{"id":4863,"date":"2015-12-01T16:48:05","date_gmt":"2015-12-01T15:48:05","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4863"},"modified":"2016-08-23T15:55:44","modified_gmt":"2016-08-23T14:55:44","slug":"les-cles-dun-site-mobile-friendly-reussi","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/les-cles-dun-site-mobile-friendly-reussi-2015-12-01","title":{"rendered":"Les cl\u00e9s d\u2019un site mobile-friendly r\u00e9ussi"},"content":{"rendered":"<p>Si Google a d\u00e9cid\u00e9 d\u2019am\u00e9liorer son algorithme de r\u00e9f\u00e9rencement en y ajoutant la compatibilit\u00e9 mobile comme nouveau crit\u00e8re, c\u2019est bien pour contenter les millions de consommateurs sur smartphone. Lisibles et accessibles sur des supports mobiles, les sites \u00ab\u00a0mobiles-friendly\u00a0\u00bb r\u00e9pondent n\u00e9anmoins \u00e0 quelques crit\u00e8res. D\u00e9couvrez les solutions techniques permettant de les adopter avec VISIPLUS. <strong><\/strong><\/p>\n<p>Parce que le mobile domine de plus en plus le monde digital, il est d\u00e9sormais vital pour les entreprises pr\u00e9sentent sur le web de rendre leurs sites compatibles sur smartphones ou tablettes, c\u2019est \u00e0 dire \u00ab\u00a0Mobile-Friendly\u00a0\u00bb. Et pour cause, dans l\u2019hexagone, les 16-30 ans passent en moyenne une journ\u00e9e par semaine sur leur smartphone r\u00e9v\u00e8le <a href=\"http:\/\/www.tns-sofres.com\/etudes-et-points-de-vue\/les-millennials-passent-un-jour-par-semaine-sur-leur-smartphone\" target=\"_blank\">une \u00e9tude TNS Sofres<\/a>* publi\u00e9e ce lundi (lien externe). Un constat corroborant le nouvel algorithme Google mobile friendly d\u00e9ploy\u00e9 depuis avril 2015 favorisant, lors d\u2019une recherche effectu\u00e9e via un t\u00e9l\u00e9phone, les sites dont le design s\u2019adapte \u00e0 la taille de l\u2019\u00e9cran (responsive design), et dont les liens URL sont faciles \u00e0 cliquer.<\/p>\n<p>Bien-entendu, cette modification des canaux d\u2019acquisition entraine de nouvelles pratiques SEO. L\u2019objectif\u00a0: obtenir le fameux label \u00ab Mobile-Friendly\u00a0\u00bb et les bonus qui vont avec. Pour ce faire, et optimiser au mieux son site marchand\u00a0 pour une lecture depuis un smartphone, voici quelques conseils.<\/p>\n<ul>\n<li>Avant toute chose, il est n\u00e9cessaire d\u2019\u00e9valuer l\u2019exp\u00e9rience utilisateur de votre site (le site s\u2019affiche-t-il correctement, les contenus sont-ils visibles\u2026). Le but\u00a0: rendre textes et contenus lisibles sur t\u00e9l\u00e9phone sur l\u2019int\u00e9gralit\u00e9 du site.<\/li>\n<\/ul>\n<ul>\n<li>Pl\u00e9biscitez une bonne ergonomie mobile, (taille de contenu, taille de police, fen\u00eatre d&rsquo;affichage), si votre site ne respecte pas d\u00e9j\u00e0 les crit\u00e8res du responsive design. \u00a0<strong>Optimiser les contenus<\/strong> pour \u00e9viter les scrolls et zooms autant que possible faisant partie des crit\u00e8res majeures de l\u2019attribution du label \u00ab\u00a0mobile friendly\u00a0\u00bb<\/li>\n<\/ul>\n<ul>\n<li>Cela va sans dire, il est imp\u00e9ratif d\u2019\u00e9viter les logiciels incompatibles aux smartphones ou encore les contenus polluants de type pop-up.<\/li>\n<\/ul>\n<ul>\n<li>In\u00e9vitablement, il est primordial de favoriser un bon r\u00e9f\u00e9rencement sur Google en prenant en compte les suggestions du moteur de recherche tr\u00e8s utilis\u00e9es sur mobile<\/li>\n<\/ul>\n<ul>\n<li>Pour \u00e9viter tout risque de cloaking, en d\u2019autres termes, les risques de duplicate content, mieux vaut mettre en place le \u00ab\u00a0dynamic serving\u00a0\u00bb, soit une url pour chaque version du site. Souvenez-vous, <a title=\"Google d\u00e9clare la guerre aux r\u00e9seaux d\u2019affiliation mobiles douteux\" href=\"https:\/\/academy.visiplus.com\/blog\/mobile-1\/google-declare-la-guerre-aux-reseaux-daffiliation-mobiles-douteux-2015-11-25\" target=\"_blank\">Google d\u00e9clare la guerre aux r\u00e9seaux d\u2019affiliation mobiles douteux<\/a>, la prudence est de mise\u00a0!<\/li>\n<\/ul>\n<ul>\n<li>Enfin, il ne faut pas oublier de cartographier le site mobile pour une meilleure indexation.<\/li>\n<\/ul>\n<p>A ces pr\u00e9conisations s\u2019ajoutent un <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Guide <\/a>avec toutes les indications concernant le \u00ab\u00a0Mobile-Friendly\u00a0\u00bb ainsi qu\u2019un <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\">outil Test<\/a> permettant de v\u00e9rifier compatibilit\u00e9 de votre site, mis \u00e0 disposition par Google.<\/p>\n<p><strong>Professionnels, si vous ne pensez pas \u00ab\u00a0mobile first\u00a0\u00bb, il est temps de penser \u00ab\u00a0mobile friendly\u00a0\u00bb\u00a0! <\/strong>Pour ce faire, commencez par jeter un \u0153il au programme de <a href=\"https:\/\/academy.visiplus.com\/formation-mobile-marketing.php\" target=\"_blank\">formation construire sa strat\u00e9gie marketing mobile<\/a> pour d\u00e9couvrir les derni\u00e8res tendances et pratique du M-marketing.<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si Google a d\u00e9cid\u00e9 d\u2019am\u00e9liorer son algorithme de r\u00e9f\u00e9rencement en y ajoutant la compatibilit\u00e9 mobile comme nouveau crit\u00e8re, c\u2019est bien pour contenter les millions de consommateurs sur smartphone. Lisibles et accessibles sur des supports mobiles,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315,149],"tags":[62,98,237,29],"class_list":["post-4863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsive-web-design-mobile-1","category-mobile-web","tag-internet-mobile-2","tag-marketing-mobile","tag-mobile-friendly","tag-site-mobile-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les cl\u00e9s d\u2019un site mobile-friendly r\u00e9ussi - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Si Google a d\u00e9cid\u00e9 d\u2019am\u00e9liorer son algorithme de r\u00e9f\u00e9rencement en y ajoutant la compatibilit\u00e9 mobile comme nouveau crit\u00e8re, c\u2019est bien pour contenter les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/mobile-web\/les-cles-dun-site-mobile-friendly-reussi-2015-12-01\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les cl\u00e9s d\u2019un site mobile-friendly r\u00e9ussi - 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