{"id":4359,"date":"2015-07-27T09:46:16","date_gmt":"2015-07-27T08:46:16","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4359"},"modified":"2016-08-24T10:58:11","modified_gmt":"2016-08-24T09:58:11","slug":"nouveau-remarketing-lists-for-search-ads-avec-google-analytics","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/analytics-2\/nouveau-remarketing-lists-for-search-ads-avec-google-analytics-2015-07-27","title":{"rendered":"Nouveau : Remarketing Lists For Search Ads avec Google Analytics"},"content":{"rendered":"<p>Google a enfin introduit les <a href=\"https:\/\/support.google.com\/analytics\/answer\/6212951?hl=fr\" target=\"_blank\">RLSA (Remarketing Lists For Search Ads) sur Google Analytics<\/a>.<\/p>\n<p>Il est d\u00e9sormais possible de construire et d&rsquo;utiliser des listes de remarketing d\u2019internautes qui ont visit\u00e9 votre site en utilisant un grand nombre de param\u00e8tres de comportement captur\u00e9s par le tag Google Analytics : temps pass\u00e9, abandon de panier, nombre de pages consult\u00e9es, etc.<\/p>\n<p>Gr\u00e2ce \u00e0 ces donn\u00e9es comportementales, vous pouvez constituer des audiences de remarketing personnalis\u00e9es et sophistiqu\u00e9es \u00e0 partir d\u2019une combinaison de crit\u00e8res, auxquelles vous diffuserez exclusivement vos annonces Adwords.<\/p>\n<p>Les RLSA sur <a href=\"https:\/\/academy.visiplus.com\/formation-google-analytics.php\" target=\"_blank\">Google Analytics <\/a>permettent aux annonceurs de personnaliser leurs publicit\u00e9s, exclure des audiences, viser un ensemble plus large de mots-cl\u00e9s, et de modifier les offres lors de l&rsquo;affichage des annonces aux visiteurs du site quand ils effectuent ensuite des recherchent sur Google \u00e0 partir du m\u00eame navigateur.<\/p>\n<p>Toutefois, petit b\u00e9mol : pour des raisons de confidentialit\u00e9, Google ne sera pas en mesure de permettre aux marques d&rsquo;utiliser dans leur listes de remarketing un certain nombre de les crit\u00e8res tels que l&rsquo;\u00e2ge, le sexe, les int\u00e9r\u00eats, la langue, l&#8217;emplacement, le syst\u00e8me d&rsquo;exploitation, le navigateur, ou enfin le terminal&#8230;<\/p>\n<p>Que vous soyez en province ou \u00e0 <a href=\"https:\/\/academy.visiplus.com\/formations-google-analytics-tag-manager.php\" target=\"_blank\">Paris, la formation Google Analytics<\/a> peut \u00e9ventuellement vous int\u00e9resser, renseignez-vous!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a enfin introduit les RLSA (Remarketing Lists For Search Ads) sur Google Analytics. Il est d\u00e9sormais possible de construire et d&rsquo;utiliser des listes de remarketing d\u2019internautes qui ont visit\u00e9 votre site en utilisant un&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[177,71,266],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-2","tag-google-analytics","tag-remarketing-2","tag-rlsa"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=4359"}],"version-history":[{"count":6,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4359\/revisions"}],"predecessor-version":[{"id":7588,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4359\/revisions\/7588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/4361"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=4359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=4359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}