{"id":4592,"date":"2015-11-18T14:57:28","date_gmt":"2015-11-18T13:57:28","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4592"},"modified":"2016-08-17T15:48:49","modified_gmt":"2016-08-17T14:48:49","slug":"facebook-video-ads-la-video-360-au-service-des-annonceurs","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/facebook-video-ads-la-video-360-au-service-des-annonceurs-2015-11-18","title":{"rendered":"Facebook Video Ads : la vid\u00e9o 360\u00b0 au service des annonceurs"},"content":{"rendered":"

Disponibles via l\u2019application IOS de Facebook, les vid\u00e9os \u00e0 360\u00b0 d\u00e9barquent sur le fil d\u2019actualit\u00e9 de ses utilisateurs, emportant avec elles leur lot de publicit\u00e9s.<\/p>\n

Facebook devrait commencer \u00e0 publier de plus en plus de vid\u00e9os \u00e0 360\u00b0 sur le fil d\u2019actualit\u00e9 de ses utilisateurs et \u00a0tout autant de publications publicitaires. Souvenez-vous, en septembre dernier, avait \u00e9t\u00e9 lanc\u00e9 une exp\u00e9rimentation sur les vid\u00e9os \u00e0 360\u00b0. Dor\u00e9navant adapt\u00e9e aux supports Android comme IOS,\u00a0 la\u00a0 technologie se met au service des annonceurs. S\u00e9lectionn\u00e9es pour le test, certaines grandes marques telles que Corona, Nescaf\u00e9, Samsung ou encore Walt Disney ne manquent pas de cr\u00e9ativit\u00e9 pour voir leurs vid\u00e9os sponsoris\u00e9es partag\u00e9es et bien-entendu lik\u00e9es.<\/p>\n

\n
\n

#GoodMorningWorld<\/a>Augmentez le volume, \u00e9chauffez vos doigts et vivez une exp\u00e9rience \u00e0 360\u00b0 pour bien d\u00e9marrer la journ\u00e9e. #GoodMorningWorld<\/p>\n

Post\u00e9 par NESCAF\u00c9<\/a> sur jeudi 12 novembre 2015<\/p><\/blockquote>\n<\/div>\n<\/div>\n

 <\/p>\n

Un nouveau format immersif s\u00e9duisant les utilisateurs et surtout les entreprises pour son accessibilit\u00e9, entre autres. Et pour cause, r\u00e9aliser une vid\u00e9o panoramique ne n\u00e9cessite qu\u2019un un peu de mat\u00e9riel ad\u00e9quat et quelques conseils \u00e0 retrouver en ligne sur le site d\u00e9di\u00e9 360 Video<\/a>. A la port\u00e9e technique des annonceurs, cette nouvelle plateforme adapt\u00e9e aux mobiles, offre une visibilit\u00e9 colossale aux sites et marques qui ne tarderont pas \u00e0 en tirer les b\u00e9n\u00e9fices.<\/p>\n

Moyen efficace de ramener les clients vers votre entreprise via internet plut\u00f4t que d\u2019aller les solliciter de mani\u00e8re intrusive, la vid\u00e9o fait aujourd’hui parti d’une strat\u00e9gie Inbound Marketing<\/a>, une technique actuelle \u00e0 laquelle vous pouvez d’ores et d\u00e9j\u00e0 vous former.<\/p>\n","protected":false},"excerpt":{"rendered":"

Disponibles via l\u2019application IOS de Facebook, les vid\u00e9os \u00e0 360\u00b0 d\u00e9barquent sur le fil d\u2019actualit\u00e9 de ses utilisateurs, emportant avec elles leur lot de publicit\u00e9s. Facebook devrait commencer \u00e0 publier de plus en plus de…<\/p>\n","protected":false},"author":5,"featured_media":4606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311,152],"tags":[23,65,59,67],"class_list":["post-4592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-social-media-1","category-social-media-1","tag-facebook","tag-facebook-ads","tag-video","tag-video-marketing"],"yoast_head":"\nFacebook Video Ads : la vid\u00e9o 360\u00b0 au service des annonceurs - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Disponibles via l\u2019application IOS de Facebook, les vid\u00e9os \u00e0 360\u00b0 d\u00e9barquent sur le fil d\u2019actualit\u00e9 de ses utilisateurs, emportant avec elles leur lot de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/social-media-1\/facebook-video-ads-la-video-360-au-service-des-annonceurs-2015-11-18\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Video Ads : la vid\u00e9o 360\u00b0 au service des annonceurs - 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