{"id":3946,"date":"2015-01-13T15:32:16","date_gmt":"2015-01-13T14:32:16","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=3946"},"modified":"2016-08-18T13:12:26","modified_gmt":"2016-08-18T12:12:26","slug":"64-des-pme-gerent-leurs-campagnes-webmarketing-en-interne","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/64-des-pme-gerent-leurs-campagnes-webmarketing-en-interne-2015-01-13","title":{"rendered":"64% des PME g\u00e8rent leurs campagnes webmarketing en interne"},"content":{"rendered":"<p>BrightLocal a men\u00e9 en octobre-novembre 2014 son \u00e9tude annuelle sur le Marketing Internet au sein des PME, situ\u00e9es pour 95% d\u2019entre elles aux \u00c9tats-Unis.<\/p>\n<p>En voil\u00e0 les principaux enseignements :<\/p>\n<ul>\n<li>37% des PME pr\u00e9voient d\u2019augmenter leurs d\u00e9penses en webmarketing en 2015 ;<\/li>\n<li>75% affirment que le marketing sur Internet est \u201cefficace\u201d ou \u00ab tr\u00e8s efficace \u00bb pour l\u2019acquisition clients ;<\/li>\n<li>70% d\u00e9pensent moins de 500 dollars\/mois en webmarketing ;<\/li>\n<li>50% consacrent moins de 30% de leur budget marketing pour les canaux en ligne ;<\/li>\n<li>64% des PME\u00a0g\u00e8rent leur strat\u00e9gie webmarketing en interne.<\/li>\n<\/ul>\n<p>Cette derni\u00e8re statistique permet de rebondir sur la n\u00e9cessit\u00e9 de la formation pour les collaborateurs et dirigeants des entreprises qui souhaitent internaliser leur strat\u00e9gie webmarketing.<\/p>\n<p>En effet, g\u00e9rer des <a href=\"https:\/\/academy.visiplus.com\/formation-reussir-ses-campagnes-de-publicite.php\" target=\"_blank\">campagnes e-marketing<\/a> ne s&rsquo;improvise pas !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BrightLocal a men\u00e9 en octobre-novembre 2014 son \u00e9tude annuelle sur le Marketing Internet au sein des PME, situ\u00e9es pour 95% d\u2019entre elles aux \u00c9tats-Unis. En voil\u00e0 les principaux enseignements : 37% des PME pr\u00e9voient d\u2019augmenter&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[243,244],"class_list":["post-3946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-et-e-business","tag-pme","tag-webmarketing-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/3946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=3946"}],"version-history":[{"count":8,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/3946\/revisions"}],"predecessor-version":[{"id":7364,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/3946\/revisions\/7364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/3948"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=3946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=3946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=3946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}