{"id":4728,"date":"2015-11-24T17:17:48","date_gmt":"2015-11-24T16:17:48","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4728"},"modified":"2015-11-25T12:13:18","modified_gmt":"2015-11-25T11:13:18","slug":"transformation-digitale-sadapter-ou-disparaitre","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/transformation-digitale-sadapter-ou-disparaitre-2015-11-24","title":{"rendered":"Transformation Digitale : s\u2019adapter ou dispara\u00eetre !"},"content":{"rendered":"

Prendre le virage du digital s\u2019av\u00e8re in\u00e9vitable pour les entreprises. A la n\u00e9cessit\u00e9 de s\u2019adapter \u00e0 un marketing connect\u00e9, il s\u2019agit de cerner les enjeux de cette mutation num\u00e9rique.<\/p>\n

\u00ab D\u2019ici 2017, 20% des entreprises leaders sur leur march\u00e9 perdront leur position de num\u00e9ro 1 au profit d’entreprises fond\u00e9es apr\u00e8s l\u2019ann\u00e9e 2000 en raison du manque d\u2019avantage concurrentiel li\u00e9 au digital \u00bb<\/i> constate le <\/b>Cabinet d\u2019Etudes Gartner<\/a>. A l\u2019\u00e8re du num\u00e9rique, les usages et les comportements des consommateurs \u00e9voluent rapidement, induits par des technologies sans cesse renouvel\u00e9es. Si le digital s\u2019est invit\u00e9 depuis quelque temps d\u00e9j\u00e0 dans les priorit\u00e9s des directions des tr\u00e8s grands groupes, il compte d\u00e9sormais comme l\u2019un des imp\u00e9ratifs strat\u00e9giques les plus importants pour toutes les entreprises, quelle que soit la taille de l\u2019entreprise et quel que soit son secteur d\u2019activit\u00e9.<\/p>\n

Actionner les leviers organisationnels, manag\u00e9riaux et humains, repenser son Business Model \u00e0 l\u2019heure du digital ou encore ajuster l\u2019exp\u00e9rience client\u2026autant d\u2019enjeux dans le cadre de la transformation digitale. Mais ces mutations sont complexes dans la mesure o\u00f9 elles m\u00ealent technologie, attentes clients, strat\u00e9gies concurrentielles. Pour les entreprises, cela se traduit par la n\u00e9cessit\u00e9 de s\u2019adapter\u00a0en ma\u00eetrisant les nouvelles r\u00e8gles du jeu \u00e0 l\u2019\u00e8re du digital : se familiariser avec les derniers outils num\u00e9riques, conduire le changement en interne, offrir une nouvelle exp\u00e9rience au consommateur. Penser \u00ab\u00a0Digital First\u00a0\u00bb, c\u2019est rester comp\u00e9titif\u00a0!<\/p>\n

Pour tirer profit des nouvelles opportunit\u00e9s li\u00e9es au digital, VISIPLUS academy propose \u00e0 travers sa nouvelle formation \u00ab\u00a0Culture et Transformation Digitale\u00a0\u00bb<\/a>, de cerner les enjeux de la transformation digitale, vous donnera des cl\u00e9s pour vous adapter et pour tirer profit des opportunit\u00e9s offertes par le digital.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Prendre le virage du digital s\u2019av\u00e8re in\u00e9vitable pour les entreprises. A la n\u00e9cessit\u00e9 de s\u2019adapter \u00e0 un marketing connect\u00e9, il s\u2019agit de cerner les enjeux de cette mutation num\u00e9rique. \u00ab D\u2019ici 2017, 20% des entreprises…<\/p>\n","protected":false},"author":5,"featured_media":4735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"class_list":["post-4728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-et-e-business"],"yoast_head":"\nTransformation Digitale : s\u2019adapter ou dispara\u00eetre ! - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Prendre le virage du digital s\u2019av\u00e8re in\u00e9vitable pour les entreprises. 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