{"id":6307,"date":"2016-05-04T13:38:47","date_gmt":"2016-05-04T12:38:47","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6307"},"modified":"2017-03-24T15:30:51","modified_gmt":"2017-03-24T14:30:51","slug":"interview-beranger-mercier-responsable-e-mailing-chez-infopro-digital","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/interview-beranger-mercier-responsable-e-mailing-chez-infopro-digital-2016-05-04","title":{"rendered":"Interview : B\u00e9ranger Mercier, Responsable e-mailing chez Infopro Digital"},"content":{"rendered":"

Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur m\u00e9tier.\u00a0\u00bb<\/p>\n

Immersion le monde des Responsables e-mailing avec B\u00e9ranger Mercier en poste chez Infopro Digital.<\/a><\/p>\n

Pourriez-vous pr\u00e9senter et revenir bri\u00e8vement sur votre parcours professionnel ?<\/strong><\/p>\n

\u00ab\u00a0J’ai d\u00e9couvert les m\u00e9tiers du web gr\u00e2ce au DUT SRC orient\u00e9 aussi bien communication, graphisme que d\u00e9veloppement. J’ai ensuite pr\u00e9par\u00e9 un dipl\u00f4me de chef de projet multim\u00e9dia en alternance dans une grosse entreprise de B2B (Infopro Digital) en tant que webmaster emailing. Ce poste m’a naturellement dirig\u00e9 vers une sp\u00e9cialisation en d\u00e9livrabilit\u00e9 emailing. Toujours en poste chez Infopro Digital aujourd’hui, de nouvelles probl\u00e9matiques li\u00e9es \u00e0 la d\u00e9livrabilit\u00e9 dans le B2B se pr\u00e9sentent r\u00e9guli\u00e8rement et m’offrent la possibilit\u00e9 de renforcer mes comp\u00e9tences dans ce domaine. C’est cette dimension qui m’a attir\u00e9 vers ce poste.\u00a0\u00bb<\/em><\/p>\n

Quelles sont les comp\u00e9tences et les qualit\u00e9s n\u00e9cessaires pour exercer ce m\u00e9tier ?<\/strong><\/p>\n

\u00ab\u00a0La d\u00e9livrabilit\u00e9 est un domaine en pleine expansion, il faut donc savoir s’adapter, \u00eatre curieux et se tenir au courant quotidiennement des nouveaut\u00e9s. C’est \u00e9galement un m\u00e9tier qui demande un bon relationnel car je suis en interaction avec beaucoup de services (\u00e9quipe de webmasters, FAI, routeurs, DSI, service promotionel interne… ect). Il faut aussi avoir un bon esprit d’analyse pour pouvoir trier, quantifier et d\u00e9finir les taches \u00e0 effectuer pour am\u00e9liorer la d\u00e9livrabilit\u00e9 suivant le cas rencontr\u00e9.\u00a0\u00bb<\/em><\/p>\n

Quelles sont les diff\u00e9rentes missions li\u00e9es \u00e0 votre travail ? Comment se d\u00e9roule une journ\u00e9e type ?<\/strong><\/p>\n

\u00ab\u00a0Je suis en charge d’une \u00e9quipe de webmasters qui pr\u00e9pare les campagnes emailing sur un routeur. Il faut donc s’assurer de la qualit\u00e9 des \u00e9l\u00e9ments techniques, de l’analyse de la d\u00e9livrabilit\u00e9 de chaque message et du respect des codes de l’emailing avant l’envoi final. Il est \u00e9galement indispensable de faire le suivi des campagnes et s’assurer du bon taux de d\u00e9livrabilit\u00e9 de chacune et le cas \u00e9ch\u00e9ant, prendre les mesures les mieux adapt\u00e9es au probl\u00e8me.\u00a0\u00bb<\/em><\/p>\n

Que pr\u00e9f\u00e9rez-vous dans ce m\u00e9tier ?<\/strong><\/p>\n

\u00ab\u00a0C’est l’\u00e9volution constante des probl\u00e9matiques li\u00e9es \u00e0 la d\u00e9livrabilit\u00e9 qui font que le travail que je fais aujourd’hui est diff\u00e9rent de celui que je faisais il y’a 3 ans ou de celui que je ferais dans 3 ans. Le c\u00f4t\u00e9 relationnel est \u00e9galement un point fort; il rend le m\u00e9tier humain.\u00a0\u00bb<\/em><\/p>\n

Quelles sont les \u00e9volutions professionnelles possibles selon vous ? Est-il possible d\u2019\u00e9voluer vers d\u2019autres m\u00e9tiers ? Lesquels ?<\/strong><\/p>\n

\u00ab\u00a0C’est un m\u00e9tier dans lequel l’\u00e9volution est in\u00e9vitable car c’est un domaine o\u00f9 l’on doit s’adapter aux changements. Il permet de d\u00e9velopper des comp\u00e9tences multiples qui peuvent permettre de se rediriger vers de la gestion de projet sur des \u00e9l\u00e9ments plus sp\u00e9cifiques de l’emailing, ou m\u00eame tout \u00e0 fait distincts si l’envie de changer d’environnement se fait ressentir.\u00a0\u00bb<\/em><\/p>\n

Quelles sont les \u00e9volutions actuelles de votre m\u00e9tier ? Comment voyez-vous poste dans 3 ans ?<\/strong><\/p>\n

\u00ab\u00a0Aujourd’hui je suis responsable d\u00e9livrabilit\u00e9 d’un des services d’une grosse entreprise de communication B2B. Demain, cette responsabilit\u00e9 pourrait tr\u00e8s bien s’\u00e9tendre aux autres services et ainsi \u00e9largir mon p\u00e9rim\u00e8tre d’activit\u00e9 avec de nouvelles responsabilit\u00e9s. C’est dans ce sens que je vois mon \u00e9volution.\u00a0\u00bb<\/em><\/p>\n

Quels conseils donneriez-vous aux personnes qui voudraient acc\u00e9der ce type de fonction ? (formation continue par exemple)<\/strong><\/p>\n

\u00ab\u00a0Il n’existe pas de formation \u00e0 long terme exclusivement li\u00e9e \u00e0 l’emailing. Le parcours le plus logique est de faire des \u00e9tudes dans les technologies du web et de trouver un m\u00e9tier dans une entreprise qui fait de l’emailing et dans laquelle vous serez expos\u00e9 quotidiennement aux probl\u00e9matiques li\u00e9es \u00e0 la d\u00e9livrabilit\u00e9. Dans ce sens, je pense que l’alternance est une tr\u00e8s bonne porte d’entr\u00e9e.\u00a0\u00bb<\/em><\/p>\n

Que pensez-vous des formations qui existent dans ce domaine (formation initiale \/ formation continue) ?<\/strong><\/p>\n

\u00ab\u00a0Des \u00e9coles pour les m\u00e9tiers du Web, il y en a plein. Il faut trouver celle qui est la plus adapt\u00e9e \u00e0 son profil. Je pr\u00e9conise toutefois un profil polyvalent pour ce genre de m\u00e9tier.\u00a0\u00bb<\/em><\/p>\n

Enfin, quels mots cl\u00e9s choisiriez-vous pour d\u00e9crire votre m\u00e9tier ?<\/strong><\/p>\n

#Rigueur #Adaptation #Relationnel<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur…<\/p>\n","protected":false},"author":5,"featured_media":6308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,51,486,484],"class_list":["post-6307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-email-marketing","tag-emailing-2","tag-guide-des-metiers","tag-interview"],"yoast_head":"\nInterview : B\u00e9ranger Mercier, Responsable e-mailing chez Infopro Digital - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/interviews\/interview-beranger-mercier-responsable-e-mailing-chez-infopro-digital-2016-05-04\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview : B\u00e9ranger Mercier, Responsable e-mailing chez Infopro Digital - 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