{"id":3914,"date":"2014-12-08T17:50:37","date_gmt":"2014-12-08T16:50:37","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=3914"},"modified":"2016-08-17T09:36:28","modified_gmt":"2016-08-17T08:36:28","slug":"la-recherche-sur-mobile-depassera-celle-sur-pc-en-2015","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/la-recherche-sur-mobile-depassera-celle-sur-pc-en-2015-2014-12-08","title":{"rendered":"La recherche sur mobile d\u00e9passera celle sur PC en 2015"},"content":{"rendered":"<p>Une \u00e9tude r\u00e9alis\u00e9e par eMarketer r\u00e9v\u00e8le que les d\u00e9penses en r\u00e9f\u00e9rencement naturel et payant sur smartphones et tablettes d\u00e9passeront celles r\u00e9alis\u00e9es sur PC en 2015.<\/p>\n<p>A partir de 2015, les marketeurs am\u00e9ricains d\u00e9penseront davantage d\u2019argent dans la recherche mobile (SEA et <a href=\"https:\/\/academy.visiplus.com\/definitions\/seo.php\" target=\"_blank\">SEO<\/a>) que dans la recherche effectu\u00e9e sur les ordinateurs de bureau.<\/p>\n<p>En 2013, eMarketer indiquait que moins d\u2019un quart de ces d\u00e9penses se portait sur la recherche mobile, ce taux atteindrait 50,1% en 2015 et 76,7% d\u2019ici 2018 !<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3916\" title=\"emarketer-mobile-search-ad-spending\" alt=\"emarketer-mobile-search-ad-spending\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/12\/emarketer-mobile-search-ad-spending.gif\" width=\"324\" height=\"317\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9alis\u00e9e par eMarketer r\u00e9v\u00e8le que les d\u00e9penses en r\u00e9f\u00e9rencement naturel et payant sur smartphones et tablettes d\u00e9passeront celles r\u00e9alis\u00e9es sur PC en 2015. A partir de 2015, les marketeurs am\u00e9ricains d\u00e9penseront davantage d\u2019argent&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[47,240,102],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-web","tag-google-adwords","tag-recherche-mobile","tag-referencement-naturel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La recherche sur mobile d\u00e9passera celle sur PC en 2015 - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude r\u00e9alis\u00e9e par eMarketer r\u00e9v\u00e8le que les d\u00e9penses en r\u00e9f\u00e9rencement naturel et payant sur smartphones et tablettes d\u00e9passeront celles r\u00e9alis\u00e9es sur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/mobile-web\/la-recherche-sur-mobile-depassera-celle-sur-pc-en-2015-2014-12-08\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La recherche sur mobile d\u00e9passera celle sur PC en 2015 - 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