{"id":5801,"date":"2016-04-05T13:04:10","date_gmt":"2016-04-05T12:04:10","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=5801"},"modified":"2016-08-17T09:04:09","modified_gmt":"2016-08-17T08:04:09","slug":"le-mobile-represente-desormais-65-du-temps-passe-sur-internet","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/le-mobile-represente-desormais-65-du-temps-passe-sur-internet-2016-04-05","title":{"rendered":"Le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet"},"content":{"rendered":"<p>Le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet aux \u00c9tats-Unis, tandis que le desktop (ordinateur de bureau) devient \u00ab\u00a0un point de contact\u00a0\u00bb secondaire affirme l\u2019\u00e9tude Cross-Platform \u2013 Future in Focus 2016 comScore. Le point sur les principaux r\u00e9sultats de cette enqu\u00eate.<\/p>\n<p><a title=\"Les professionnels du marketing face aux d\u00e9fis de la publicit\u00e9 mobile\" href=\"https:\/\/academy.visiplus.com\/blog\/mobile-web\/les-professionnels-du-marketing-face-aux-defis-de-la-publicite-mobile-2016-01-27\" target=\"_blank\">Les professionnels du marketing sont plus que jamais face aux d\u00e9fis de la publicit\u00e9 mobile.<\/a> Effectivement, le temps pass\u00e9 sur internet depuis un mobile devance celui pass\u00e9 sur le desktop affirme l\u2019\u00e9tude Cross-Platform \u2013 Future in Focus 2016 portant sur les tendances du digital. Publi\u00e9e par comScore l\u2019enqu\u00eate am\u00e9ricaine met en exergue l\u2019app\u00e9tence des internautes pour la navigation sur smartphone et tablette au d\u00e9triment de l\u2019ordinateur de bureau, devenu un support secondaire.<\/p>\n<p style=\"text-align: left;\">Ce rapport<a href=\"http:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2016\/2016-US-Cross-Platform-Future-in-Focus\" target=\"_blank\"> t\u00e9l\u00e9chargeable gratuitement<\/a>, a \u00e9t\u00e9 \u00e9labor\u00e9 apr\u00e8s \u00e9tude et analyse de nombreuses donn\u00e9es afin de couvrir un large \u00e9ventail de canaux ainsi que les comportements des consommateurs.<\/p>\n<p style=\"text-align: left;\">A l\u2019aide des graphiques ci-dessous, nous apprenons alors que 65% du temps pass\u00e9 sur la toile se fait depuis un mobile. Une tendance qui s\u2019affirme \u00e0 grand renfort d\u2019acquisition d\u2019applications mobiles notamment.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/1-comScore-Mozilla-Firefox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5812\" style=\"border: 1px solid black;\" alt=\"1 comScore - Mozilla Firefox\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/1-comScore-Mozilla-Firefox.jpg\" width=\"835\" height=\"418\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/1-comScore-Mozilla-Firefox.jpg 835w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/1-comScore-Mozilla-Firefox-300x150.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/1-comScore-Mozilla-Firefox-610x305.jpg 610w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/a><\/p>\n<p>L\u2019ordinateur de bureau assume une perte de 12 points depuis 2013, le temps pass\u00e9 sur ce support web ayant recul\u00e9 de 35%. Cela ne veut pourtant pas dire que le desktop n\u2019a plus son importance. Et pour cause, la plupart des transactions e-commerce se font encore depuis un PC, les paniers valid\u00e9s sur mobile ne repr\u00e9sentant que 16% du total des achats e-commerce.<\/p>\n<p><b>L\u2019importance d\u2019une continuit\u00e9 dans l\u2019exp\u00e9rience mobile\/ desktop<\/b><\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/temps-passe-argent-depense-desktop-mobile-600x380.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5808\" style=\"border: 1px solid black;\" alt=\"comsquore \" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/temps-passe-argent-depense-desktop-mobile-600x380.jpg\" width=\"600\" height=\"380\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/temps-passe-argent-depense-desktop-mobile-600x380.jpg 600w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/temps-passe-argent-depense-desktop-mobile-600x380-300x190.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/p>\n<p>La continuit\u00e9 dans l\u2019exp\u00e9rience d\u2019achat mobile\/ desktop est donc primordial, tout comme la cr\u00e9ation d\u2019interfaces multi-supports coh\u00e9rentes\u00a0! Bien que de nombreux sp\u00e9cialistes du webmarketing fassent encore l\u2019erreur d\u2019envisager l\u2019ordinateur de bureau comme principale plateforme de communication online\u2026<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-03-at-7.30.40-AM-800x409.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5809\" style=\"border: 1px solid black;\" alt=\"Screen-Shot-2016-04-03-at-7.30.40-AM-800x409\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-03-at-7.30.40-AM-800x409.png\" width=\"800\" height=\"409\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-03-at-7.30.40-AM-800x409.png 800w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-03-at-7.30.40-AM-800x409-300x153.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/04\/Screen-Shot-2016-04-03-at-7.30.40-AM-800x409-610x311.png 610w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>(Click to enlarge)<\/em><\/p>\n<p>A ce propos, les trac\u00e9s color\u00e9s se r\u00e9f\u00e9rant aux audiences d\u2019Amazon ou encore de Facebook confirment l\u2019importance de soigner son parcours multicanal. Dop\u00e9e par le mobile, la croissance num\u00e9rique souligne la r\u00e9elle utilit\u00e9 d\u2019un parcours multi-devices soign\u00e9, centr\u00e9 sur l\u2019exp\u00e9rience utilisateur et les exigences de mobilit\u00e9 des consommateurs.<\/p>\n<p>Dans cette optique et pour vous aider \u00e0 r\u00e9fl\u00e9chir \u00e0 l&rsquo;optimisation d&rsquo;un site web adaptable \u00e0 diff\u00e9rentes r\u00e9solutions d&rsquo;\u00e9cran, VISIPLUS academy propose aux professionnels du marketing une <a href=\"https:\/\/academy.visiplus.com\/formation-responsive-web-design.php\" target=\"_blank\">formation Responsive Web Design<\/a>. Renseignez-vous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet aux \u00c9tats-Unis, tandis que le desktop (ordinateur de bureau) devient \u00ab\u00a0un point de contact\u00a0\u00bb secondaire affirme l\u2019\u00e9tude Cross-Platform \u2013 Future in Focus 2016 comScore. Le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,315,149],"tags":[62,6,63,237],"class_list":["post-5801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","category-responsive-web-design-mobile-1","category-mobile-web","tag-internet-mobile-2","tag-mobile","tag-mobile-marketing-2","tag-mobile-friendly"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet aux \u00c9tats-Unis, tandis que le desktop (ordinateur de bureau) devient &quot;un point de contact&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/mobile-web\/le-mobile-represente-desormais-65-du-temps-passe-sur-internet-2016-04-05\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le mobile repr\u00e9sente d\u00e9sormais 65% du temps pass\u00e9 sur Internet - 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