{"id":4760,"date":"2015-11-25T15:20:06","date_gmt":"2015-11-25T14:20:06","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4760"},"modified":"2016-08-18T14:20:21","modified_gmt":"2016-08-18T13:20:21","slug":"google-declare-la-guerre-aux-reseaux-daffiliation-mobiles-douteux","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/google-declare-la-guerre-aux-reseaux-daffiliation-mobiles-douteux-2015-11-25","title":{"rendered":"Google d\u00e9clare la guerre aux r\u00e9seaux d\u2019affiliation mobiles douteux"},"content":{"rendered":"<p>Google souhaite traquer et p\u00e9naliser les r\u00e9seaux d\u2019affiliation mobiles malveillants. La guerre contre les \u00ab\u00a0black hat\u00a0\u00bb et leurs r\u00e9seaux mobiles spammy est officiellement d\u00e9clar\u00e9e.<\/p>\n<p>Des sanctions vont tomber \u00e0 l\u2019\u00e9gard des spammeurs \u00e0 l\u2019origine des r\u00e9seaux d&rsquo;affiliation mobiles douteux, r\u00e9affirme Google suite \u00e0 une premi\u00e8re annonce le mois dernier dans le <a href=\"http:\/\/googlewebmastercentral.blogspot.fr\/2015\/10\/detect-and-get-rid-of-unwanted-sneaky.html\" target=\"_blank\">blog officiel<\/a>. En cause\u00a0: la redirection des utilisateurs de smartphone vers des pages mobiles ind\u00e9sirables lors de leur navigation sur internet.\u00a0 Dans le but de faire de l&rsquo;<a href=\"https:\/\/academy.visiplus.com\/definitions\/affiliation.php\" target=\"_blank\">affiliation<\/a> d\u00e9guis\u00e9e ou pour v\u00e9hiculer de la publicit\u00e9 engendrant de l\u2019argent, ce type de mauvaise pratique m\u00e9rite sanction. C\u2019est en tout cas ce qu\u2019a soutenu Andrey Lipattsev, Search Quality Senior Strategist chez Google, <em>\u00ab\u00a0touch\u00e9 en plein c\u0153ur\u00a0\u00bb<\/em> par ce probl\u00e8me de cloaking, lors du hangout webmaster tenu le 23 novembre dernier.<\/p>\n<p>En effet, si selon Andrey Lipattsev, <em>\u00ab\u00a0certains ne se soucient pas de leurs visiteurs mobiles, vendent leur trafic et redirigent leurs utilisateurs mobiles autre part\u00bb<\/em>, ces pratiques sont une entrave \u00e0 une exp\u00e9rience client favorable. Et pour cause, pour une m\u00eame URL affich\u00e9e dans les r\u00e9sultats de recherche sur ordinateur et sur \u200b\u200bmobile, la page s\u2019ouvre normalement sur le premier support quand, a contrario sur smartphone,\u00a0elle redirige vers une page non d\u00e9sir\u00e9e et sans rapport avec le contenu r\u00e9el.<strong> <\/strong><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google souhaite traquer et p\u00e9naliser les r\u00e9seaux d\u2019affiliation mobiles malveillants. La guerre contre les \u00ab\u00a0black hat\u00a0\u00bb et leurs r\u00e9seaux mobiles spammy est officiellement d\u00e9clar\u00e9e. Des sanctions vont tomber \u00e0 l\u2019\u00e9gard des spammeurs \u00e0 l\u2019origine des&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[6,1647],"class_list":["post-4760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-web","tag-mobile","tag-search-marketing"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=4760"}],"version-history":[{"count":4,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4760\/revisions"}],"predecessor-version":[{"id":7145,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4760\/revisions\/7145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/4769"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=4760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=4760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=4760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}