{"id":6616,"date":"2016-05-19T09:20:21","date_gmt":"2016-05-19T08:20:21","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6616"},"modified":"2019-10-28T17:40:08","modified_gmt":"2019-10-28T16:40:08","slug":"responsable-e-crm-un-metier-qui-recrute","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/responsable-e-crm-un-metier-qui-recrute-2016-05-19","title":{"rendered":"Responsable E-crm, un m\u00e9tier qui recrute"},"content":{"rendered":"

Quels sont les m\u00e9tiers porteurs en 2016\u00a0? Le num\u00e9rique a le vent en poupe\u00a0: quels sont pr\u00e9cis\u00e9ment les besoins des entreprises dans ce domaine ? Faites le point avec VISIPLUS academy sur les m\u00e9tiers du num\u00e9rique qui recrutent.<\/p>\n

Enjeu strat\u00e9gique majeur, la relation client influence grandement le succ\u00e8s des entreprises pr\u00e9sentes sur le web. Une bonne gestion de la relation client devient donc primordiale pour faire la diff\u00e9rence sur un march\u00e9 hyper concurrentiel. C\u2019est le r\u00f4le du\u00a0\u00ab\u00a0Customer Relationship Management\u00a0\u00bb ou Responsable e-CRM<\/a>.<\/p>\n

Un poste strat\u00e9gique <\/b><\/p>\n

Sa mission\u00a0: mettre en place un programme de relation et de fid\u00e9lisation avec le client afin d\u2019augmenter les ventes. Pour ce faire, il analyse les retours satisfaction, en vue d\u2019am\u00e9liorer les prestations, identifie les canaux de fid\u00e9lisations<\/span> (courrier, email, qualification t\u00e9l\u00e9phonique \u2026) et \u00e9value leur performance avant de piloter la conception de nouveaux supports de communication type newsletters, emails, trigger marketing…<\/p>\n

Dans cette m\u00eame optique et parce que des clients satisfaits ne sont pas obligatoirement loyaux, il \u00e9tudie puis \u00e9tablit ses populations cibles sur la base de segmentation de sa base de donn\u00e9es clients dans le but de leur proposer des offres personnalis\u00e9es.<\/p>\n

Des offres (r\u00e9ductions, avantages, primes cadeaux) qu\u2019il aura pr\u00e9alablement n\u00e9goci\u00e9es gr\u00e2ce \u00e0 son r\u00e9seaux de partenaires commerciaux. A l\u2019aide de KPI et en calculant le ROI de son travail, il suit et ajuste ses actions afin de les rendre toujours plus efficaces.<\/p>\n

A la crois\u00e9e de la communication web et du marketing,\u00a0le Responsable e-CRM occupe un poste strat\u00e9gique qui demande une grande polyvalence. Effectivement, aux comp\u00e9tences purement webmarketing (maitrise des outils statistiques, prospection de nouveaux partenariats…) s\u2019ajoutent le savoir-faire attach\u00e9 \u00e0 la gestion de projet (ma\u00eetrise des outils de gestion de bases de donn\u00e9es, de tracking) ainsi que des comp\u00e9tences compl\u00e9mentaires en webdesign et PAO notamment pour superviser au mieux la cr\u00e9ation de supports de communication.<\/p>\n

\u00ab\u00a0Ce m\u00e9tier n’est pas nouveau, mais il reste fondamental\u00a0\u00bb,<\/i> constate Pierre Cannet, du cabinet Blue Search Conseil.<\/a> Ceci explique l\u2019augmentation de la r\u00e9mun\u00e9ration moyenne (Salaire moyen\u00a0: 60-72\u00a0K \u20ac) de ce profil, \u00e9valu\u00e9e entre 5\u00a0et 10% par an en moyenne.<\/p>\n

Quelle formation\u00a0? <\/b><\/p>\n

L’acc\u00e8s au poste de responsable e-CRM demande de l\u2019exp\u00e9rience professionnelle dans le marketing relationnel ou op\u00e9rationnel, avec une formation de niveau bac\u00a0+\u00a05. Le master professionnel, ESC ou IEP option marketing commercial avec une sp\u00e9cialisation internet \/ e-Commerce est alors tout indiqu\u00e9.<\/p>\n

Vous souhaitez int\u00e9grer l\u2019e-CRM\u00a0\u00e0 votre strat\u00e9gie de marque et digitaliser l\u2019exp\u00e9rience client ? Apprenez \u00e0 d\u00e9crypter les derni\u00e8res tendances de l’e-CRM\u00a0et \u00e0 ma\u00eetriser les \u00e9tapes cl\u00e9s de mise en \u0153uvre d\u2019une strat\u00e9gie de e-CRM gagnante avec la formation ecrm<\/a> d\u00e9di\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quels sont les m\u00e9tiers porteurs en 2016\u00a0? Le num\u00e9rique a le vent en poupe\u00a0: quels sont pr\u00e9cis\u00e9ment les besoins des entreprises dans ce domaine ? Faites le point avec VISIPLUS academy sur les m\u00e9tiers du…<\/p>\n","protected":false},"author":2,"featured_media":6619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,154,406,316],"tags":[498,269,410],"class_list":["post-6616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-crm-1","category-emailing","category-prospecter-et-vendre-reseaux-sociaux-professionnels","category-relation-client-digitale","tag-customer-relationship-management","tag-e-crm","tag-metier-davenir"],"yoast_head":"\nResponsable E-crm, un m\u00e9tier qui recrute - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Enjeu strat\u00e9gique majeur, la relation client influence grandement le succ\u00e8s des entreprises pr\u00e9sentes sur le web. 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