{"id":4665,"date":"2015-11-24T09:11:45","date_gmt":"2015-11-24T08:11:45","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4665"},"modified":"2015-12-02T17:19:09","modified_gmt":"2015-12-02T16:19:09","slug":"special-black-friday-nouvelles-extensions-dextraits-de-site-sur-google-adwords","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/special-black-friday-nouvelles-extensions-dextraits-de-site-sur-google-adwords-2015-11-24","title":{"rendered":"Sp\u00e9cial Black Friday : nouvelles extensions d&rsquo;extraits de site sur Google AdWords"},"content":{"rendered":"<p><b>Le Black Friday et le Cyber Monday s\u2019invitent dans les extensions d\u2019extrait de site dynamiques<\/b><\/p>\n<p>A l\u2019approche des f\u00eates de No\u00ebl,\u00a0 de nouvelles extensions d\u2019extrait de site dynamiques permettront aux annonceurs de mettre en lumi\u00e8re les offres sp\u00e9ciales associ\u00e9es aux \u00a0grands \u00e9v\u00e9nements commerciaux \u00ab\u00a0Black Friday\u00a0\u00bb (cette ann\u00e9e, le 27 novembre) et le \u00ab\u00a0Cyber Monday\u00a0\u00bb (le 30 novembre), deux dates traditionnelles aux Etats-Unis, qui sonnent le coup d\u2019envoi des achats de No\u00ebl.\u00a0 Au lendemain de Thanksgiving, le Black Friday avait fait mouche l\u2019an dernier en France avec des chiffres exceptionnels\u00a0: sur internet, on enregistrait en effet une augmentation de +45% du volume d\u2019achats, par rapport au mois de novembre 2013.<\/p>\n<p>Cette version de l\u2019extension, d\u00e9j\u00e0 disponible depuis le 20 novembre dernier, est d\u00e9velopp\u00e9e pour les annonceurs fran\u00e7ais, pour toutes les annonces ciblant l&rsquo;anglais dans tous les pays.<\/p>\n<p>Concr\u00e8tement, vous y gagnez la possibilit\u00e9 d\u2019ajouter dynamiquement une ligne suppl\u00e9mentaire \u00e0 vos annonces, afin de mettre en exergue vos promotions les plus all\u00e9chantes et les plus comp\u00e9titives.<\/p>\n<p>Ci-dessous, un exemple d\u2019annonce comprenant un extrait de site dynamique\u00a0:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/capture-article-black-friday.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4756\" alt=\"capture article black friday\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/capture-article-black-friday.jpg\" width=\"519\" height=\"109\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/capture-article-black-friday.jpg 519w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/capture-article-black-friday-300x63.jpg 300w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/a><\/p>\n<p align=\"center\"><em>Source\u00a0:<\/em><i>\u00a0<\/i><a href=\"https:\/\/support.google.com\/adwords\/answer\/6098371?hl=fr\" target=\"_blank\"><i>Centre d\u2019aide AdWords<\/i><\/a><em>\u00a0<\/em><\/p>\n<p>En lieu et place de l\u2019encadr\u00e9 rouge, sous le texte principal de vos annonces, seront g\u00e9n\u00e9r\u00e9es automatiquement des informations \u00e0 forte valeur ajout\u00e9e pour votre e-commerce. Ainsi mises en avant, vos promotions sp\u00e9ciales et autres offres avantageuses ne manqueront pas de susciter un plus fort int\u00e9r\u00eat des consommateurs.<\/p>\n<p>Pour les mettre en place, rien de plus simple\u00a0: au de l\u2019onglet \u00ab\u00a0Extensions d\u2019annonces\u00a0\u00bb. Cliquez sur Afficher &gt; Extensions d\u2019extraits de site &gt; +Extension &gt; +Nouvel Extrait de Site.<\/p>\n<p>Cette fois, une seule valeur est \u00e0 renseigner, \u00e0 l\u2019inverse de celles qui \u00e9taient initialement d\u00e9velopp\u00e9es sur AdWords\u00a0: celles-ci n\u00e9cessitaient de renseigner au moins 3 offres (3 valeurs), mais sans possibilit\u00e9 particuli\u00e8re de les \u00e9tendre \u00e0 un \u00e9v\u00e9nement.<\/p>\n<p>D\u00e9velopp\u00e9es automatiquement, elles ont donc d\u00e9but\u00e9 le 20 novembre, et leur affichage s\u2019arr\u00eatera \u00e0 la fin des \u00e9v\u00e9nements, les 27 et 30 novembre.<\/p>\n<p>Si vous souhaitez s\u00e9lectionnez les deux en-t\u00eates, le Cyber Monday remplacera naturellement son pr\u00e9d\u00e9cesseur \u00e0 compter du 27 novembre.<\/p>\n<p>Autre avantage d\u00e9j\u00e0 allou\u00e9 par ce type d\u2019extensions\u00a0: les extraits \u00e9tant g\u00e9n\u00e9r\u00e9s automatiquement par Google \u00e0 chaque fois que votre extension est \u00e9ligible, et en fonction des cat\u00e9gories de votre site, aucun changement suppl\u00e9mentaire n\u2019est \u00e0 pr\u00e9voir sur vos annonces, et rien sur votre site web. Vous b\u00e9n\u00e9ficiez simplement d\u2019un compl\u00e9ment d\u2019information non n\u00e9gligeable pour vos annonces, et par cons\u00e9quent, optimisez votre retour sur investissement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday et le Cyber Monday s\u2019invitent dans les extensions d\u2019extrait de site dynamiques A l\u2019approche des f\u00eates de No\u00ebl,\u00a0 de nouvelles extensions d\u2019extrait de site dynamiques permettront aux annonceurs de mettre en lumi\u00e8re&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[356,349,355],"class_list":["post-4665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","tag-black-friday","tag-extensions-dannonces","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - 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