{"id":4168,"date":"2015-04-10T13:34:41","date_gmt":"2015-04-10T12:34:41","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=4168"},"modified":"2016-08-17T09:35:27","modified_gmt":"2016-08-17T08:35:27","slug":"publicite-mobile-plus-de-50-des-depenses-publicitaires-en-ligne-en-2016","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/publicite-mobile-plus-de-50-des-depenses-publicitaires-en-ligne-en-2016-2015-04-10","title":{"rendered":"Publicit\u00e9 mobile : plus de 50% des d\u00e9penses publicitaires en ligne en 2016"},"content":{"rendered":"<p>Selon une \u00e9tude d\u2019eMarketer, la publicit\u00e9 sur mobile devrait peser dans les 100 milliards de dollars d\u00e8s l\u2019ann\u00e9e prochaine.<\/p>\n<p>Ainsi pour la premi\u00e8re fois en 2016, la publicit\u00e9 sur mobile comptera pour plus de la moiti\u00e9 des d\u00e9penses publicitaires en ligne dans leur ensemble.<\/p>\n<p>L\u2019engouement des annonceurs pour les supports mobiles se confirme donc, notamment pour s\u2019adapter aux nouveaux usages et comportements des consommateurs.<\/p>\n<p>Selon cette m\u00eame \u00e9tude, cette part devrait cro\u00eetre pour atteindre 70,1% en 2019, avec plus de 195 milliards de dollars, pouss\u00e9e par les deux pays leaders, les Etats-Unis et la Chine.<\/p>\n<p>Il est donc plus que jamais tant de passer \u00e0 l&rsquo;action en apprenant \u00e0 optimiser votre strat\u00e9gie digitale display par le biais de la<a href=\"https:\/\/academy.visiplus.com\/formation-rtb-programmatique.php\" target=\"_blank\"> formation RTB et display programmatique. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon une \u00e9tude d\u2019eMarketer, la publicit\u00e9 sur mobile devrait peser dans les 100 milliards de dollars d\u00e8s l\u2019ann\u00e9e prochaine. Ainsi pour la premi\u00e8re fois en 2016, la publicit\u00e9 sur mobile comptera pour plus de la&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,149],"tags":[115,79],"class_list":["post-4168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","category-mobile-web","tag-publicite-en-ligne-2","tag-publicite-mobile-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=4168"}],"version-history":[{"count":6,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4168\/revisions"}],"predecessor-version":[{"id":7159,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/4168\/revisions\/7159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/4170"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=4168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=4168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=4168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}