{"id":5247,"date":"2016-01-29T09:21:08","date_gmt":"2016-01-29T08:21:08","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=5247"},"modified":"2016-05-04T13:23:48","modified_gmt":"2016-05-04T12:23:48","slug":"lincompetence-numerique-coute-217-milliards-deuros-par-an-aux-entreprises-francaises","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/lincompetence-numerique-coute-217-milliards-deuros-par-an-aux-entreprises-francaises-2016-01-29","title":{"rendered":"L\u2019incomp\u00e9tence num\u00e9rique co\u00fbte 2,17 milliards d&rsquo;euros par an aux entreprises fran\u00e7aises"},"content":{"rendered":"<p>L\u2019incomp\u00e9tence a un prix\u00a0! Mesur\u00e9 et chiffr\u00e9, l\u2019impact des lacunes en comp\u00e9tences num\u00e9riques\u00a0 sur la productivit\u00e9 des salari\u00e9s co\u00fbte cher aux entreprises fran\u00e7aises\u00a0: 2,17 milliards d&rsquo;euros par an<span style=\"text-decoration: line-through;\">.<\/span> Le point sur ces co\u00fbts cach\u00e9s, v\u00e9ritables manque \u00e0 gagner.<b> <\/b><\/p>\n<p>Si le pari des entreprises aujourd\u2019hui est de <a title=\"Transformation Digitale : s\u2019adapter ou dispara\u00eetre !\" href=\"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/transformation-digitale-sadapter-ou-disparaitre-2015-11-24\">s\u2019adapter \u00e0 la transformation digitale ou de disparaitre<\/a>, leurs employ\u00e9s ne sont pas en reste et doivent \u00e9galement se mettre \u00e0 la page du num\u00e9rique<span style=\"text-decoration: line-through;\">.<\/span> Et pour cause, l\u2019\u00e9volution permanente des technologies et des m\u00e9thodes de travail\u00a0 sur le web mettent en exergue des lacunes en comp\u00e9tences num\u00e9riques pour de nombreux salari\u00e9s. Un manque de \u00ab\u00a0mise \u00e0 jour\u00a0\u00bb des connaissances dont l\u2019impact est pesant\u2026 L\u2019incomp\u00e9tence co\u00fbterait 2,17 milliards d\u2019euros aux entreprises fran\u00e7aises par an, en t\u00e9moigne l&rsquo;\u00e9tude men\u00e9e en 2014 par le cabinet d&rsquo;audit PwC pour le r\u00e9seau social professionnel LinkedIn.<\/p>\n<p>\u00ab\u00a0<em>Le ch\u00f4mage continue de cro\u00eetre alors que des emplois ne sont pas pourvus et que des chefs d&rsquo;entreprise s&rsquo;inqui\u00e8tent de l&rsquo;inad\u00e9quation grandissante entre comp\u00e9tences existantes et besoins de l&rsquo;\u00e9conomie<\/em>\u00ab\u00a0, d\u00e9clare Daniel Giaffard-Bouvier, associ\u00e9 PwC, dans le communiqu\u00e9.<\/p>\n<p>En effet, il ressort de l\u2019\u00e9tude baptis\u00e9e <a href=\"http:\/\/www.pwc.com\/gx\/en\/services\/people-organisation\/publications\/talent-adaptability\/downloads.html\" target=\"_blank\">\u00abAdapt to survive\u00bb<\/a>\u00a0(\u00abS\u2019adapter pour survivre\u00bb), qu\u2019en France, 59\u00a0% des PDG ont eu l\u2019intention d\u2019augmenter leurs effectifs au cours de l\u2019ann\u00e9e 2015 mais 69\u00a0% s\u2019inqui\u00e8tent de la disponibilit\u00e9\u00a0 des\u00a0\u00abcomp\u00e9tences cl\u00e9s\u00bb.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5250\" style=\"border: 1px solid black;\" alt=\"Pwc \u00e9tude FR\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/hrs-linkedin.pdf-Adobe-Acrobat-Pro.jpg\" width=\"770\" height=\"846\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/hrs-linkedin.pdf-Adobe-Acrobat-Pro.jpg 770w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/hrs-linkedin.pdf-Adobe-Acrobat-Pro-273x300.jpg 273w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><strong>Les cons\u00e9quences de l\u2019incomp\u00e9tence<\/strong><\/p>\n<p><i>\u00ab\u00a0Notre \u00e9tude montre qu&rsquo;une meilleure ad\u00e9quation des comp\u00e9tences entre employeur et employ\u00e9 est susceptible de d\u00e9gager 130 milliards de dollars de productivit\u00e9 suppl\u00e9mentaire au niveau mondial\u00a0\u00bb. <\/i><\/p>\n<p>Mesurant sa perte \u00e0 plus de 2\u00a0milliards d\u2019euros, enti\u00e8rement d\u00fb \u00e0 l\u2019inadaptation de certains salari\u00e9s \u00e0 leur poste, la France n\u2019est pourtant pas le cancre de ce rapport, dont la base de donn\u00e9es est issue de 2.600 entreprises. Loin derri\u00e8re les Pays-Bas (n\u00b01) ou encore la Grande Bretagne, l\u2019hexagone arrive \u00e0 la 7<sup>e<\/sup> place (sur 11) du classement, devan\u00e7ant les poids lourds br\u00e9siliens, indiens et chinois.<\/p>\n<p>Les enjeux des comp\u00e9tences num\u00e9riques dans le contexte des mutations technologiques sont d\u2019autant plus importants que l\u2019incomp\u00e9tence professionnelle co\u00fbte de l\u2019argent. Un manque \u00e0 gagner qu\u2019il serait alors pr\u00e9f\u00e9rable de consacrer \u00e0 la formation et \u00e0 la mont\u00e9e en comp\u00e9tence des salari\u00e9s inadapt\u00e9s.<\/p>\n<p><b>Prendre le virage de l\u2019innovation \u2026 mais comment\u00a0? <\/b><\/p>\n<p>Bas\u00e9e sur les crit\u00e8res suivants pour construire son \u00ab\u00a0index d&rsquo;adaptabilit\u00e9 des comp\u00e9tences\u00a0\u00bb : le nombre moyen de changement de secteur d\u2019activit\u00e9 par actif, le nombre moyen de postes occup\u00e9s par actif\u00a0 et le nombre de postes \u00e0 pouvoir par rapport \u00e0 la population du march\u00e9\u00a0; l\u2019\u00e9tude explique ce d\u00e9calage par une \u00ab\u00a0moindre mobilit\u00e9 interne et externe\u00a0\u00bb, un manque de propositions d&rsquo;\u00e9volutions de carri\u00e8re et de formations adapt\u00e9es.<\/p>\n<p>Incomp\u00e9tence num\u00e9rique, li\u00e9e \u00e0 la mauvaise utilisation d\u2019Internet, li\u00e9e \u00e0 la mauvaise utilisation de tablettes et smartphones, peu de mobilit\u00e9\u2026\u00a0Les causes de cette perte de productivit\u00e9 sont nombreuses\u00a0! Pourtant, si les probl\u00e9matiques ont chang\u00e9, ce n\u2019est pas toujours le cas des m\u00e9thodes utilis\u00e9es pour palier \u00e0 cette contre-performance.<\/p>\n<p>Quand PwC incite les employeurs \u00e0\u00a0\u00ab encourager, cultiver et soutenir l\u2019adaptabilit\u00e9 \u00bb\u00a0des salari\u00e9s pour proc\u00e9der \u00e0 des embauches plus\u00a0\u00ab strat\u00e9giques \u00bb, c\u2019est-\u00e0-dire pr\u00f4ne la flexibilit\u00e9 pour r\u00e9soudre le probl\u00e8me, d\u2019autres professionnels du digitalproposent des solutions compl\u00e8tes et ajust\u00e9es.<\/p>\n<p>Parmi ces leviers d\u2019am\u00e9lioration des connaissances, le plus avantageux reste la formation e-learning laissant une pleine autonomie aux collaborateurs, tout en leur permettant d\u2019\u00e9lever leurs comp\u00e9tences. A titre d\u2019exemple, la <a href=\"https:\/\/academy.visiplus.com\/\" target=\"_blank\">VISIPLUS academy<\/a> propose plus de 30 formations pour s\u2019approprier le digital, \u00e9galement disponible depuis sa plateforme e-learning.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5248\" style=\"border: 1px solid black;\" alt=\"Bo\u00eete de r\u00e9ception\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/Bo\u00eete-de-r\u00e9ception.jpg\" width=\"361\" height=\"246\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/Bo\u00eete-de-r\u00e9ception.jpg 361w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/Bo\u00eete-de-r\u00e9ception-300x204.jpg 300w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019incomp\u00e9tence a un prix\u00a0! Mesur\u00e9 et chiffr\u00e9, l\u2019impact des lacunes en comp\u00e9tences num\u00e9riques\u00a0 sur la productivit\u00e9 des salari\u00e9s co\u00fbte cher aux entreprises fran\u00e7aises\u00a0: 2,17 milliards d&rsquo;euros par an. Le point sur ces co\u00fbts cach\u00e9s, v\u00e9ritables&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,304,303,161],"tags":[401,400,262,380],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-transformation-digitale","category-web-marketing","category-les-bases-techniques-du-web","category-web-et-e-business","tag-incompetence","tag-incompetence-numerique","tag-transformation-digitale","tag-web-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019incomp\u00e9tence num\u00e9rique co\u00fbte 2,17 milliards d&#039;euros par an aux entreprises fran\u00e7aises - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"L\u2019incomp\u00e9tence a un prix\u00a0! 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