{"id":5069,"date":"2015-12-28T13:58:31","date_gmt":"2015-12-28T12:58:31","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=5069"},"modified":"2016-08-17T10:31:25","modified_gmt":"2016-08-17T09:31:25","slug":"5-resolutions-emailing-incontournables-pour-2016","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/emailing\/5-resolutions-emailing-incontournables-pour-2016-2015-12-28","title":{"rendered":"5 r\u00e9solutions emailing incontournables pour 2016"},"content":{"rendered":"<p>Outil de fid\u00e9lisation et d\u2019acquisition le plus courant, l&#8217;email fonctionne mieux que jamais\u00a0! Encore faut-il pour am\u00e9liorer son efficacit\u00e9, appliquer quelques bonnes pratiques. Pour optimiser vos campagnes emailing \u00a0en 2016, d\u00e9couvrez 5 bonnes r\u00e9solutions incontournables.<\/p>\n<p>Comment construire une relation durable avec vos clients et les faire r\u00e9agir gr\u00e2ce \u00e0 l&#8217;emailing ? Comment atteindre sa cible \u00e0 travers la masse de mails promotionnels envoy\u00e9s chaque jour\u00a0? En vue de la nouvelle ann\u00e9e, faites le plein de bonnes pratiques pour am\u00e9liorer l\u2019efficacit\u00e9 vos campagnes mails.<\/p>\n<ul>\n<li><strong>Un objet et un contenu toujours plus pertinents\u00a0:<\/strong><\/li>\n<\/ul>\n<p>D\u00e9clencher l\u2019ouverture d\u2019un mail ne tient parfois qu\u2019au message que celui-ci v\u00e9hicule dans son \u00ab\u00a0objet\u00a0\u00bb. Pour attirer l\u2019attention du lecteur, il est alors recommand\u00e9 d\u2019utiliser les mots <em>\u00ab\u00a0alerte\u00a0\u00bb, \u00ab\u00a0nouveaut\u00e9\u00a0\u00bb<\/em> ou encore <em>\u00ab\u00a0cette semaine\u00a0\u00bb, <em>\u00ab<\/em> <em><em><\/em><\/em>aujourd&rsquo;hui seulement <em>\u00bb<\/em><\/em>, \u00a0mais aussi de reprendre des sujets d\u2019actualit\u00e9 d\u00e8s l\u2019en-t\u00eate. L\u2019objectif\u00a0: cr\u00e9er l\u2019urgence, mettre en avant la raret\u00e9 d\u2019une offre ou m\u00eame surfer sur un \u00ab\u00a0buzz\u00a0\u00bb.<\/p>\n<p>M\u00eames, vid\u00e9os, images \u00e0 partager et banni\u00e8res engageantes\u00a0: misez sur du contenu imag\u00e9 et interactif pour booster vos r\u00e9sultats en 2016. Engageant, le contenu des emails se doit d\u2019\u00eatre audacieux, sans fioriture mais structur\u00e9, visuel et impactant.<\/p>\n<ul>\n<li><strong>Miser sur le \u00ab\u00a0Call to action\u00a0\u00bb\u00a0:<\/strong><\/li>\n<\/ul>\n<p>Bouton ou visuel (image, photo\u2026), agr\u00e9ment\u00e9 d\u2019un lien, le \u00ab\u00a0call to action\u00a0\u00bb doit devenir incontournable pour chacun des mails envoy\u00e9s<strong>. <\/strong>\u00c0 travers une inscription \u00e0 la newsletter \u00e0 une redirection vers un formulaire de contact ou un site marchand, cette d\u00e9marche interactive avec le prospect aide alors \u00e0 faire \u00e9voluer le taux de conversion \u00e0 la hausse.<\/p>\n<ul>\n<li><strong>Un message ultra-personnalis\u00e9\u00a0:<\/strong><\/li>\n<\/ul>\n<p>Les messages personnalis\u00e9s sont les plus appr\u00e9ci\u00e9s. Il est donc recommand\u00e9 de personnaliser vos e-mails marketing pour augmenter vos ventes. Seulement, pour individualiser au mieux son message, il est imp\u00e9ratif d\u2019obtenir de vos contacts des donn\u00e9es. Suivi comportemental, formulaires efficaces, jeux concours, historique d\u2019activit\u00e9\u2026 Tout est bon pour r\u00e9cup\u00e9rer quelques informations\u00a0suppl\u00e9mentaires! Il ne reste plus qu\u2019\u00e0 coupler<strong> <\/strong>la personnalisation d\u00e9clarative et comportementale pour atteindre vos cibles puis les fid\u00e9liser.<\/p>\n<p>A ce propos, pourquoi ne pas profiter de cette nouvelle ann\u00e9e pour faire un peu de m\u00e9nage dans les donn\u00e9es d\u00e9j\u00e0 emmagasin\u00e9es\u00a0?<strong> \u00a0<\/strong>Adresses inactives, spamtraps, NPAI, domaines inconnus\u2026 N\u2019h\u00e9sitez pas \u00e0 supprimer les adresses d\u00e9t\u00e9riorant statistiques et d\u00e9livrabilit\u00e9.<\/p>\n<ul>\n<li><strong>Le trigger marketing\u00a0:<\/strong><\/li>\n<\/ul>\n<p>Pour appuyer vos envois de courriers \u00e9lectroniques, le trigger marketing ou litt\u00e9ralement \u00ab\u00a0marketing de d\u00e9clenchement\u00a0\u00bb d\u00e9signe les pratiques par lesquelles une action marketing (mailing, emailing, appel t\u00e9l\u00e9phonique, etc.) est d\u00e9clench\u00e9e lorsqu\u2019un client ou prospect entreprend une action sp\u00e9cifique. \u00a0Emails de suivi et de confirmation de commande, emails de relance ou promotionnel apr\u00e8s abandon de panier mais aussi sms d\u2019anniversaire\u2026 Adapt\u00e9es au contexte et au comportement client, ces actions de marketing totalement automatis\u00e9es sont plus que conseill\u00e9es en 2016.<\/p>\n<ul>\n<li><strong>S\u2019adapter aux supports\u00a0ou disparaitre:<\/strong><\/li>\n<\/ul>\n<p><a title=\"Les 6 tendances Web Marketing de 2016\" href=\"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/les-6-tendances-web-marketing-de-2016-2015-12-21\">Grande tendance Web Marketing de l&rsquo;ann\u00e9e, 2016 <\/a>sera responsive design ou ne sera pas\u00a0! Penser \u00e0 tester les courriers \u00e9lectroniques sur le maximum de supports, avec diff\u00e9rents services de messagerie et applications afin de v\u00e9rifier leur affichage est donc primordial. Outil incontournable afin d&rsquo;obtenir un meilleur taux de transformation, l\u2019email responsive est \u00e0 soigner tout particuli\u00e8rement.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5074\" style=\"border: 1px solid black;\" alt=\"Email-creation\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/12\/Email-creation.jpg\" width=\"700\" height=\"408\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/12\/Email-creation.jpg 700w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/12\/Email-creation-300x174.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00a0Vous voulez \u00eatre le meilleur dans prospection via des campagnes emailing et vous d\u00e9sirez construire une relation durable gr\u00e2ce \u00e0 elles ? La<a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\"> formation email marketing<\/a> devrait vous int\u00e9resser.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outil de fid\u00e9lisation et d\u2019acquisition le plus courant, l&#8217;email fonctionne mieux que jamais\u00a0! Encore faut-il pour am\u00e9liorer son efficacit\u00e9, appliquer quelques bonnes pratiques. Pour optimiser vos campagnes emailing \u00a0en 2016, d\u00e9couvrez 5 bonnes r\u00e9solutions incontournables&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":5070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,316],"tags":[],"class_list":["post-5069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","category-relation-client-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 r\u00e9solutions emailing incontournables pour 2016 - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Outil de fid\u00e9lisation et d\u2019acquisition le plus courant, l&#039;email fonctionne mieux que jamais\u00a0! 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