{"id":4846,"date":"2015-11-30T15:46:56","date_gmt":"2015-11-30T14:46:56","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4846"},"modified":"2016-08-17T13:39:32","modified_gmt":"2016-08-17T12:39:32","slug":"top-5-des-outils-seo","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/top-5-des-outils-seo-2015-11-30","title":{"rendered":"Top 5 des outils SEO"},"content":{"rendered":"

Utiles, pratiques et parfois gratuits\u2026 VISIPLUS fait le point sur 5 outils indispensables aux SEO.<\/p>\n

Apr\u00e8s le top 5 des outils indispensables au Community Manager<\/a>, c\u2019est aux consultants en r\u00e9f\u00e9rencement naturel que nous donnons un coup de pouce cette semaine. D\u00e9di\u00e9s au r\u00e9f\u00e9rencement, ayant pour objectif d\u2019am\u00e9liorer la qualit\u00e9 des sites web et l’exp\u00e9rience utilisateur\u00a0: d\u00e9couvrez 5 outils incontournables dans le cadre de strat\u00e9gies de r\u00e9f\u00e9rencement<\/p>\n

    \n
  1. SEO Quake\u00a0<\/a>: Pour optimiser, il faut auditer\u00a0! Pour ce faire, nombreux sont les consultants SEO \u00e0 avoir install\u00e9 le module SEO Quake. Title, meta description, balises titres, densit\u00e9 de mots-cl\u00e9s, Alexa Rank, Page Rank, anciennet\u00e9 du domaine, pr\u00e9sence de Frame, de Flash\u2026 L\u2019extension de navigateur est une vraie mine d\u2019informations\u00a0!<\/li>\n
  2. Google Analytics\u00a0:<\/strong> In\u00e9vitable, ne faites pas l\u2019impasse sur Google Analytics\u00a0! Si vous utilisez d\u00e9j\u00e0 la Search\u00a0Console et Google\u00a0Analytics, les rapports SEO offrent un aper\u00e7u des performances des sites. Dans Google\u00a0Analytics, les rapports sur l’optimisation du r\u00e9f\u00e9rencement incluent des informations sur les requ\u00eates de recherche sur le Web Google ayant fourni des r\u00e9sultats sous forme d’URL de votre site. Les donn\u00e9es sont disponibles via une int\u00e9gration de Google\u00a0Analytics dans la Search Console Google<\/a>.<\/li>\n
  3. Positeo\u00a0:<\/strong> Parce que le contenu est primordial dans le positionnement d’un site web, mieux vaut investir dans un outil SEO d\u00e9di\u00e9 au contenu \u00e9ditorial. Plus important que la forme, le fond des \u00ab\u00a0contents\u00a0\u00bb conditionne la performance et les outils de suivi de position comme Positeo (service en ligne gratuit) permettent d\u2019analyser les mots cl\u00e9s sur lesquels un site est positionn\u00e9 et d\u2019obtenir des statistiques sur les mots cl\u00e9s cibl\u00e9s. La seconde fonctionnalit\u00e9 de Positeo est la v\u00e9rification de contenu dupliqu\u00e9 via une zone de texte ou directement via un URL donn\u00e9e, pratique\u00a0!<\/li>\n
  4. Screaming Frog SEO Spider<\/a>\u00a0: Permettant d\u2019analyser le code de votre site, l\u2019ensemble des pages et des fichiers Screaming Frog SEO Spider est un logiciel de crawling de site web. Id\u00e9al pour avoir un aper\u00e7u global de l\u2019\u00e9tat de votre site Screaming Frog SEO parcoure en profondeur l\u2019architecture du site en indiquant les metatags, les poids des fichiers, les erreurs 404 et bien d\u2019autres informations pratiques rendant l\u2019outil quasi obligatoire.<\/li>\n
  5. SEO Powersuite\u00a0:<\/strong> Si vous ne deviez en avoir qu\u2019un, ce serait SEO Powersuite\u00a0! Analyseur de site internet (titres, mots cl\u00e9s, liens\u2026), outil de suggestion de mots cl\u00e9s, outil de suivi des \u00e9changes de liens avec vos sites partenaires et outil d\u2019analyse des liens de vos concurrents\u00a0: SEO Powersuite, c\u2019est une suite compl\u00e8te de 4 logiciels, tous d\u00e9di\u00e9s au r\u00e9f\u00e9rencement des plus performants\u00a0! Destin\u00e9e aux professionnels, cette suite logicielle payante compte \u00e9galement une version d\u2019essai disponible, l\u2019occasion de se faire un avis\u00a0!<\/li>\n<\/ol>\n

    \u00cates-vous sure de connaitre les techniques pour apporter plus de trafic qualifi\u00e9 \u00e0 votre site Internet ? Toutes les cl\u00e9s pour optimiser votre pr\u00e9sence sur les moteurs de recherches sont \u00e0 retrouver lors de la formation au r\u00e9f\u00e9rencement naturel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Utiles, pratiques et parfois gratuits\u2026 VISIPLUS fait le point sur 5 outils indispensables aux SEO. Apr\u00e8s le top 5 des outils indispensables au Community Manager, c\u2019est aux consultants en r\u00e9f\u00e9rencement naturel que nous donnons un…<\/p>\n","protected":false},"author":2,"featured_media":4853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,13],"tags":[339,102,338],"class_list":["post-4846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement-naturel-avance","category-search-marketing","tag-outils","tag-referencement-naturel","tag-seo"],"yoast_head":"\nTop 5 des outils SEO - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Utiles, pratiques et parfois gratuits\u2026 VISIPLUS fait le point sur 5 outils indispensables aux SEO. 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