{"id":4210,"date":"2015-04-30T15:52:14","date_gmt":"2015-04-30T14:52:14","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4210"},"modified":"2016-08-18T10:49:47","modified_gmt":"2016-08-18T09:49:47","slug":"moteurs-de-recherche-27-des-recherches-sont-effectues-sous-forme-de-question","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/moteurs-de-recherche-27-des-recherches-sont-effectues-sous-forme-de-question-2015-04-30","title":{"rendered":"Web : 27% des recherches sont effectu\u00e9es sous forme de questions"},"content":{"rendered":"<p>Blue Nile Research vient de publier une \u00e9tude qui analyse la mani\u00e8re dont les internautes effectuent leurs recherches sur le web.<\/p>\n<p>Dans 27 % des cas, le format questions est utilis\u00e9, incluant les termes \u00ab comment \u00bb (38 %), \u00ab pourquoi \u00bb (24 %), \u00ab o\u00f9 \u00bb (15 %), \u00ab quoi \u00bb (12 %) et \u00ab qui \u00bb par opposition \u00e0 un format affirmatif.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4216\" alt=\"bluenile-searches-question-format-800x424\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/04\/bluenile-searches-question-format-800x424.png\" width=\"800\" height=\"424\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/04\/bluenile-searches-question-format-800x424.png 800w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/04\/bluenile-searches-question-format-800x424-300x159.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Cette \u00e9tude examine \u00e9galement la longueur des requ\u00eates de recherche. C\u2019est du 50\/50 entre des requ\u00eates courtes (2 ou 3 mots) et des requ\u00eates longues (4 mots ou plus).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4217\" alt=\"bluenile-searches-frag-800x442\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/04\/bluenile-searches-frag-800x442.png\" width=\"800\" height=\"442\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/04\/bluenile-searches-frag-800x442.png 800w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2015\/04\/bluenile-searches-frag-800x442-300x165.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>R\u00e9alis\u00e9es \u00e0 partir des moteurs de recherche et sous forme de question dans 1\/3 des cas, les recherches et par cons\u00e9quent les termes ou mots cl\u00e9s qui lui sont affili\u00e9s sont, vous l&rsquo;aurez compris, a soigner. <a href=\"https:\/\/academy.visiplus.com\/formation-referencement.php\" target=\"_blank\">La formation au r\u00e9f\u00e9rencement naturel<\/a> vous permettra alors de mieux appr\u00e9hender les multiples options d\u2019un r\u00e9f\u00e9rencement r\u00e9ussi sur les\u00a0moteurs de recherche\u00a0tels que Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blue Nile Research vient de publier une \u00e9tude qui analyse la mani\u00e8re dont les internautes effectuent leurs recherches sur le web. Dans 27 % des cas, le format questions est utilis\u00e9, incluant les termes \u00ab&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[32],"class_list":["post-4210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-et-e-business","tag-moteur-de-recherche-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=4210"}],"version-history":[{"count":11,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4210\/revisions"}],"predecessor-version":[{"id":7344,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4210\/revisions\/7344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/4213"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=4210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=4210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=4210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}