{"id":5597,"date":"2016-03-10T16:10:32","date_gmt":"2016-03-10T15:10:32","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=5597"},"modified":"2016-08-23T16:10:49","modified_gmt":"2016-08-23T15:10:49","slug":"9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10","title":{"rendered":"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails"},"content":{"rendered":"<p>S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir et d\u2019entretenir votre liste d\u2019emails.<\/p>\n<p>On pourrait penser qu\u2019entretenir et faire croitre le listing mail en r\u00e9cup\u00e9rant, par la m\u00eame occasion de pr\u00e9cieuses donn\u00e9es, est une des priorit\u00e9s strat\u00e9giques des professionnels du marketing en ligne. Et pourtant \u2026<br \/>\nRetour sur 9 bonnes raisons d\u2019entretenir une base emails solide, destin\u00e9e \u00e0 augmenter vos conversions.<\/p>\n<ul>\n<li><strong>Le retour sur Investissement<\/strong><\/li>\n<\/ul>\n<p>Un carnet d\u2019adresses de qualit\u00e9 c\u2019est important! Il y a tout \u00e0 gagner \u00e0 construire et entretenir une liste d\u2019invit\u00e9s potentiels : \u00e7a ne co\u00fbte pratiquement rien et offre par cons\u00e9quent un retour sur investissement des plus profitables.<br \/>\nQuand acheter de l&rsquo;espace d&rsquo;affichage, cr\u00e9er des annonces, faire des d\u00e9pliant lors d\u2019un lancement de produit ou une vente s\u2019av\u00e8re un investissement pesant, une campagne emailing demande, quant \u00e0 elle, peu de financement.<\/p>\n<ul>\n<li><strong>Une plateforme unique pour communiquer<\/strong><\/li>\n<\/ul>\n<p>Standardis\u00e9, g\u00e9n\u00e9ralis\u00e9 : comme pour le t\u00e9l\u00e9phone portable, dor\u00e9navant tout le monde (ou presque) a son adresse mail et l\u2019utilise. Pas de besoin de passer par plusieurs plateformes pour atteindre sa liste d\u2019abonn\u00e9s, une boite mail suffit ! Pratique !<\/p>\n<ul>\n<li><strong>Atteindre (v\u00e9ritablement) sa base de donn\u00e9es<\/strong><\/li>\n<\/ul>\n<p>Twitter, Facebook, Instagram\u2026 Au milieu de cette fr\u00e9n\u00e9sie des r\u00e9seaux sociaux on vient \u00e0 perdre les bases de la communication marketing. Et pour cause, si votre message sur Facebook touche 1 \u00e0 3% de vos followers, un email promotionnel peut exprimer un taux d\u2019ouverture \u00e0 hauteur de 99%. Un taux d\u2019ouverture v\u00e9ritablement quantifiable, ce qui n\u2019est pas le cas des publications noy\u00e9s dans une mar\u00e9e de posts sur les r\u00e9seaux sociaux. En r\u00e9alit\u00e9, si le taux d\u2019ouverture moyen des emails fr\u00f4le les 40% le message aura tout de m\u00eame atteint sa destination.<\/p>\n<ul>\n<li><strong>La p\u00e9rennit\u00e9 contre l\u2019infob\u00e9sit\u00e9<\/strong><\/li>\n<\/ul>\n<p>N\u2019avez-vous jamais vu un post sur Facebook sans pouvoir le retrouver par la suite ? A contrario, la newsletter que vous souhaitiez lire \u00e0 la pause-caf\u00e9, elle, n\u2019a pas boug\u00e9 ! Quand les timelines des r\u00e9seaux sociaux brassent des milliers d\u2019actualit\u00e9s quotidiennement, l\u2019email lui demeure imp\u00e9rissable et demande \u00e0 ce que l\u2019on supprime d\u2019un clic pour mourir\/disparaitre.<\/p>\n<ul>\n<li><strong>D\u00e9terminer la valeur de vos abonn\u00e9s<\/strong><\/li>\n<\/ul>\n<p>Que valent r\u00e9ellement vos followers ? Essayer de prouver la valeur des r\u00e9seaux sociaux dans une strat\u00e9gie web marketing reste encore flou. En revanche, votre liste d\u2019abonn\u00e9s est une v\u00e9ritable source de renseignements. Taux d\u2019ouverture, taux de clic, nombre de commandes g\u00e9n\u00e9r\u00e9es\u2026 L\u2019int\u00e9r\u00eat d\u2019une campagne d\u2019email marketing est de pouvoir mesurer pr\u00e9cis\u00e9ment les r\u00e9sultats obtenus. Analys\u00e9es, ces donn\u00e9es permettent alors de vous donner une valeur moyenne de vos abonn\u00e9s.<\/p>\n<ul>\n<li><strong>Faire la conversation<\/strong><\/li>\n<\/ul>\n<p>Pour les petites entreprises l\u2019\u00e9change par tous les moyens envisageables est primordial. A c\u00f4t\u00e9 des techniques de prospection t\u00e9l\u00e9phonique quelque peu fastidieuses, l\u2019email est une v\u00e9ritable source d\u2019engagement et de communication. Si les perspectives d\u2019\u00e9changes mon\u00e9tis\u00e9s sont inestimables, il faut cependant r\u00e9ussir \u00e0 faire le premier pas et engager la conversation avec ses clients.<\/p>\n<ul>\n<li><strong>Publicit\u00e9 approuv\u00e9e par les internautes<\/strong><\/li>\n<\/ul>\n<p>Si la publicit\u00e9 effectu\u00e9e sur les r\u00e9seaux sociaux a tendance \u00e0 irriter les internautes, en t\u00e9moigne le sondage CSA du 3 mars, il parait tout \u00e0 fait normal d\u2019\u00eatre averti d&rsquo;une vente ou d&rsquo;un code de promotion dans sa bo\u00eete de r\u00e9ception. Et pour cause, l\u2019abonn\u00e9 a donn\u00e9 son consentement pr\u00e9alable avant d\u2019\u00eatre la cible d\u2019une prospection directe par mail, c\u2019est le principe de l\u2019opt-in. Les mails publicitaires sont donc plus distribu\u00e9s et impactant que toutes les int\u00e9grations publicitaires sur Twitter ou LinkedIn.<\/p>\n<ul>\n<li><strong>Une boite de r\u00e9ception mobile<\/strong><\/li>\n<\/ul>\n<p>Aux \u00c9tats-Unis, les supports mobiles ont d\u00e9j\u00e0 d\u00e9pass\u00e9 l\u2019ordinateur comme plateforme de consultation des emails. Une tendance qui traverse l\u2019Atlantique (<a title=\"Le nombre d\u2019emails lus sur iPhone a doubl\u00e9 en 1 an\" href=\"https:\/\/academy.visiplus.com\/blog\/mobile-web\/le-nombre-demails-lus-sur-iphone-a-double-en-1-an-2014-11-18\" target=\"_blank\">le nombre d&#8217;email lus sur iPhone a doubl\u00e9 en 1 an<\/a>) et qui donne lieu \u00e0 la r\u00e9alisation d\u2019 \u00ab emails responsive design \u00bb afin de livrer vos contenus directement dans les mains de vos abonn\u00e9s, depuis leur mobile!<\/p>\n<ul>\n<li><strong>Message personnalis\u00e9<\/strong><\/li>\n<\/ul>\n<p>L\u2019avantage de r\u00e9diger un message personnalis\u00e9 est de toucher directement votre cible et ainsi d\u2019augmenter vos chances d\u2019avoir une r\u00e9action positive. En outre la segmentation de votre liste vous permet alors de mieux connaitre vos prospects et de leur envoyer des messages plus sp\u00e9cifiques.<\/p>\n<p>Canal priv\u00e9 d\u2019interactions avec vos clients, <a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\">l\u2019email est un outil de marketing<\/a> direct puissant \u00e0 ne pas n\u00e9gliger ! A ce propos, avez-vous pens\u00e9 \u00e0 revoir votre base de contacts mail ? Faites le point sur les meilleures techniques emailing par le biais de la <a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\">formation email marketing! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir et d\u2019entretenir votre liste d\u2019emails&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":5600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,154,316],"tags":[432,61,64],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-crm-1","category-emailing","category-relation-client-digitale","tag-base-de-donnees","tag-email","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails - VISIPLUS academy\" \/>\n<meta property=\"og:description\" content=\"S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\" \/>\n<meta property=\"og:site_name\" content=\"Blog VISIPLUS academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-10T15:10:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-23T15:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/03\/Fotolia_94705658_BLOG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"718\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Coralie Michard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Coralie Michard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\"},\"author\":{\"name\":\"Coralie Michard\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/035f7bcded89d71f895e22b96e2ec328\"},\"headline\":\"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails\",\"datePublished\":\"2016-03-10T15:10:32+00:00\",\"dateModified\":\"2016-08-23T15:10:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\"},\"wordCount\":849,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Fotolia_94705658_BLOG.jpg\",\"keywords\":[\"base de donn\u00e9es\",\"email\",\"email marketing\"],\"articleSection\":[\"E-CRM\",\"Email Marketing\",\"Relation Client Digitale\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\",\"name\":\"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails - VISIPLUS academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Fotolia_94705658_BLOG.jpg\",\"datePublished\":\"2016-03-10T15:10:32+00:00\",\"dateModified\":\"2016-08-23T15:10:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/035f7bcded89d71f895e22b96e2ec328\"},\"description\":\"S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Fotolia_94705658_BLOG.jpg\",\"contentUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Fotolia_94705658_BLOG.jpg\",\"width\":718,\"height\":479},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/relation-client-digitale\\\/e-crm-1\\\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/\",\"name\":\"Blog VISIPLUS academy\",\"description\":\"D\u00e9couvrez nos articles, conseils, guides\u2026 l\u2019essentiel pour vous informer sur les derni\u00e8res r\u00e9formes et actualit\u00e9s de la formation professionnelle.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/035f7bcded89d71f895e22b96e2ec328\",\"name\":\"Coralie Michard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/pasted_image_at_2015_11_25_02_53_pm_360.png\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/pasted_image_at_2015_11_25_02_53_pm_360.png\",\"contentUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/pasted_image_at_2015_11_25_02_53_pm_360.png\",\"caption\":\"Coralie Michard\"},\"description\":\"Dipl\u00f4m\u00e9e d\u2019une \u00e9cole de journalisme, Coralie a \u00e9t\u00e9 r\u00e9dactrice pour le compte de grandes marques comme meltyFood ou MCM. Elle est d\u00e9sormais en charge de la production de contenus r\u00e9dactionnels web chez VISIPLUS et assure la r\u00e9daction de dossiers, articles et interviews pour le blog de l\u2019agence.\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/author\\\/coralie-michard\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails - VISIPLUS academy","description":"S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10","og_locale":"fr_FR","og_type":"article","og_title":"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails - VISIPLUS academy","og_description":"S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir","og_url":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10","og_site_name":"Blog VISIPLUS academy","article_published_time":"2016-03-10T15:10:32+00:00","article_modified_time":"2016-08-23T15:10:49+00:00","og_image":[{"width":718,"height":479,"url":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/03\/Fotolia_94705658_BLOG.jpg","type":"image\/jpeg"}],"author":"Coralie Michard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Coralie Michard","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#article","isPartOf":{"@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10"},"author":{"name":"Coralie Michard","@id":"https:\/\/academy.visiplus.com\/blog\/#\/schema\/person\/035f7bcded89d71f895e22b96e2ec328"},"headline":"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails","datePublished":"2016-03-10T15:10:32+00:00","dateModified":"2016-08-23T15:10:49+00:00","mainEntityOfPage":{"@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10"},"wordCount":849,"commentCount":0,"image":{"@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage"},"thumbnailUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/03\/Fotolia_94705658_BLOG.jpg","keywords":["base de donn\u00e9es","email","email marketing"],"articleSection":["E-CRM","Email Marketing","Relation Client Digitale"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#respond"]}]},{"@type":"WebPage","@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10","url":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10","name":"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails - VISIPLUS academy","isPartOf":{"@id":"https:\/\/academy.visiplus.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage"},"image":{"@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage"},"thumbnailUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/03\/Fotolia_94705658_BLOG.jpg","datePublished":"2016-03-10T15:10:32+00:00","dateModified":"2016-08-23T15:10:49+00:00","author":{"@id":"https:\/\/academy.visiplus.com\/blog\/#\/schema\/person\/035f7bcded89d71f895e22b96e2ec328"},"description":"S\u2019il y a un bien point \u00e0 ne jamais n\u00e9gliger en email marketing, c\u2019est bien la qualit\u00e9 de votre base donn\u00e9es emails ! Le point sur 9 bonnes raisons d\u2019avoir","breadcrumb":{"@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#primaryimage","url":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/03\/Fotolia_94705658_BLOG.jpg","contentUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/03\/Fotolia_94705658_BLOG.jpg","width":718,"height":479},{"@type":"BreadcrumbList","@id":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/9-bonnes-raisons-davoir-une-solide-base-de-donnees-emails-2016-03-10#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/academy.visiplus.com\/blog\/"},{"@type":"ListItem","position":2,"name":"9 bonnes raisons d\u2019avoir une solide base de donn\u00e9es emails"}]},{"@type":"WebSite","@id":"https:\/\/academy.visiplus.com\/blog\/#website","url":"https:\/\/academy.visiplus.com\/blog\/","name":"Blog VISIPLUS academy","description":"D\u00e9couvrez nos articles, conseils, guides\u2026 l\u2019essentiel pour vous informer sur les derni\u00e8res r\u00e9formes et actualit\u00e9s de la formation professionnelle.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/academy.visiplus.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/academy.visiplus.com\/blog\/#\/schema\/person\/035f7bcded89d71f895e22b96e2ec328","name":"Coralie Michard","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/pasted_image_at_2015_11_25_02_53_pm_360.png","url":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/pasted_image_at_2015_11_25_02_53_pm_360.png","contentUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/pasted_image_at_2015_11_25_02_53_pm_360.png","caption":"Coralie Michard"},"description":"Dipl\u00f4m\u00e9e d\u2019une \u00e9cole de journalisme, Coralie a \u00e9t\u00e9 r\u00e9dactrice pour le compte de grandes marques comme meltyFood ou MCM. Elle est d\u00e9sormais en charge de la production de contenus r\u00e9dactionnels web chez VISIPLUS et assure la r\u00e9daction de dossiers, articles et interviews pour le blog de l\u2019agence.","url":"https:\/\/academy.visiplus.com\/blog\/author\/coralie-michard"}]}},"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":4,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"predecessor-version":[{"id":7538,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions\/7538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/5600"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}