{"id":6188,"date":"2016-05-04T11:18:54","date_gmt":"2016-05-04T10:18:54","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6188"},"modified":"2017-03-24T15:32:49","modified_gmt":"2017-03-24T14:32:49","slug":"interview-gregory-delanoe-charge-des-rp-digitales-pour-pressconcept","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/interviews\/interview-gregory-delanoe-charge-des-rp-digitales-pour-pressconcept-2016-05-04","title":{"rendered":"Interview : Gr\u00e9gory Delano\u00eb, Charg\u00e9 des RP digitales pour PressConcept"},"content":{"rendered":"<p>Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur m\u00e9tier.<\/p>\n<p>Immersion le monde des RP 2.0 avec Gr\u00e9gory Delano\u00eb en poste chez <a href=\"http:\/\/www.pressconcept.com\/\" target=\"_blank\">PressConcept.<\/a><\/p>\n<p><strong>Pourriez-vous pr\u00e9senter et revenir bri\u00e8vement sur votre parcours professionnel ?<\/strong><\/p>\n<p><em>\u00ab\u00a0PressConcept est une agence de relations m\u00e9dias bas\u00e9e \u00e0 Paris et \u00e0 Lille et sp\u00e9cialis\u00e9e dans la mode, le lifestyle et le fooding. Je suis issu d\u2019un double master en \u00e9cole de commerce (IESEG \u2013 School of Management) et \u00e9cole de mode (Instituto Marangoni). J\u2019ai commenc\u00e9 \u00e0 travailler dans le monde de la presse en tant qu\u2019auto-entrepreneur journaliste pigiste mode en parall\u00e8le de mes \u00e9tudes. Par la suite, j\u2019ai eu l\u2019occasion d\u2019int\u00e9grer l\u2019agence PressConcept pour un stage o\u00f9 j&rsquo;ai tout appris. J\u2019ai commenc\u00e9 en tant qu\u2019assistant presse. A la fin de mon cursus scolaire, j\u2019ai alors \u00e9t\u00e9 int\u00e9gr\u00e9 \u00e0 l\u2019\u00e9quipe en tant que responsable du p\u00f4le RP et e-RP mode masculine, en CDI.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les comp\u00e9tences et les qualit\u00e9s n\u00e9cessaires pour exercer ce m\u00e9tier ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Pour exercer le m\u00e9tier de consultant en relations m\u00e9dias, de nombreuses comp\u00e9tences sont n\u00e9cessaires\u00a0: une belle plume pour la r\u00e9daction de supports de communication, une certaine cr\u00e9ativit\u00e9 pour la mise en page de ces derniers, une curiosit\u00e9 exacerb\u00e9e, un excellent relationnel, une bonne gestion du stress. Il est \u00e9galement primordial de savoir s\u2019identifier \u00e0 son client\u00a0: les actions men\u00e9es par les agences de presse doivent \u00eatre en ad\u00e9quation et en parfaite communion avec l\u2019image d\u2019une marque, son ADN\u2026 Notre but est de d\u00e9velopper la notori\u00e9t\u00e9 de notre client et cette derni\u00e8re ne peut se faire sans respecter son identit\u00e9. Les relations m\u00e9dias s\u2019int\u00e9grant dans un processus de communication global, il est n\u00e9cessaire d\u2019avoir une vision strat\u00e9gique de son m\u00e9tier de des diff\u00e9rentes expertises li\u00e9es \u00e0 la communication en g\u00e9n\u00e9ral. C\u2019est une erreur de penser que les relations m\u00e9dias peuvent \u00eatre isol\u00e9es.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les diff\u00e9rentes missions li\u00e9es \u00e0 votre travail ? Comment se d\u00e9roule une journ\u00e9e type ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Les diff\u00e9rentes missions li\u00e9es \u00e0 mon poste sont\u00a0: la r\u00e9daction de supports de communication, la mise en page de ces derniers gr\u00e2ce \u00e0 des logiciels de PAO, l\u2019envoi de communiqu\u00e9s de presse et dossiers de presse aux journalistes cibles, les relances t\u00e9l\u00e9phoniques (qui rythment la journ\u00e9e d\u2019une agence de relations m\u00e9dias), l\u2019organisation d\u2019\u00e9v\u00e9nements pour les clients, la mise en place de strat\u00e9gies de communication cr\u00e9atives et sur-mesure pour les clients, la prospection de nouvelles marques\u2026\u00a0\u00bb<\/em><\/p>\n<p><strong>Que pr\u00e9f\u00e9rez-vous dans ce m\u00e9tier ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Ce que je pr\u00e9f\u00e8re dans mon m\u00e9tier est, sans h\u00e9siter, la pluridisciplinarit\u00e9 qu\u2019il requiert. Aujourd\u2019hui, je suis consultant en relations m\u00e9dias, commercial, community manager, graphiste\u2026 J\u2019ai plusieurs casquettes. PressConcept \u00e9tant une agence \u00e0 taille humaine, chaque salari\u00e9 doit savoir ma\u00eetriser tous les aspects et toutes les techniques li\u00e9es \u00e0 la communication\u00a0; par souci d\u2019efficacit\u00e9.\u00a0\u00bb\u00a0<\/em><\/p>\n<p><strong>Quelles sont les \u00e9volutions professionnelles possibles selon vous ? Est-il possible d\u2019\u00e9voluer vers d\u2019autres m\u00e9tiers ? Lesquels ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Un consultant en relations m\u00e9dias peut exercer son m\u00e9tier de trois fa\u00e7ons diff\u00e9rentes\u00a0: en freelance, il travaille alors pour plusieurs annonceurs ou agences diff\u00e9rentes; en agence, il travaille pour plusieurs annonceurs diff\u00e9rents; chez l\u2019annonceur, il est d\u00e9di\u00e9 \u00e0 une seule et unique marque.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quelles sont les \u00e9volutions actuelles de votre m\u00e9tier ? Comment voyez-vous poste dans 3 ans ?<\/strong><\/p>\n<p><em>\u00ab\u00a0Le m\u00e9tier de consultant en relations m\u00e9dias \u00e9volue \u00e0 une rapidit\u00e9 d\u00e9concertante. D\u2019une ann\u00e9e \u00e0 l\u2019autre, de nouvelles missions et de nouvelles prestations s\u2019ajoutent \u00e0 votre expertise. La question de la rentabilit\u00e9 se pose&#8230; Comment rester rentable quand on propose toujours plus aux clients, sans augmenter drastiquement les honoraires\u00a0? Les annonceurs ont, quant \u00e0 eux, tendance \u00e0 toujours vouloir minimiser le budget allou\u00e9 aux relations m\u00e9dias. Une autre probl\u00e9matique appara\u00eet \u00e9galement\u00a0: notre lien avec les ventes. Aujourd\u2019hui, les annonceurs souhaitent voir un impact direct, un retour sur investissement entre le budget allou\u00e9 aux relations m\u00e9dias et l\u2019augmentation des ventes. Or, il n\u2019existe aucune corr\u00e9lation entre notre m\u00e9tier et l\u2019augmentation du chiffre d\u2019affaires d\u2019une entreprise. Un consultant en relations m\u00e9dias pr\u00f4ne le qualitatif et non le quantitatif. Pour finir, les cibles et les m\u00e9dias changent. C\u2019est ce qui se passe avec le web 2.0 ou \u00a0\u00bb web participatif \u00a0\u00bb et l\u2019av\u00e8nement des blogueurs\u00a0! La tendance pour 2016\u00a0? Youtube et la vid\u00e9o. Ces diff\u00e9rentes probl\u00e9matiques me poussent \u00e0 penser que notre m\u00e9tier tend de plus en plus vers le marketing. Avant, on parlait de \u00a0\u00bb bureau de presse \u00a0\u00bb ou \u00a0\u00bb d\u2019agence de relations presse \u00ab\u00a0. Aujourd\u2019hui, les agences de relations m\u00e9dias se nomment elles-m\u00eames \u00a0\u00bb agence de communication 360 \u00ab\u00a0.\u00a0\u00bb<\/em><\/p>\n<p><strong>Quels conseils donneriez-vous aux personnes qui voudraient acc\u00e9der ce type de fonction ? (formation continue par exemple)<\/strong><\/p>\n<p><em>\u00ab\u00a0Avoir un dipl\u00f4me est, bien s\u00fbr, un tr\u00e8s bon point de d\u00e9part. Votre personnalit\u00e9 et votre envie d\u2019apprendre seront aussi valoris\u00e9es. Je ne cesse de conseiller de r\u00e9aliser des stages dans des start-up plut\u00f4t que des grands groupes ou grosses agences. Les \u00e9tudiants accordent, en g\u00e9n\u00e9ral, plus d\u2019importance au nom\/\u00e0 l\u2019entreprise qu\u2019aux responsabilit\u00e9s qu\u2019ils auront et c\u2019est une erreur\u00a0! Enfin, sortez, partagez, \u00e9changez\u00a0! Rencontrez des professionnels du milieu, n\u2019ayez pas peur de poser vos questions, d\u2019\u00e9changer sur vos envies, de partager vos r\u00eaves.\u00a0\u00bb\u00a0<\/em><\/p>\n<p><strong>Que pensez-vous des formations qui existent dans ce domaine (formation initiale \/ formation continue) ?<\/strong><\/p>\n<p><em>\u00ab \u00c9tant issu d\u2019une \u00e9cole de commerce, je n\u2019ai pas eu de formation d\u00e9di\u00e9e au domaine de la presse. Je ne connais pas les \u00e9coles de communication\u00a0: ni leur r\u00e9putation, ni leur enseignement.\u00a0\u00bb<\/em><\/p>\n<p><strong>Enfin, quels mots cl\u00e9s choisiriez-vous pour d\u00e9crire votre m\u00e9tier ?<\/strong><\/p>\n<p>#Passionnant #Gratifiant #Enivrant<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la r\u00e9daction du Guide des m\u00e9tiers du #Webmarketing VISIPLUS academy, nous avons donn\u00e9 la parole aux professionnels du secteur afin d\u2019acqu\u00e9rir une vision \u00e0 la fois globale et pr\u00e9cise de leur&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[486,484,490],"class_list":["post-6188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-guide-des-metiers","tag-interview","tag-rp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - 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