{"id":48,"date":"2013-06-25T09:40:53","date_gmt":"2013-06-25T08:40:53","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=48"},"modified":"2020-12-08T10:27:08","modified_gmt":"2020-12-08T09:27:08","slug":"les-200-criteres-pris-en-compte-par-google-pour-juger-de-la-pertinence-dune-page","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/les-200-criteres-pris-en-compte-par-google-pour-juger-de-la-pertinence-dune-page-2013-06-25","title":{"rendered":"Les 200 crit\u00e8res pris en compte par Google pour juger de la pertinence d\u2019une page"},"content":{"rendered":"<p style=\"text-align: left;\"><strong style=\"line-height: 1.5em;\">Une infographie publi\u00e9e par les sites <a href=\"http:\/\/www.entrepreneur.com\/article\/226884\" target=\"_blank\" rel=\"noopener noreferrer\">Enrepreneur.com<\/a> et <a href=\"http:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Backlinko<\/a> se propose de lister en une seule image les crit\u00e8res pris en compte par le moteur de recherche Google dans son algorithme de pertinence\u00a0: noms de domaine, crit\u00e8res \u00ab\u00a0in page\u00a0\u00bb, \u00ab\u00a0in site\u00a0\u00bb, backlinks\u00a0\u00bb, signaux sociaux, analyse du trafic\u2026Il y a de quoi faire\u00a0!<\/strong><\/p>\n<p>En effet, mettre en place et optimiser le r\u00e9f\u00e9rencement de votre site web devient \u00e9puisant\u00a0! On ne compte plus les fois o\u00f9 Google modifie son algorithme.<\/p>\n<p>Plus r\u00e9cemment, Google a d\u00e9ploy\u00e9 Pingouin 2.0, une mise \u00e0 jour majeure de son c\u00e9l\u00e8bre algorithme baptis\u00e9 \u00ab\u00a0Pingouin\u00a0\u00bb, qui vise \u00e0 identifier et punir les sites utilisant des strat\u00e9gies de liens entrants contrevenant aux r\u00e8gles de Google.<\/p>\n<p>Les temps o\u00f9 le SEO n\u2019\u00e9tait que backlinks et meta tags sont bien r\u00e9volus\u00a0! Google utilise d\u00e9sormais au moins 200 crit\u00e8res dans son algorithme, dont les signaux sociaux, les signaux de marque etc. Difficile de s\u2019y retrouver\u00a0!<\/p>\n<p>Afin de rendre la vie un peu plus facile \u00e0 tous les webmasters, <a href=\"http:\/\/www.entrepreneur.com\/article\/226884\" target=\"_blank\" rel=\"noopener noreferrer\">Enrepreneur.com<\/a> et <a href=\"http:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Backlinko<\/a> \u00a0ont cr\u00e9\u00e9 une infographie, qui r\u00e9pertorie 200 crit\u00e8res pris en consid\u00e9ration par Google dans son algorithme de pertinence.<\/p>\n<p>Les informations ont \u00e9t\u00e9 compil\u00e9es \u00e0 partir de centaines de sources, dont des blogs sur le r\u00e9f\u00e9rencement et des annonces faites par Matt Cutts, responsable de la lutte anti spam chez Google.<\/p>\n<p>Cette infographie vous donne un bel aper\u00e7u de l\u2019ensemble des crit\u00e8res de qualit\u00e9 utilis\u00e9s par Google\u2026<\/p>\n<p>O\u00f9 en \u00eates-vous dans votre strat\u00e9gie de r\u00e9f\u00e9rencement ? C\u2019est l\u2019occasion de faire le point et de faire bon usage de ces infos\u00a0!<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.entrepreneur.com\/dbimages\/article\/ranking_factors_infographic_2.jpg\" \/><\/p>\n<p>Pour voir l&rsquo;infographie compl\u00e8te :\u00a0<a href=\"http:\/\/www.entrepreneur.com\/article\/226884\">http:\/\/www.entrepreneur.com\/article\/226884<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une infographie publi\u00e9e par les sites Enrepreneur.com et Backlinko se propose de lister en une seule image les crit\u00e8res pris en compte par le moteur de recherche Google dans son algorithme de pertinence\u00a0: noms de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[12,3,15,17,102,1647],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing","tag-algorithme-2","tag-infographie","tag-pinguoin","tag-referencement-2","tag-referencement-naturel","tag-search-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - 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