{"id":6775,"date":"2016-06-08T11:07:20","date_gmt":"2016-06-08T10:07:20","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6775"},"modified":"2016-08-18T09:11:27","modified_gmt":"2016-08-18T08:11:27","slug":"91-des-chefs-dentreprise-francais-sont-inquiets-de-larrivee-de-nouveaux-entrants-perturbant-leur-modele-economique","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/91-des-chefs-dentreprise-francais-sont-inquiets-de-larrivee-de-nouveaux-entrants-perturbant-leur-modele-economique-2016-06-08","title":{"rendered":"91 % des chefs d\u2019entreprise fran\u00e7ais sont inquiets de l\u2019arriv\u00e9e de nouveaux entrants perturbant leur mod\u00e8le \u00e9conomique"},"content":{"rendered":"<p>KPMG a men\u00e9 l\u2019enqu\u00eate aupr\u00e8s de 1276 grandes entreprises du monde entier, de la multinationale \u00e0 l\u2019ETI, afin de dresser le bilan des pr\u00e9occupations et des ambitions de leurs dirigeants. Retour sur cette \u00e9tude et focus sur les chefs d\u2019entreprise fran\u00e7ais.<b><br \/>\n<\/b><\/p>\n<p>Comment les chefs d\u2019entreprise voient-ils l\u2019avenir ? Quel sont leurs sujets de pr\u00e9occupation, leurs inqui\u00e9tudes mais aussi leurs ambitions\u00a0? KPMG a men\u00e9 l\u2019enqu\u00eate aupr\u00e8s de 1276 patrons de grandes entreprises du monde entier pour r\u00e9pondre \u00e0 ses questions.<\/p>\n<p>Si les chefs d\u2019entreprise sont, en g\u00e9n\u00e9ral optimistes et jettent un regard positif sur l\u2019\u00e9conomie mondiale et l\u2019avenir de leur entreprise, l\u2019enqu\u00eate men\u00e9e par KPMG met \u00e9galement en exergue la n\u00e9cessit\u00e9 de prendre le virage du digital. <a href=\"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/transformation-digitale-sadapter-ou-disparaitre-2015-11-24\" target=\"_blank\">Une transformation digitale in\u00e9vitable<\/a> qui n\u2019est pas sans craintes pour les dirigeants d\u2019entreprises.<\/p>\n<p>Effectivement, les dirigeants d\u2019entreprises dans le monde pressentent une complexi\ufb01cation du contexte concurrentiel : 74 % d\u2019entre eux s\u2019inqui\u00e8tent du fait que l\u2019arriv\u00e9e de nouveaux intervenants s\u2019appuyant sur les leviers technologiques puisse perturber leur mod\u00e8le \u00e9conomique et 68 % sont pr\u00e9occup\u00e9s par la capacit\u00e9 de leurs concurrents \u00e0 leur prendre des parts de march\u00e9.<\/p>\n<p><b>Gros plan sur la France <\/b><\/p>\n<p>En France, cette crainte des nouveaux entrants est d\u2019autant plus significative puisqu\u2019elle concerne 91% des dirigeants d\u2019entreprises.<\/p>\n<p>Dans ce contexte concurrentiel, viennent ensuite sur le podium des inqui\u00e9tudes pressentis\u00a0: la crainte de perdre la loyaut\u00e9 des clients pour 84% d\u2019entre eux et la capacit\u00e9 \u00e0 conserver une bonne performance technologique pour 75% des dirigeants d\u2019entreprises dans l\u2019hexagone.<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-par-KPMG.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-6776\" alt=\"Le moral des chefs d'entreprises FR par KPMG\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-par-KPMG.jpg\" width=\"701\" height=\"221\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-par-KPMG.jpg 701w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-par-KPMG-300x94.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-par-KPMG-610x192.jpg 610w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/a>Bien-entendu, cette disruption num\u00e9rique s\u2019accompagne de nouvelles r\u00e9glementations, le dernier gros sujet de pr\u00e9occupation pour 63% des dirigeants mondiaux. Face aux m\u00eames menaces que leurs homologues mondiaux, les dirigeants fran\u00e7ais eux, y accordent une priorit\u00e9 marqu\u00e9e, particuli\u00e8rement concern\u00e9s par les questions d\u2019environnement r\u00e9glementaire et \ufb01scal.<\/p>\n<p>Heureusement, <i>\u00ab\u00a0En France comme ailleurs, s\u2019est amorc\u00e9e une spectaculaire transition vers un mod\u00e8le plus dense en technologie, tirant tout le parti possible des nouveaux canaux pour optimiser les process, pour mieux interagir avec le client et pour se projeter plus hardiment encore vers des march\u00e9s de conqu\u00eate\u00a0\u00bb, <\/i>assure Jay\u00a0 Nirsimloo, Pr\u00e9sident de <a href=\"http:\/\/www.kpmg.com\/fr\/fr\/pages\/default.aspx\" target=\"_blank\">KPMG France<\/a>, membre du Global Board de KPMG International.<\/p>\n<p>Inquiets mais optimistes, les dirigeants fran\u00e7ais,\u00a0plus que les autres, attendent de cette mutation un renouveau en termes de croissance. Pour cela, ils n\u2019h\u00e9sitent d\u2019ailleurs pas \u00e0 s\u2019en donner les moyens. Compar\u00e9s \u00e0 leurs homologues mondiaux, les chefs d\u2019entreprises fran\u00e7ais donnent une plus grande importance \u00e0\u00a0 l\u2019investissement technologique et font du recrutement de nouveaux talents une v\u00e9ritable priorit\u00e9 (48% des patrons fran\u00e7ais veulent accro\u00eetre leur personnel de 10% ou plus, contre 17% de l\u2019ensemble des patrons interrog\u00e9s).<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-RF-par-KPMG-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6778\" alt=\"Le moral des chefs d'entreprises FR RF par KPMG - Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-RF-par-KPMG-Mozilla-Firefox.jpg\" width=\"916\" height=\"299\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-RF-par-KPMG-Mozilla-Firefox.jpg 916w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-RF-par-KPMG-Mozilla-Firefox-300x97.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR-RF-par-KPMG-Mozilla-Firefox-610x199.jpg 610w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/a>\u00c9galement plus impliqu\u00e9s que les autres dans l\u2019efficacit\u00e9 op\u00e9rationnelle de leurs actions, 87% des patrons fran\u00e7ais interrog\u00e9s jugent que leur \u00ab focus \u00bb porte sur ce point contre 49% en moyenne dans le monde.<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR4-KPMG-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6779\" alt=\"Le moral des chefs d'entreprises FR4 KPMG - Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR4-KPMG-Mozilla-Firefox.jpg\" width=\"894\" height=\"215\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR4-KPMG-Mozilla-Firefox.jpg 894w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR4-KPMG-Mozilla-Firefox-300x72.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR4-KPMG-Mozilla-Firefox-610x146.jpg 610w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a>Si\u00a0 les chefs d\u2019entreprises voit en cette mutation digitale une source de pr\u00e9occupations certaine, les dirigeants fran\u00e7ais y voient surtout une opportunit\u00e9 de mettre en place une strat\u00e9gie de d\u00e9veloppement de leur notori\u00e9t\u00e9 et de celle de leurs marques nationalement comme internationalement. Apr\u00e8s trois ann\u00e9es de non-croissance ou presque, il y a de quoi se r\u00e9jouir pour les cols blancs de l\u2019hexagone \u2026 M\u00eame s\u2019ils restent mesur\u00e9s quant aux perspectives de leurs entreprises au-del\u00e0 de 2016.<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR3-KPMG-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6777\" alt=\"Le moral des chefs d'entreprises FR3 KPMG - Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR3-KPMG-Mozilla-Firefox.jpg\" width=\"958\" height=\"245\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR3-KPMG-Mozilla-Firefox.jpg 958w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR3-KPMG-Mozilla-Firefox-300x76.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/Le-moral-des-chefs-dentreprises-FR3-KPMG-Mozilla-Firefox-610x156.jpg 610w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/kpmg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6781\" alt=\"kpmg\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/kpmg.jpg\" width=\"930\" height=\"618\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/kpmg.jpg 930w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/kpmg-300x199.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/06\/kpmg-610x405.jpg 610w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/a>Comme de nombreux chefs d&rsquo;entreprises l&rsquo;\u00e9volution num\u00e9rique rapide des organisations vous inqui\u00e8te ? C&rsquo;\u00e9tait avant de vous int\u00e9resser et de <a href=\"https:\/\/academy.visiplus.com\/catalogue-formations.php\" target=\"_blank\">t\u00e9l\u00e9charger le catalogue de formation<\/a> riche de 42 th\u00e9matiques incontournables du web marketing et de la communication digitale VISIPLUS academy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KPMG a men\u00e9 l\u2019enqu\u00eate aupr\u00e8s de 1276 grandes entreprises du monde entier, de la multinationale \u00e0 l\u2019ETI, afin de dresser le bilan des pr\u00e9occupations et des ambitions de leurs dirigeants. Retour sur cette \u00e9tude et&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,304,161],"tags":[508,262],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-transformation-digitale","category-web-marketing","category-web-et-e-business","tag-chefs-dentreprise","tag-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>91 % des chefs d\u2019entreprise fran\u00e7ais sont inquiets de l\u2019arriv\u00e9e de nouveaux entrants perturbant leur mod\u00e8le \u00e9conomique - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"KPMG a men\u00e9 l\u2019enqu\u00eate aupr\u00e8s de 1276 grandes entreprises du monde entier, de la multinationale \u00e0 l\u2019ETI, afin de dresser le bilan des pr\u00e9occupations et des\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/91-des-chefs-dentreprise-francais-sont-inquiets-de-larrivee-de-nouveaux-entrants-perturbant-leur-modele-economique-2016-06-08\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"91 % des chefs d\u2019entreprise fran\u00e7ais sont inquiets de l\u2019arriv\u00e9e de nouveaux entrants perturbant leur mod\u00e8le \u00e9conomique - 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