{"id":5819,"date":"2016-04-06T11:15:50","date_gmt":"2016-04-06T10:15:50","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=5819"},"modified":"2020-02-13T09:54:36","modified_gmt":"2020-02-13T08:54:36","slug":"google-adwords-4-erreurs-a-ne-plus-commettre-pour-des-annonces-mobiles-efficaces","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-4-erreurs-a-ne-plus-commettre-pour-des-annonces-mobiles-efficaces-2016-04-06","title":{"rendered":"Google AdWords : 4 erreurs \u00e0 ne plus commettre pour des annonces mobiles efficaces"},"content":{"rendered":"

Les smartphones et tablettes font partie int\u00e9grante de notre quotidien et suscite un grand int\u00e9r\u00eat lorsqu\u2019il s\u2019agit d\u2019effectuer des recherches en ligne\u00a0n\u2019importe o\u00f9 et n\u2019importe quand\u00a0: le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet<\/a>.<\/p>\n

L\u2019affichage des annonces payantes sur mobile est bien sp\u00e9cifique et n\u00e9cessite l\u2019utilisation d\u2019un format\u00a0 qui soit des plus adapt\u00e9.<\/p>\n

Voici 4 erreurs \u00e0 ne plus commettre pour des annonces mobiles pertinentes\u00a0:<\/p>\n

#1\u00a0: Vous ne d\u00e9finissez pas votre Audience Cible.<\/b><\/p>\n

Un ciblage pr\u00e9cis vous permettra d\u2019acqu\u00e9rir une solide compr\u00e9hension de votre audience\u00a0: temps, localisation, appareils de recherche, mais aussi de mieux cerner les requ\u00eates de recherche pour que vos annonces soient en parfaite corr\u00e9lation avec celles-ci.<\/p>\n

Il suffit alors de se poser les bonnes questions\u00a0:<\/p>\n

Qui sont vos clients et prospects\u00a0?
\nQue cherchent-ils \/essayent-ils d\u2019accomplir\u00a0?
\nQuand sont-ils aptes \u00e0 effectuer une recherche d\u2019informations sur votre produit, service ou entreprise\u00a0?
\nO\u00f9 sont-ils\u00a0 (\u00e0 la fois physiquement et en ligne) ?<\/p>\n

Ces r\u00e9ponses vous aideront dans la d\u00e9finition de votre march\u00e9 ainsi que dans la cr\u00e9ation de vos annonces.<\/p>\n

#2\u00a0: Vous n\u2019utilisez pas le bon format d\u2019annonce.<\/b><\/p>\n

N\u2019oubliez pas de cr\u00e9er des annonces adapt\u00e9es aux mobiles\u00a0!
\nPour ce faire, lorsque vous cr\u00e9ez des annonces dans l\u2019interface AdWords, il vous suffit de cocher la case\u00a0\u00ab\u00a0Mobile\u00a0\u00bb en face de\u00a0\u00ab\u00a0pr\u00e9f\u00e9rences relatives aux appareils\u00a0\u00bb.
\n(cliquez sur l’image ci-dessous pour agrandir)<\/i><\/p>\n

\"Image<\/a><\/h6>\n

Cette d\u00e9marche repr\u00e9sente l\u2019occasion de personnaliser vos annonces pour les personnes qui utilisent les appareils mobiles.<\/p>\n

#3\u00a0: Vous oubliez d\u2019utiliser les extensions d\u2019annonces les plus pertinentes sur Mobile. <\/b><\/p>\n

Si votre activit\u00e9 vous le permet, les expressions de type \u00ab\u00a0Appelez maintenant\u00a0\u00bb sont des plus pertinentes. Ceux \u00e0 quoi, il vous faudra ajouter une extension d\u2019annonces\u00a0: l\u2019extension d\u2019Appel. Car ne l\u2019oublions pas, sur mobile, les internautes sont plus dispos\u00e9s \u00e0 passer \u00e0 l\u2019action que sur PC, lorsqu\u2019il s\u2019agit de vous contacter.<\/p>\n

De plus, si les appels repr\u00e9sentent un int\u00e9r\u00eat certain pour votre activit\u00e9, alors vous pouvez \u00e9galement utilisez les annonces Call-Only.<\/p>\n

En effet, ce type d\u2019annonce souvent utilis\u00e9 pour les requ\u00eates urgentes,\u00a0 permet une incitation directe \u00e0 l\u2019action avec l\u2019affichage d\u2019un bouton cliquable\u00a0: \u00ab\u00a0Appeler\u00a0\u00bb. Ce bouton permettra d\u2019\u00e9tablir une connexion d\u2019appel direct de l\u2019internaute vers votre entreprise.<\/p>\n

\"Image<\/a>
\n<\/em><\/span><\/h6>\n

Pour mettre en place une campagne de ce type, vous devrez, lors de la cr\u00e9ation de celle-ci, cocher la case \u00ab\u00a0Appel Uniquement\u00a0\u00bb. Vous aurez pars la suite, la possibilit\u00e9 de r\u00e9gler votre annonce en fonction de vos horaires d\u2019ouverture et de suivre vos conversions.<\/p>\n

#4\u00a0: Vous n\u2019effectuez pas le suivi de vos conversions.<\/b><\/p>\n

Une fois les op\u00e9rations pr\u00e9c\u00e9dentes mises en place, il ne faut pas oublier de tracker et de suivre les conversions, par exemple, \u00a0appels effectu\u00e9s.<\/p>\n

Il vous suffit d\u2019aller dans \u00ab\u00a0Outils\u00a0\u00bbpuis \u00ab\u00a0Conversions\u00a0\u00bb\u00a0:<\/p>\n

\"Image<\/a><\/address>\n

Vous pourrez par la suite, activer l\u2019action de conversion \u00ab\u00a0Appels \u00e0 partir des annonces\u00a0\u00bb\u00a0:<\/span><\/p>\n

\"Image<\/a>
\n<\/em><\/span><\/h6>\n

Faites le plein d’astuces op\u00e9rationnelles \u00e0 travers la formation Google Adwords.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les smartphones et tablettes font partie int\u00e9grante de notre quotidien et suscite un grand int\u00e9r\u00eat lorsqu\u2019il s\u2019agit d\u2019effectuer des recherches en ligne\u00a0n\u2019importe o\u00f9 et n\u2019importe quand\u00a0: le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur…<\/p>\n","protected":false},"author":2,"featured_media":5841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,314,13],"tags":[47,450],"class_list":["post-5819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-mobile-marketing","category-search-marketing","tag-google-adwords","tag-mobile-ads"],"yoast_head":"\nGoogle AdWords : 4 erreurs \u00e0 ne plus commettre pour des annonces mobiles efficaces - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Les smartphones et tablettes font partie int\u00e9grante de notre quotidien et suscite un grand int\u00e9r\u00eat lorsqu\u2019il s\u2019agit d\u2019effectuer des recherches en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-4-erreurs-a-ne-plus-commettre-pour-des-annonces-mobiles-efficaces-2016-04-06\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords : 4 erreurs \u00e0 ne plus commettre pour des annonces mobiles efficaces - 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