{"id":6296,"date":"2016-05-04T13:16:11","date_gmt":"2016-05-04T12:16:11","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6296"},"modified":"2017-03-24T15:31:10","modified_gmt":"2017-03-24T14:31:10","slug":"interview-antoine-vigneron-marketing-business-analyst-pour-scor-global-pc","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/interview-antoine-vigneron-marketing-business-analyst-pour-scor-global-pc-2016-05-04","title":{"rendered":"Interview : Antoine Vigneron, Marketing Business Analyst pour SCOR Global P&#038;C"},"content":{"rendered":"<p>Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur m\u00e9tier.\u00a0\u00bb<\/p>\n<p>Immersion le monde des Marketing Business Analyst avec Antoine Vigneron en poste chez <a href=\"https:\/\/www.scor.com\/fr\/scor-global-pac\/presentation.html\" target=\"_blank\">SCOR Global P&amp;C.<\/a><\/p>\n<p><b>Pourriez-vous pr\u00e9senter et revenir bri\u00e8vement sur votre parcours professionnel ? <\/b><\/p>\n<p><em>\u00ab\u00a0J\u2019occupe un poste de business analyst aux \u00c9tats Unis pour SCOR Global P&amp;C. Pour en arriver l\u00e0, j&rsquo;ai obtenu un DUT en Techniques de Commercialisation avant de faire un Bachelor port\u00e9 sur le management multi-culturel en Angleterre. Je suis \u00e9galement dipl\u00f4m\u00e9 de Grenoble \u00c9cole de Management et j&rsquo;ai effectu\u00e9 plusieurs stages professionnalisant comme consultant en strat\u00e9gie et performance\u00a0 et analyste marketing notamment.\u00a0\u00bb<\/em><\/p>\n<p><b>Quelles sont les comp\u00e9tences et les qualit\u00e9s n\u00e9cessaires pour exercer ce m\u00e9tier ? <\/b><\/p>\n<p><em>\u00ab\u00a0Aujourd\u2019hui les donn\u00e9es sont disponibles depuis n\u2019importe quel poste connect\u00e9 \u00e0 internet. Ce qui diff\u00e9rencie deux business analyst c\u2019est la m\u00e9thode utilis\u00e9e pour traiter une m\u00eame information. Il est donc important d\u2019\u00eatre rigoureux, organis\u00e9 et logique dans son processus de traitement de l\u2019information.\u00a0\u00bb<\/em><\/p>\n<p><b>Que pr\u00e9f\u00e9rez-vous dans ce m\u00e9tier ? <\/b><\/p>\n<p><em>\u00ab\u00a0Faire parler les chiffres. La satisfaction est grande lorsque l\u2019on arrive \u00e0 d\u00e9livrer un message qualitatif en partant d\u2019un grand nombre de donn\u00e9es.\u00a0\u00bb<\/em><\/p>\n<p><b>Quelles sont les \u00e9volutions professionnelles possibles selon vous ? Est-il possible d\u2019\u00e9voluer vers d\u2019autres m\u00e9tiers ? Lesquels ? <\/b><\/p>\n<p><em>\u00ab\u00a0Les \u00e9volutions peuvent suivre plusieurs chemins\u00a0: g\u00e9n\u00e9rale ou sp\u00e9cialis\u00e9e.<\/em><\/p>\n<ul>\n<li><em>Soit le business analyst se sp\u00e9cialise dans un secteur au fur et \u00e0 mesure de ses missions. Puis, une fois les connaissances \u00a0\u00bb march\u00e9 \u00a0\u00bb acquises, il pourra exercer un autre m\u00e9tier ayant un lien avec ce secteur.<\/em><\/li>\n<li><em>Soit le business analyste travaille sur des th\u00e9matiques vari\u00e9es. Dans ce cas il montra en comp\u00e9tence sur le \u00a0\u00bb m\u00e9tier \u00a0\u00bb en lui-m\u00eame\u00a0: il sera plus efficace, plus rapide, il aura des missions plus strat\u00e9giques et gagnera en exp\u00e9rience tout \u00e9panouissant sa curiosit\u00e9.\u00a0\u00bb<\/em><\/li>\n<\/ul>\n<p><b>Quels conseils donneriez-vous aux personnes qui voudraient acc\u00e9der ce type de fonction ? (formation continue par exemple)<\/b><\/p>\n<p><em>\u00ab\u00a0Je pr\u00e9conise une \u00e9cole de commerce ou un IAE. Ce sont des formations int\u00e9ressantes car \u00e0 la carte. Ainsi vous pouvez vous sp\u00e9cialiser dans le marketing, vous familiariser avec les m\u00e9thodes pour effectuer des \u00e9tudes de march\u00e9s&#8230; Vous pouvez \u00e9galement suivre un parcours ing\u00e9nieur si vous pensez que le secteur dans lequel vous vous projetez est relativement technique. Vous aurez un avantage lors d\u2019un entretien et surtout lors de la prise de poste.\u00a0\u00bb<\/em><\/p>\n<p><b>Que pensez-vous des formations qui existent dans ce domaine (formation initiale \/ formation continue) ?<\/b><\/p>\n<p><em>\u00ab\u00a0Il n\u2019est pas n\u00e9cessaire de se sp\u00e9cialiser des ann\u00e9es dans l\u2019\u00e9tude quantitative\/qualitative, \u00e0 mon sens. Ceci \u00e9tant, il existe des bases incontournables qu\u2019il faut maitriser.\u00a0\u00bb<\/em><\/p>\n<p><b>Enfin, quels mots cl\u00e9s choisiriez-vous pour d\u00e9crire votre m\u00e9tier ? <\/b><\/p>\n<p>#Synthese #Rigueur #Strategie #Vision #Curiosite #Data #Logique<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[486,484,244],"class_list":["post-6296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-guide-des-metiers","tag-interview","tag-webmarketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - 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