9es ainsi que les Tweets d\u2019utilisateurs lambdas. Plus limit\u00e9es \u00e0 leur propre contenu, les marques\/entreprises pourront alors tirer parti des Tweets d\u2019influenceurs et si elles obtiennent l&rsquo;autorisation d&rsquo;un utilisateur r\u00e9gulier, inclure les Tweets de cette personne aussi.<\/p>\n<p>Le d\u00e9ploiement de toutes ses nouveaut\u00e9s vous donne des id\u00e9es\u00a0? Vous aussi, vous souhaitez exploiter toute la puissance de la plateforme ? La <a href=\"https:\/\/academy.visiplus.com\/formation-twitter-certification.php\" target=\"_blank\">formation VISIPLUS academy Twitter Certification<\/a>, <strong>pr\u00e9vue le 1er juillet \u00e0 Paris<\/strong>,\u00a0vous aidera \u00e0 d\u00e9velopper votre communaut\u00e9 sur Twitter, ma\u00eetriser les bonnes pratiques et vous pr\u00e9parera au passage de la certification Twitter Flight School, vous permettant ainsi d\u2019obtenir un certificat personnalis\u00e9 et un badge digital !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e8gle des 140 caract\u00e8res assouplit, carrousel d\u2019annonces, lifting de l\u2019application sur Android \u2026 Le point sur les diff\u00e9rentes nouveaut\u00e9s pr\u00e9sent\u00e9es et test\u00e9es par Twitter et leurs enjeux. Twitter vient de mettre \u00e0 jour son application&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[407,309,310,152],"tags":[26,510,37,499],"class_list":["post-6794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-twitter-certification","category-reseaux-sociaux","category-reseaux-sociaux-avance","category-social-media-1","tag-reseaux-sociaux-2","tag-revolution","tag-twitter","tag-twitter-flight-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveaux changements sur Twitter : vers une mini-r\u00e9volution ? - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"R\u00e8gle des 140 caract\u00e8res assouplit, carrousel d\u2019annonces, lifting de l\u2019application sur Android \u2026 Le point sur les diff\u00e9rentes nouveaut\u00e9s pr\u00e9sent\u00e9es et\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/social-media-1\/changement-sur-twitter-vers-une-mini-revolution-2016-06-10\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveaux changements sur Twitter : vers une mini-r\u00e9volution ? 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