{"id":5201,"date":"2016-01-14T14:35:48","date_gmt":"2016-01-14T13:35:48","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=5201"},"modified":"2016-09-01T10:00:29","modified_gmt":"2016-09-01T09:00:29","slug":"livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/analytics-2\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14","title":{"rendered":"[Livre blanc] Google Analytics : 25 tactiques incontournables pour 2016 !"},"content":{"rendered":"

Collecter, mesurer et analyser les donn\u00e9es d\u2019un site web est devenu indispensable, surtout dans une logique de retour sur investissement. D\u00e9finissez une strat\u00e9gie web analytics gagnante en 2016, gr\u00e2ce aux 29 pages de conseils du livre blanc Google Analytics\u00a0 VISIPLUS \u00e0 t\u00e9l\u00e9charger gratuitement.<\/p>\n

\u00ab\u00a0Ce que vous ne pouvez pas mesurer, vous ne pouvez pas l’am\u00e9liorer !\u00a0\u00bb<\/em>. Un adage qui se v\u00e9rifie d\u2019autant plus quand il s\u2019agit de d\u00e9velopper une strat\u00e9gie web marketing gagnante\u00a0!<\/p>\n

Un design de site \u00e0 am\u00e9liorer, un processus de panier d\u2019achat \u00e0 repenser, un taux de rebond \u00e0 faire diminuer\u00a0? Faites le point sur vos faiblesses et mettez en place un plan d’action en cons\u00e9quence avec l\u2019aide du livre blanc Google Analytics VISIPLUS<\/a>.<\/p>\n

Mieux comprendre votre audience web et mobile, am\u00e9liorer le ROI de vos campagnes publicitaires et les rendre plus performantes en termes d\u2019audience, conna\u00eetre le comportement des visiteurs de votre site pour une meilleure gestion de la relation client\u2026 Parce que les enjeux d’une strat\u00e9gie web analytics sont nombreux,\u00a0 tirez pleinement parti de vos donn\u00e9es en collectant, analysant, mesurant et optimisant ces derni\u00e8res gr\u00e2ce aux recommandations d’experts certifi\u00e9s Google Analytics<\/a>.<\/p>\n

A t\u00e9l\u00e9charger gratuitement<\/a>, ces 29 pages de conseils, trucs et astuces 100 % op\u00e9rationnels vous donnent les cl\u00e9s pour :<\/p>\n

– Int\u00e9grer les principes et enjeux du Web Analytics dans la strat\u00e9gie d\u2019acquisition de trafic<\/p>\n

– Analyser les sources de trafic,<\/p>\n

– \u00c9tudier le parcours des internautes sur votre site internet,<\/p>\n

– D\u00e9finir le chemin de navigation de vos visiteurs,<\/p>\n

– Comprendre et interpr\u00e9ter le taux de rebond,<\/p>\n

– Tracker et suivre les conversions<\/p>\n

– \u00a0Ou encore assimiler les diff\u00e9rents tableaux pour mieux piloter votre activit\u00e9.<\/p>\n

\"mockup-livre-blanc-analytics\"<\/p>\n

As du Web Analytics, vous souhaitez encore am\u00e9liorer les performances de votre web toute en appuyant votre image de sp\u00e9cialiste dans le domaine ? Obtenez le certificat google analytics<\/a> d\u00e8s maintenant!<\/p>\n","protected":false},"excerpt":{"rendered":"

Collecter, mesurer et analyser les donn\u00e9es d\u2019un site web est devenu indispensable, surtout dans une logique de retour sur investissement. D\u00e9finissez une strat\u00e9gie web analytics gagnante en 2016, gr\u00e2ce aux 29 pages de conseils du…<\/p>\n","protected":false},"author":2,"featured_media":5204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332,331,264],"tags":[177,394,335],"class_list":["post-5201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics-analytics-2","category-google-analytics-certification","category-google-analytics-workshop","category-analytics-2","tag-google-analytics","tag-livre-blanc","tag-visiplus-academy"],"yoast_head":"\n[Livre blanc] Google Analytics : 25 tactiques incontournables pour 2016 ! - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Collecter, mesurer et analyser les donn\u00e9es d\u2019un site web est devenu indispensable, surtout dans une logique de retour sur investissement. D\u00e9finissez une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/analytics-2\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Livre blanc] Google Analytics : 25 tactiques incontournables pour 2016 ! - VISIPLUS academy\" \/>\n<meta property=\"og:description\" content=\"Collecter, mesurer et analyser les donn\u00e9es d\u2019un site web est devenu indispensable, surtout dans une logique de retour sur investissement. D\u00e9finissez une\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.visiplus.com\/blog\/analytics-2\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14\" \/>\n<meta property=\"og:site_name\" content=\"Blog VISIPLUS academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-14T13:35:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-01T09:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2016\/01\/mockup-livre-blanc-analyticsBLOG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"718\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ang\u00e9lique Dertip\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ang\u00e9lique Dertip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14\"},\"author\":{\"name\":\"Ang\u00e9lique Dertip\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/08264ccf13907f678a7197841e2ac169\"},\"headline\":\"[Livre blanc] Google Analytics : 25 tactiques incontournables pour 2016 !\",\"datePublished\":\"2016-01-14T13:35:48+00:00\",\"dateModified\":\"2016-09-01T09:00:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14\"},\"wordCount\":339,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/mockup-livre-blanc-analyticsBLOG.jpg\",\"keywords\":[\"google analytics\",\"livre blanc\",\"visiplus academy\"],\"articleSection\":[\"Google Analytics\",\"Google Analytics Certification\",\"Google Analytics Workshop\",\"ROI & Web Analytics\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14\",\"name\":\"[Livre blanc] Google Analytics : 25 tactiques incontournables pour 2016 ! - VISIPLUS academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/analytics-2\\\/livre-blanc-google-analytics-25-tactiques-incontournables-pour-2016-2016-01-14#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/mockup-livre-blanc-analyticsBLOG.jpg\",\"datePublished\":\"2016-01-14T13:35:48+00:00\",\"dateModified\":\"2016-09-01T09:00:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/08264ccf13907f678a7197841e2ac169\"},\"description\":\"Collecter, mesurer et analyser les donn\u00e9es d\u2019un site web est devenu indispensable, surtout dans une logique de retour sur investissement. 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