{"id":4856,"date":"2015-12-01T15:22:35","date_gmt":"2015-12-01T14:22:35","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4856"},"modified":"2016-08-18T14:53:49","modified_gmt":"2016-08-18T13:53:49","slug":"immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01","title":{"rendered":"Immobilier : annoncez sur un comparateur de cr\u00e9dit immobilier avec Google Compare Mortgage"},"content":{"rendered":"

Apr\u00e8s avoir lanc\u00e9 un comparateur d’assurances auto, Google s’improvise courtier avec son nouvel outil\u00a0: Google Compare Mortgage<\/a>, un comparateur de taux de cr\u00e9dits immobiliers.
\n<\/span>Lanc\u00e9 en version beta en Californie, l’outil devrait faire son apparition en France d\u00e8s d\u00e9but 2016, et est tout nouvellement disponible en Angleterre<\/a>.<\/p>\n

Ce que l’on en sait d\u00e9j\u00e0…<\/b><\/p>\n

En s\u2019associant aux deux g\u00e9ants Zillow Group (une entreprise sp\u00e9cialis\u00e9e dans les annonces immobili\u00e8res) et Lending Tree (service de courtage en immobilier en ligne), Google s\u2019assure une base de donn\u00e9es solide et fiable. Outre la situation du si\u00e8ge historique de Google en Californie, cet \u00e9tat am\u00e9ricain n\u2019a pas \u00e9t\u00e9 choisi au hasard par la firme\u00a0: le march\u00e9 y est extr\u00eamement dynamique, et les prix y sont bien plus importants que sur la moyenne nationale. <\/b><\/p>\n

Quel int\u00e9r\u00eat pour les clients\u00a0?<\/b><\/p>\n

Acheter un bien immobilier est une op\u00e9ration d\u00e9licate. C’est une d\u00e9cision de premi\u00e8re importance qui se doit d’\u00eatre raisonn\u00e9e et pos\u00e9e, et c’est aussi et surtout un v\u00e9ritable casse-t\u00eate en mati\u00e8re de financements. Avec son comparateur de taux, Google propose aux futurs acheteurs de d\u00e9couvrir les meilleurs taux de cr\u00e9dit immobilier, parmi les donn\u00e9es g\u00e9n\u00e9r\u00e9es en temps r\u00e9el de pas moins de 75 soci\u00e9t\u00e9s.
\nEnti\u00e8rement gratuit, l’outil est tr\u00e8s simple d’utilisation\u00a0: avec son interface sympathique, Google d\u00e9dramatise l’acte d’achat et permet aux futurs acheteurs d’y voir plus clair sur les diff\u00e9rents taux.
\nIl suffit de remplir quelques simples crit\u00e8res (\u00e2ge, budget, localisation, dur\u00e9e du cr\u00e9dit, montant du paiement mensuel), et le tour est jou\u00e9\u00a0: en moins d’une minute chrono, s’affichent \u00e0 votre \u00e9cran les taux les plus int\u00e9ressants du march\u00e9 immobilier, comme ci-dessous.<\/p>\n

\"google<\/a><\/p>\n

Par souci d’\u00e9thique, Google met l’accent sur la transparence : les taux d’int\u00e9r\u00eat propos\u00e9s aux clients sont v\u00e9ritablement les meilleurs au moment o\u00f9 ils sont recherch\u00e9s. En effet, bien qu’il soit un syst\u00e8me de publicit\u00e9s sponsoris\u00e9es, l’outil n’a pas pour vocation de mettre en avant les annonceurs les plus offrants.<\/p>\n

Quel int\u00e9r\u00eat pour les annonceurs\u00a0?<\/b><\/p>\n

Avec le m\u00eame syst\u00e8me de facturation au clic que sur les campagnes classiques, Google Compare Mortgage ne s’annonce pas plus co\u00fbteux pour les web marketers. Parfaitement orient\u00e9e vers les leads, la fonctionnalit\u00e9 sera factur\u00e9e sur le mod\u00e8le d\u2019un Co\u00fbt Par Lead (ou co\u00fbt par acquisition) <\/a>flexible.
\nUn autre avantage de cet outil, c\u2019est qu’il permet aux annonceurs de ne toucher que les cibles les plus fortement susceptibles de convertir, des personnes d\u00e9j\u00e0 engag\u00e9es et pr\u00eates \u00e0 entrer en contact.<\/p>\n

Professionnel de l’immobilier, Trouvez la formation webmarketing qui vous correspond en t\u00e9l\u00e9chargeant le catalogue de formations <\/a>VISIPLUS academy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir lanc\u00e9 un comparateur d’assurances auto, Google s’improvise courtier avec son nouvel outil\u00a0: Google Compare Mortgage, un comparateur de taux de cr\u00e9dits immobiliers. Lanc\u00e9 en version beta en Californie, l’outil devrait faire son apparition…<\/p>\n","protected":false},"author":4,"featured_media":4861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,13],"tags":[346,347],"class_list":["post-4856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-search-marketing","tag-google-compare","tag-google-compare-mortgage"],"yoast_head":"\nImmobilier : annoncez sur un comparateur de cr\u00e9dit immobilier avec Google Compare Mortgage - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir lanc\u00e9 un comparateur d'assurances auto, Google s'improvise courtier avec son nouvel outil\u00a0: Google Compare Mortgage, un comparateur de taux de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immobilier : annoncez sur un comparateur de cr\u00e9dit immobilier avec Google Compare Mortgage - VISIPLUS academy\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s avoir lanc\u00e9 un comparateur d'assurances auto, Google s'improvise courtier avec son nouvel outil\u00a0: Google Compare Mortgage, un comparateur de taux de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01\" \/>\n<meta property=\"og:site_name\" content=\"Blog VISIPLUS academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T14:22:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-18T13:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/12\/google-compare-mortgage-une2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"718\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elise Luginbuhl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elise Luginbuhl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01\"},\"author\":{\"name\":\"Elise Luginbuhl\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/b6fc25a7ec280637ac9e9ea91ba80395\"},\"headline\":\"Immobilier : annoncez sur un comparateur de cr\u00e9dit immobilier avec Google Compare Mortgage\",\"datePublished\":\"2015-12-01T14:22:35+00:00\",\"dateModified\":\"2016-08-18T13:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01\"},\"wordCount\":517,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/google-compare-mortgage-une2.jpg\",\"keywords\":[\"google compare\",\"google compare mortgage\"],\"articleSection\":[\"Google Adwords\",\"Search Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/immobilier-annoncez-sur-un-comparateur-de-credit-immobilier-avec-google-compare-mortgage-2015-12-01\",\"name\":\"Immobilier : annoncez sur un comparateur de cr\u00e9dit immobilier avec Google Compare Mortgage - 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