{"id":6299,"date":"2016-05-04T13:22:03","date_gmt":"2016-05-04T12:22:03","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6299"},"modified":"2017-03-24T15:31:04","modified_gmt":"2017-03-24T14:31:04","slug":"interview-juliette-nicolle-responsable-communication-online-pour-la-snsm","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/interview-juliette-nicolle-responsable-communication-online-pour-la-snsm-2016-05-04","title":{"rendered":"Interview : Juliette Nicolle, Responsable Communication Online pour la SNSM"},"content":{"rendered":"<p>Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur m\u00e9tier.\u00a0\u00bb<\/p>\n<p>Immersion le monde des Responsables Com&rsquo; 2.0 avec Juliette Nicolle en poste chez <a href=\"http:\/\/www.snsm.org\/?gclid=CMG1oabzxMwCFasV0wodb9sGMA\" target=\"_blank\">SNSM.<\/a><\/p>\n<p><strong>Pourriez-vous pr\u00e9senter et revenir bri\u00e8vement sur votre parcours professionnel ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Mon poste consiste \u00e0 g\u00e9rer la d\u00e9clinaison num\u00e9rique de la communication institutionnelle de l\u2019association. Je suis donc en charge du site web portail de la SNSM, de la coordination des sites des entit\u00e9s locales, de la newsletter et des m\u00e9dias sociaux, dans une logique d\u2019activation du r\u00e9seau des donateurs et d\u2019accroissement de la fr\u00e9quentation du site. Au pr\u00e9alable, j\u2019ai travaill\u00e9 comme charg\u00e9e de communication \u00e0 la CNIL, o\u00f9 je g\u00e9rais l\u2019e-r\u00e9putation de l\u2019institution et comme webmaster d&rsquo;un site e-commerce pour une marque de textile de luxe.<\/em><\/p>\n<p><em>Mon poste actuel est tr\u00e8s complet, il me permet de g\u00e9rer l\u2019ensemble de la mise en place de la strat\u00e9gie de communication de l&rsquo;association sur le Web, depuis le suivi de la ligne \u00e9ditoriale sur les diff\u00e9rents sites, jusqu\u2019au d\u00e9ploiement des campagnes e-marketing de collecte de fonds.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les comp\u00e9tences et les qualit\u00e9s n\u00e9cessaires pour exercer ce m\u00e9tier ?<\/strong><\/p>\n<p><em>\u00ab\u00a0La priorit\u00e9 est de ma\u00eetriser la gestion de projet web, notamment la coordination du travail entre diff\u00e9rents interlocuteurs\u00a0: services internes, prestataires, m\u00e9dias, etc. Il faut \u00e9galement savoir \u00e9laborer, mettre en \u0153uvre et suivre un plan de communication num\u00e9rique. Pour cela, il faut \u00eatre organis\u00e9 et rigoureux et poss\u00e9der de bonnes capacit\u00e9s r\u00e9dactionnelles.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les diff\u00e9rentes missions li\u00e9es \u00e0 votre travail ? Comment se d\u00e9roule une journ\u00e9e type ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Le matin j&rsquo;effectue une veille web sur l\u2019e-r\u00e9putation de l\u2019association. Cela permet de mesurer le nombre de retomb\u00e9es sur nos activit\u00e9s et de rep\u00e9rer des sujets pouvant alimenter nos diff\u00e9rents supports digitaux (sites, r\u00e9seaux sociaux, newsletter, etc.). Je r\u00e9dige ensuite une actualit\u00e9 \u00e0 publier sur le site portail apr\u00e8s avoir suivi le processus de validation \u00e9ditorial interne. Puis, je fais un point t\u00e9l\u00e9phonique avec l\u2019agence web afin de faire le tour des diff\u00e9rents projets en cours (\u00e9volutions techniques du site, d\u00e9veloppements sur certaines pages, r\u00e9solutions de bugs, etc.). Je dois ensuite v\u00e9rifier que nos campagnes d\u2019acquisition de trafic web fonctionnent correctement et que les pages du site sont bien \u00e0 jour et en coh\u00e9rence avec les th\u00e8mes des annonces. Je poursuis ma journ\u00e9e en \u00e9laborant un tableau de reporting du trafic des sites internet de la SNSM et de l\u2019\u00e9volution des dons en ligne que je diffuse aux diff\u00e9rents services, accompagn\u00e9 de recommandations. Enfin, je finis ma journ\u00e9e, en r\u00e9pondant aux questions des internautes sur le site et sur les r\u00e9seaux sociaux.\u00a0\u00bb<\/em><\/p>\n<p><strong>Que pr\u00e9f\u00e9rez-vous dans ce m\u00e9tier ?<\/strong><\/p>\n<p><em>\u00ab\u00a0J\u2019aime pouvoir travailler en parall\u00e8le sur plusieurs projets, avec des enjeux et des \u00e9ch\u00e9ances diff\u00e9rents. Je peux ainsi, au sein d\u2019une m\u00eame journ\u00e9e, travailler sur la refonte d\u2019un site de sensibilisation pour le grand public et lancer une campagne de remarketing dans le cadre d\u2019une campagne de collecte web.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les \u00e9volutions professionnelles possibles selon vous ? Est-il possible d\u2019\u00e9voluer vers d\u2019autres m\u00e9tiers ? Lesquels ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Le poste de responsable digital \u00e9tant plut\u00f4t g\u00e9n\u00e9raliste, il est possible de se sp\u00e9cialiser par la suite. Il existe ainsi de nombreuses passerelles pour devenir par exemple Responsable web-marketing, Responsable e-commerce, Consultant en r\u00e9f\u00e9rencement naturel, Consultant en r\u00e9f\u00e9rencement payant, Traffic Manager, etc.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les \u00e9volutions actuelles de votre m\u00e9tier ? Comment voyez-vous poste dans 3 ans ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Il faut de plus en plus \u00eatre capable de former des interlocuteurs \u00e0 de nouveaux outils. La dimension p\u00e9dagogique est donc amen\u00e9e \u00e0 se d\u00e9velopper dans ce m\u00e9tier.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quels conseils donneriez-vous aux personnes qui voudraient acc\u00e9der ce type de fonction ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Au-del\u00e0 des comp\u00e9tences techniques, il faut surtout poss\u00e9der une solide m\u00e9thodologie de travail. C\u2019est ce qui fait la diff\u00e9rence dans ce m\u00e9tier. Je conseillerai de suivre une formation avec un socle g\u00e9n\u00e9raliste et de se sp\u00e9cialiser ensuite pendant des stages ou de courtes exp\u00e9riences professionnelles.\u00a0\u00bb<\/em><\/p>\n<p><strong>Que pensez-vous des formations qui existent dans ce domaine (formation initiale \/ formation continue) ?<\/strong><\/p>\n<p><em>\u00ab\u00a0C&rsquo;est un m\u00e9tier dans lequel il faut se former en continu, les technologies du web \u00e9voluant tr\u00e8s vite. Il est imp\u00e9ratif de s\u2019informer en lisant r\u00e9guli\u00e8rement des sites sp\u00e9cialis\u00e9s, en participant \u00e0 des groupes sur les r\u00e9seaux sociaux professionnels, en s\u2019inscrivant \u00e0 des MOOC, etc. De nombreuses formations propos\u00e9es par des organismes sp\u00e9cialis\u00e9s et dispens\u00e9es par des professionnels peuvent \u00e9galement \u00eatre tr\u00e8s utiles pour apprendre \u00e0 ma\u00eetriser rapidement certains outils (Google Analytics, Google Adwords, etc.)\u00a0\u00bb<\/em><\/p>\n<p><strong>Enfin, quels mots cl\u00e9s choisiriez-vous pour d\u00e9crire votre m\u00e9tier ?<\/strong><\/p>\n<p>#Curiosit\u00e9 #P\u00e9dagogie #Rigueur #Cr\u00e9ativit\u00e9<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[486,484],"class_list":["post-6299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-guide-des-metiers","tag-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - 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