{"id":4508,"date":"2015-11-05T14:48:44","date_gmt":"2015-11-05T13:48:44","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4508"},"modified":"2016-08-18T15:20:01","modified_gmt":"2016-08-18T14:20:01","slug":"e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05","title":{"rendered":"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights"},"content":{"rendered":"

Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights<\/a>. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision simplifi\u00e9e, sur graphique, des diff\u00e9rentes tendances associ\u00e9es \u00e0 vos produits, \u00e0 une gamme en particulier ou \u00e0 une marque. En clair, il permet de savoir o\u00f9 se trouvent les utilisateurs qui vous cherchent, quand ils vous cherchent, et avec quoi, mais encore et surtout, d\u2019identifier les potentiels bestsellers d\u2019une gamme de produits.<\/p>\n

Disponible en libre acc\u00e8s, Shopping Insights Beta pr\u00e9sente d\u00e9j\u00e0 de nombreux avantages avec les donn\u00e9es des quelques 5000 produits les plus populaires de Google Shopping, r\u00e9f\u00e9renc\u00e9s depuis avril 2014.
\nIl offre \u00e0 ses usagers le recul n\u00e9cessaire pour ajuster les ench\u00e8res d\u2019un produit, tant au niveau des zones g\u00e9ographiques, que par saisonnalit\u00e9 ou par appareil.<\/p>\n

Une carte de chaleur indique tr\u00e8s simplement le niveau d\u2019int\u00e9r\u00eat du produit ou de la marque, dans diff\u00e9rentes zones, sur une p\u00e9riode donn\u00e9e.<\/p>\n

Une courbe mensuelle ou un graphique de temporalit\u00e9 des recherches sur une p\u00e9riode donn\u00e9e permettent \u00e9galement d\u2019analyser la saisonnalit\u00e9 de certaines gammes ou d\u2019une th\u00e9matique particuli\u00e8re\u00a0: ces rapports auront par exemple soulev\u00e9 le succ\u00e8s des costumes d\u00e9riv\u00e9s de Star Wars et des Minions pour cet Halloween 2015. Mais encore, les requ\u00eates tardives des enfants en peine d\u2019inspiration pour la F\u00eate des M\u00e8res (le 10 mai 2015 aux USA)\u00a0: l\u2019expression \u00ab\u00a0gifts for mom\u00a0\u00bb r\u00e9colte un nombre de recherches fulgurant au d\u00e9but du mois de mai. Une aubaine pour les annonceurs qui pourront alors se positionner avec pertinence sur ce type d’\u00e9v\u00e9nements, en r\u00e9pondant le plus pr\u00e9cis\u00e9ment possible aux attentes des utilisateurs.<\/p>\n

En accord avec l\u2019\u00e9volution prestigieuse des requ\u00eates sur mobile \u00e0 forte intention d’achat, le dispositif propose par ailleurs de visualiser simplement les performances enregistr\u00e9es par type d\u2019appareil. Les donn\u00e9es des ordinateurs et des tablettes sont en revanche combin\u00e9es.<\/p>\n

Enfin, l\u2019innovation la plus percutante du dispositif r\u00e9side en la possibilit\u00e9 de comparer les performances des diverses th\u00e9matiques r\u00e9f\u00e9renc\u00e9es sur Google Shopping. On y apprend que les fameuses Air Force 1 de Nike enregistrent un succ\u00e8s plus de 3 fois sup\u00e9rieur aux embl\u00e9matiques Stan Smith d\u2019Adidas, que les deux rivales se valent relativement \u00e0 Los Angeles mais que le mod\u00e8le de Nike (ci-dessous en bleu) est tr\u00e8s largement pr\u00e9f\u00e9r\u00e9 \u00e0 New-York.<\/p>\n

\"Shopping<\/p>\n

N\u00e9anmoins, on reproche au dispositif quelques petits d\u00e9fauts\u00a0: il est pour le moment impossible de t\u00e9l\u00e9charger les donn\u00e9es constat\u00e9es sur la carte de chaleur et sur les graphiques. Cela permettrait pourtant de g\u00e9n\u00e9rer des rapports pr\u00e9cis, utiles \u00e0 une analyse pointue et \u00e0 un ajustement des ench\u00e8res. Aussi, nos possibilit\u00e9s sont encore limit\u00e9es par le maigre inventaire des 5000 produits les plus populaires aux USA, l’outil ne sera donc pour l’instant d\u2019aucune utilit\u00e9 pour les produits de faible int\u00e9r\u00eat commercial.
\nEnfin, si Shopping Insights nous apprend les tendances les plus fortes du r\u00e9seau de recherche, il ne permet cependant pas de savoir ce que les utilisateurs ach\u00e8tent r\u00e9ellement, les annonceurs continueront donc \u00e0 se fier \u00e0 leurs propres analyses.<\/p>\n

Shopping Insights \u00e9tant malheureusement uniquement disponible en sa version beta aux USA, nous devrons nous armer de patience avant de pouvoir exploiter ses donn\u00e9es.<\/p>\n

En savoir plus sur le param\u00e9trage de Shopping Insights<\/a>.<\/p>\n

En attendant, faites certifier vos comp\u00e9tences sur Google AdWords d\u00e8s aujourd’hui par le biais de la formation Google AdWords Certification.<\/a>\u00a0 Vous serez ainsi reconnu en tant que professionnel de la publicit\u00e9 en ligne !<\/p>\n","protected":false},"excerpt":{"rendered":"

Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision simplifi\u00e9e, sur graphique, des diff\u00e9rentes tendances associ\u00e9es \u00e0 vos produits, \u00e0 une gamme en…<\/p>\n","protected":false},"author":4,"featured_media":4527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[286,288,287],"class_list":["post-4508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","tag-google-shopping","tag-nouveaute-sea","tag-shopping-insights"],"yoast_head":"\nE-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights - VISIPLUS academy\" \/>\n<meta property=\"og:description\" content=\"Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\" \/>\n<meta property=\"og:site_name\" content=\"Blog VISIPLUS academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-05T13:48:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-18T14:20:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/shopping-insights.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elise Luginbuhl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elise Luginbuhl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\"},\"author\":{\"name\":\"Elise Luginbuhl\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/b6fc25a7ec280637ac9e9ea91ba80395\"},\"headline\":\"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights\",\"datePublished\":\"2015-11-05T13:48:44+00:00\",\"dateModified\":\"2016-08-18T14:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\"},\"wordCount\":639,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/shopping-insights.jpg\",\"keywords\":[\"google shopping\",\"nouveaut\u00e9 sea\",\"shopping insights\"],\"articleSection\":[\"Google Adwords\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\",\"name\":\"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights - VISIPLUS academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/shopping-insights.jpg\",\"datePublished\":\"2015-11-05T13:48:44+00:00\",\"dateModified\":\"2016-08-18T14:20:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/b6fc25a7ec280637ac9e9ea91ba80395\"},\"description\":\"Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/shopping-insights.jpg\",\"contentUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/shopping-insights.jpg\",\"width\":600,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/search-marketing\\\/google-adwords-search-marketing\\\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/\",\"name\":\"Blog VISIPLUS academy\",\"description\":\"D\u00e9couvrez nos articles, conseils, guides\u2026 l\u2019essentiel pour vous informer sur les derni\u00e8res r\u00e9formes et actualit\u00e9s de la formation professionnelle.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/b6fc25a7ec280637ac9e9ea91ba80395\",\"name\":\"Elise Luginbuhl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/elise_360_3601.jpg\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/elise_360_3601.jpg\",\"contentUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/elise_360_3601.jpg\",\"caption\":\"Elise Luginbuhl\"},\"description\":\"Passionn\u00e9e par le marketing et le digital, Elise exerce de nombreuses missions en tant que r\u00e9dactrice web. Elle publie sur le blog de VISIPLUS les derni\u00e8res actualit\u00e9s qu\u2019elle d\u00e9niche sur le web marketing et la communication digitale.\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/author\\\/elise-luginbuhl\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights - VISIPLUS academy","description":"Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05","og_locale":"fr_FR","og_type":"article","og_title":"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights - VISIPLUS academy","og_description":"Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision","og_url":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05","og_site_name":"Blog VISIPLUS academy","article_published_time":"2015-11-05T13:48:44+00:00","article_modified_time":"2016-08-18T14:20:01+00:00","og_image":[{"width":600,"height":250,"url":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/shopping-insights.jpg","type":"image\/jpeg"}],"author":"Elise Luginbuhl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elise Luginbuhl","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#article","isPartOf":{"@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05"},"author":{"name":"Elise Luginbuhl","@id":"https:\/\/academy.visiplus.com\/blog\/#\/schema\/person\/b6fc25a7ec280637ac9e9ea91ba80395"},"headline":"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights","datePublished":"2015-11-05T13:48:44+00:00","dateModified":"2016-08-18T14:20:01+00:00","mainEntityOfPage":{"@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05"},"wordCount":639,"commentCount":0,"image":{"@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage"},"thumbnailUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/shopping-insights.jpg","keywords":["google shopping","nouveaut\u00e9 sea","shopping insights"],"articleSection":["Google Adwords"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#respond"]}]},{"@type":"WebPage","@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05","url":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05","name":"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights - VISIPLUS academy","isPartOf":{"@id":"https:\/\/academy.visiplus.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage"},"image":{"@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage"},"thumbnailUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/shopping-insights.jpg","datePublished":"2015-11-05T13:48:44+00:00","dateModified":"2016-08-18T14:20:01+00:00","author":{"@id":"https:\/\/academy.visiplus.com\/blog\/#\/schema\/person\/b6fc25a7ec280637ac9e9ea91ba80395"},"description":"Courant octobre, Google pr\u00e9sentait un nouvel outil en version beta\u00a0: Shopping Insights. Parfaitement pens\u00e9 pour le e-commerce, il fournit une vision","breadcrumb":{"@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#primaryimage","url":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/shopping-insights.jpg","contentUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/shopping-insights.jpg","width":600,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/e-commercants-evaluez-la-popularite-de-vos-produits-avec-google-shopping-insights-2015-11-05#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/academy.visiplus.com\/blog\/"},{"@type":"ListItem","position":2,"name":"E-Commer\u00e7ants : \u00e9valuez la popularit\u00e9 de vos produits avec Google Shopping Insights"}]},{"@type":"WebSite","@id":"https:\/\/academy.visiplus.com\/blog\/#website","url":"https:\/\/academy.visiplus.com\/blog\/","name":"Blog VISIPLUS academy","description":"D\u00e9couvrez nos articles, conseils, guides\u2026 l\u2019essentiel pour vous informer sur les derni\u00e8res r\u00e9formes et actualit\u00e9s de la formation professionnelle.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/academy.visiplus.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/academy.visiplus.com\/blog\/#\/schema\/person\/b6fc25a7ec280637ac9e9ea91ba80395","name":"Elise Luginbuhl","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/elise_360_3601.jpg","url":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/elise_360_3601.jpg","contentUrl":"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/11\/elise_360_3601.jpg","caption":"Elise Luginbuhl"},"description":"Passionn\u00e9e par le marketing et le digital, Elise exerce de nombreuses missions en tant que r\u00e9dactrice web. Elle publie sur le blog de VISIPLUS les derni\u00e8res actualit\u00e9s qu\u2019elle d\u00e9niche sur le web marketing et la communication digitale.","url":"https:\/\/academy.visiplus.com\/blog\/author\/elise-luginbuhl"}]}},"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=4508"}],"version-history":[{"count":13,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4508\/revisions"}],"predecessor-version":[{"id":7412,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4508\/revisions\/7412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/4527"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=4508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=4508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=4508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}