Sur YouTube, un internaute dispose de 5 secondes pour d\u00e9cider de regarder (ou non) une vid\u00e9o.
\nUne fois ces cinq secondes \u00e9coul\u00e9es, le format TrueView permet aux marques de diffuser leurs publicit\u00e9s, le temps qu\u2019elle le souhaite.
\nLanc\u00e9 en 2010, ce format g\u00e9n\u00e9rerait la grande majorit\u00e9 du chiffre d\u2019affaires de YouTube.<\/p>\n
Une \u00e9tude de Think with Google<\/em> tente de r\u00e9ponde aux questions suivantes : quels types de vid\u00e9os sont les plus regard\u00e9s ? Pour quelles raisons\u202f? Quelles sont les caract\u00e9ristiques qui rendent les publicit\u00e9s plus vues et engageantes\u202f?<\/p>\n En t\u00eate des caract\u00e9ristiques gagnantes : l\u2019humour.\u00a0Deuxi\u00e8me caract\u00e9ristique cl\u00e9 : les c\u00e9l\u00e9brit\u00e9s.<\/p>\n Ainsi, les publicit\u00e9s alliant humour et c\u00e9l\u00e9brit\u00e9s ont plus de chances d\u2019\u00eatre visionn\u00e9es jusqu\u2019au bout. Elles ont \u00e9galement de meilleures performances en termes de notori\u00e9t\u00e9 et de souvenir de la marque.<\/p>\n Les films d\u2019animation suscitent \u00e9galement l\u2019int\u00e9r\u00eat des internautes.<\/p>\n A noter que quand une vid\u00e9o compte plus de 100\u202f000 \u00ab j\u2019aime \u00bb, la publicit\u00e9 qui la pr\u00e9c\u00e8de a plus de chance d\u2019\u00eatre regard\u00e9e jusqu\u2019au bout. En dessous de 25.000 \u00ab\u00a0like\u00a0\u00bb, l’annonce a plus de chances d’\u00eatre ignor\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":" Sur YouTube, un internaute dispose de 5 secondes pour d\u00e9cider de regarder (ou non) une vid\u00e9o. Une fois ces cinq secondes \u00e9coul\u00e9es, le format TrueView permet aux marques de diffuser leurs publicit\u00e9s, le temps qu\u2019elle…<\/p>\n","protected":false},"author":2,"featured_media":4342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[304,161],"tags":[258,60],"class_list":["post-4339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","category-web-et-e-business","tag-trueview","tag-youtube"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=4339"}],"version-history":[{"count":9,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4339\/revisions"}],"predecessor-version":[{"id":4349,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4339\/revisions\/4349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/4342"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=4339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=4339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=4339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}