{"id":61,"date":"2013-06-25T09:36:33","date_gmt":"2013-06-25T08:36:33","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=61"},"modified":"2015-11-26T14:28:50","modified_gmt":"2015-11-26T13:28:50","slug":"bilan-du-e-commerce-au-1er-trimestre-2013-une-frequence-dachat-record","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/bilan-du-e-commerce-au-1er-trimestre-2013-une-frequence-dachat-record-2013-06-25","title":{"rendered":"Bilan du e-commerce au 1er trimestre 2013 : une fr\u00e9quence d\u2019achat record"},"content":{"rendered":"<p style=\"text-align: left;\"><strong style=\"line-height: 1.5em;\">Selon le bilan des ventes sur internet au 1<sup>er<\/sup> trimestre 2013, r\u00e9alis\u00e9 par la Fevad (F\u00e9d\u00e9ration de l\u2019e-commerce et de la vente \u00e0 distance), le montant des ventes sur internet repr\u00e9sente 12,1 milliards d\u2019euros, en hausse de 14% par rapport au 1<sup>er<\/sup> trimestre 2012.<\/strong><\/p>\n<p>Au cours du 1<sup>er<\/sup> trimestre, 32,6 millions d\u2019internautes fran\u00e7ais ont effectu\u00e9 des achats sur Internet. Cela correspond \u00e0 une progression de 5% en un an, qui est particuli\u00e8rement marqu\u00e9e chez les seniors de + de 65 ans (+27%). Au total, ce sont pr\u00e8s de 8 internautes sur 10 (77,3%) qui ont d\u00e9j\u00e0 achet\u00e9 en ligne.<\/p>\n<p>Dans le m\u00eame temps, le nombre de sites e-commerce a connu une croissance de +18%, avec pr\u00e8s de 19 000 sites marchands cr\u00e9\u00e9s au cours des douze derniers mois.<\/p>\n<p>La fr\u00e9quence d\u2019achat est record\u00a0: elle continue d\u2019augmenter et passe de 4,8 \u00e0 5,5 achats par trimestre et par cyber-acheteur, pour un montant total moyen de 467 euros (427 euros au 1<sup>er<\/sup> trimestre 2012).<\/p>\n<p>Enfin, les sites e-commerce qui ont optimis\u00e9 leur pr\u00e9sence sur mobile et tablette y r\u00e9alisent 7% de leur chiffre d\u2019affaires avec une progression de plus de 100% en 2012.<\/p>\n<p>Alors, qu\u2019attendez-vous ?<\/p>\n<p><strong><\/strong>Source\u00a0: <a href=\"http:\/\/www.fevad.com\/etudes-et-chiffres\/bilan-du-e-commerce-au-1er-trimestre-2013#topContent\">http:\/\/www.fevad.com\/etudes-et-chiffres\/bilan-du-e-commerce-au-1er-trimestre-2013#topContent<\/a><b> <\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon le bilan des ventes sur internet au 1er trimestre 2013, r\u00e9alis\u00e9 par la Fevad (F\u00e9d\u00e9ration de l\u2019e-commerce et de la vente \u00e0 distance), le montant des ventes sur internet repr\u00e9sente 12,1 milliards d\u2019euros, en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,161],"tags":[20,21],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-web-et-e-business","category-web-et-e-business","tag-e-commerce-2","tag-fevad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - 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