{"id":6030,"date":"2016-04-25T10:00:43","date_gmt":"2016-04-25T09:00:43","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=6030"},"modified":"2016-08-18T09:33:59","modified_gmt":"2016-08-18T08:33:59","slug":"barometre-de-la-transformation-digitale-60-des-entreprises-francaises-ont-desormais-une-strategie-digitale","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/barometre-de-la-transformation-digitale-60-des-entreprises-francaises-ont-desormais-une-strategie-digitale-2016-04-25","title":{"rendered":"Barom\u00e8tre de la transformation digitale : 60% des entreprises fran\u00e7aises ont d\u00e9sormais une strat\u00e9gie digitale"},"content":{"rendered":"<p>CSC France publie son second Barom\u00e8tre de la Transformation Digitale des entreprises fran\u00e7aises. L\u2019occasion de faire le point<b> <\/b>sur le chemin parcouru depuis d\u00e9but 2015 et le degr\u00e9 de maturit\u00e9 digitale des organisations.\u00a0 <b><\/b><\/p>\n<p><em>\u00ab\u00a0R\u00e9alisme et pragmatisme en 2016\u00a0\u00bb<\/em>, analyse Google au sujet du <a href=\"http:\/\/assets1.csc.com\/fr\/downloads\/Barometre_de_la_Transformation_Digitale_2016_web.pdf\" target=\"_blank\">Barom\u00e8tre de la Transformation Digitale de CSC France<\/a>. Et pour cause, si en 2015 une entreprise sur deux n\u2019avait pas de strat\u00e9gie digitale, dor\u00e9navant c\u2019est 60% des entreprises qui ont saut\u00e9 le pas.<\/p>\n<p style=\"text-align: left;\" align=\"center\"><b>La transformation digitale, une aubaine pour les entreprises<\/b><b><\/b><\/p>\n<p>Levier de croissance incontournable, la digitalisation des entreprises est donc s\u00e9rieusement amorc\u00e9e en France, tous secteurs confondus. Interrog\u00e9es entre novembre et d\u00e9cembre 2015, les 150 entreprises participantes sont unanimes\u00a0: le digital repr\u00e9sente des opportunit\u00e9s consid\u00e9rables que ce soit en termes de croissance et d\u2019innovation comme en gain de productivit\u00e9 et de r\u00e9duction des co\u00fbts. Elles estiment m\u00eame pour 99% d\u2018entre elles que le d\u00e9veloppement du digital permet de repenser leur business model, faire \u00e9voluer leur m\u00e9thode de management et simplifier leur organisation tout en cr\u00e9ant de nouvelles offres et services.<\/p>\n<p>Pour 95% des r\u00e9pondants, l\u2019innovation digitale est un facteur indispensable de p\u00e9rennit\u00e9 et de croissance pour leur organisation. Il y aurait donc tout \u00e0 gagner \u00e0 se digitaliser\u2026. Encore faut-il trouver le leader capable d\u2019insuffler la \u00abculture digitale\u00bb dans l&rsquo;ensemble de l&rsquo;entreprise. Le barom\u00e8tre met alors en exergue l\u2019importance des CDO (chief digital officers) puisque pour 99% des r\u00e9pondants, le digital requiert une fonction d\u00e9di\u00e9e dans l\u2019entreprise. Les CDO orchestrent l\u2019innovation et accompagnent ainsi leurs partenaires. Dans cette optique, 42% des entreprises, font \u00e9voluer leurs processus d\u2019int\u00e9gration de leurs partenaires.<\/p>\n<p>Formul\u00e9e par ces CDO, la strat\u00e9gie digitale se concr\u00e9tise sous la forme d\u2019initiatives ponctuelles pour 41% des interrog\u00e9s, quand 35% d\u00e9ploient une strat\u00e9gie offensive dite d\u2019attaque. Plus impactant, 25% d\u2019entre eux adoptent une strat\u00e9gie d\u00e9fensive et adaptative plus r\u00e9aliste.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/STRATEGIE.docx-Word.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6035\" style=\"border: 1px solid black;\" alt=\"STRATEGIE.docx - Word\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/STRATEGIE.docx-Word.jpg\" width=\"701\" height=\"497\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/STRATEGIE.docx-Word.jpg 701w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/STRATEGIE.docx-Word-300x212.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/STRATEGIE.docx-Word-610x432.jpg 610w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p style=\"text-align: left;\" align=\"center\"><strong>Le digital n\u00e9cessaire \u00e0 la relation client<\/strong><\/p>\n<p>Impliquer les clients, prendre en compte l\u2019\u00e9volution de leurs usages\u00a0: pour 93% des r\u00e9pondants, le digital rend possible une exp\u00e9rience client plus riche (via l\u2019omnicanalit\u00e9, la personnalisation, le mobile et le social).\u00a0 83% des entreprises estiment que le digital transforme largement ou fondamentalement la mani\u00e8re dont les clients s\u2019informent et acc\u00e8dent aux offres. Toutefois, 60% des r\u00e9pondants trouvent leur capacit\u00e9 \u00e0 personnaliser leurs interactions et \u00e0 capitaliser sur la donn\u00e9e client insuffisante.<\/p>\n<p>A ce propos, ils sont alors 85% utiliser les technologies digitales pour am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle. Et, pour 79%, le digital participe \u00e0 l&rsquo;\u00e9volution des modes de management tels que la rupture des silos, la mobilit\u00e9 et le travail collaboratif.<\/p>\n<p>La priorit\u00e9 est surtout donn\u00e9e au traitement des donn\u00e9es pour 83% d\u2019entre eux, faisant du Big Data le premier investissement en mati\u00e8re d\u2019innovation. Viennent ensuite les investissements dans l\u2019Internet des Objets (47%), l\u2019intelligence artificielle (20%) et la r\u00e9alit\u00e9 virtuelle (20%).<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Barom\u00e8tre-BIG-DATA-2016_web.pdf-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6033\" style=\"border: 1px solid black;\" alt=\"Barom\u00e8tre BIG DATA 2016_web.pdf - Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Barom\u00e8tre-BIG-DATA-2016_web.pdf-Mozilla-Firefox.jpg\" width=\"699\" height=\"428\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Barom\u00e8tre-BIG-DATA-2016_web.pdf-Mozilla-Firefox.jpg 699w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Barom\u00e8tre-BIG-DATA-2016_web.pdf-Mozilla-Firefox-300x183.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Barom\u00e8tre-BIG-DATA-2016_web.pdf-Mozilla-Firefox-610x373.jpg 610w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/a><\/p>\n<p style=\"text-align: left;\" align=\"center\"><b>4D du mix-digital<\/b><\/p>\n<p>2016\u00a0c\u2019est l\u2019ann\u00e9e des 4D,\u00a0conclut dans son <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/fr-fr\/research-study\/barometre-de-la-transformation-digitale-realisme-et-pragmatisme-en-2016\/\" target=\"_blank\">analyse Google<\/a> ! Disruption des mod\u00e8les \u00e9conomiques, Digitalisation de la relation client, Diffusion du digital en interne et D\u00e9silotage de la cha\u00eene de valeur pour leitmotiv\u00a0: les entreprises d\u00e9clinent dor\u00e9navant leur strat\u00e9gie au niveau de leur mod\u00e8le op\u00e9rationnel, avec pragmatisme et r\u00e9alisme.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/4D.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6032\" style=\"border: 1px solid black;\" alt=\"4D\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/4D.jpg\" width=\"800\" height=\"805\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/4D.jpg 800w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/4D-150x150.jpg 150w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/4D-298x300.jpg 298w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/4D-610x613.jpg 610w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Plus de la moiti\u00e9 des entreprises fran\u00e7aises ont une strat\u00e9gie digitale: c&rsquo;est bien ! Mais qu&rsquo;en est-il des autres ? Parce que la digitalisation des organisations ne doit pas \u00eatre un fardeau, VISIPLUS academy propose aux professionnels du marketing une<a href=\"https:\/\/academy.visiplus.com\/formation-culture-et-transformation-digitale.php\" target=\"_blank\"> formation d\u00e9di\u00e9e \u00e0 la Culture et \u00e0 la Transformation Digitale,<\/a> renseignez-vous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CSC France publie son second Barom\u00e8tre de la Transformation Digitale des entreprises fran\u00e7aises. L\u2019occasion de faire le point sur le chemin parcouru depuis d\u00e9but 2015 et le degr\u00e9 de maturit\u00e9 digitale des organisations.\u00a0 \u00ab\u00a0R\u00e9alisme et&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,304,161],"tags":[391,262],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-transformation-digitale","category-web-marketing","category-web-et-e-business","tag-strategie-marketing","tag-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barom\u00e8tre de la transformation digitale : 60% des entreprises fran\u00e7aises ont d\u00e9sormais une strat\u00e9gie digitale - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"CSC France publie son second Barom\u00e8tre de la Transformation Digitale des entreprises fran\u00e7aises. 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