{"id":358,"date":"2013-07-16T10:21:25","date_gmt":"2013-07-16T09:21:25","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=358"},"modified":"2014-01-30T16:42:08","modified_gmt":"2014-01-30T15:42:08","slug":"campagnes-universelles-google-adwords-plus-que-7-jours-avant-la-mise-a-jour-automatique-etes-vous-pret","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/campagnes-universelles-google-adwords-plus-que-7-jours-avant-la-mise-a-jour-automatique-etes-vous-pret-2013-07-16","title":{"rendered":"Campagnes universelles Google AdWords : plus que 6 jours avant la mise \u00e0 jour automatique, \u00eates-vous pr\u00eat ?"},"content":{"rendered":"<p><strong style=\"line-height: 1.5em;\">En f\u00e9vrier, Google annon\u00e7ait de nouvelles fonctionnalit\u00e9s dans l\u2019interface AdWords, baptis\u00e9es \u00ab campagnes universelles \u00bb. La mise \u00e0 jour automatique de toutes les campagnes se fera le 22 juillet.<\/strong><\/p>\n<p>N\u2019attendez pas plus longtemps, convertissez vos campagnes d\u00e8s aujourd\u2019hui, optimisez vos performances et ayez une longueur d\u2019avance sur vos concurrents !<\/p>\n<p>Le blog officiel Google AdWords avance 5 bonnes raisons de proc\u00e9der \u00e0 la mise \u00e0 jour d\u00e8s maintenant :<\/p>\n<ul>\n<li><strong>B\u00e9n\u00e9ficier des opportunit\u00e9s locales<\/strong> : proc\u00e9dez \u00e0 l\u2019ajustement des ench\u00e8res en fonction de la zone g\u00e9ographique et d\u00e9couvrez de nouvelles sources de revenus \u00e0 exploiter.<\/li>\n<li><strong>Exploiter toute la puissance des appareils mobiles<\/strong> : en d\u00e9finissant un ajustement des ench\u00e8res pour les mobiles, optimisez votre taux de clics et vos conversions sur les mobiles.<\/li>\n<li><strong>Attirer davantage de prospects via les appels<\/strong> : utilisez les extensions d&rsquo;appel afin d&rsquo;attirer les prospects les plus int\u00e9ressants et comptabilisez les appels comme des conversions<\/li>\n<li><strong>\u00c9largir l&rsquo;audience sur le R\u00e9seau Display de Google gr\u00e2ce \u00e0 des ench\u00e8res attrayantes<\/strong> : augmentez le taux d&rsquo;impressions d&rsquo;une audience particuli\u00e8re \u00e0 l&rsquo;aide de l&rsquo;affichage personnalis\u00e9 sur le R\u00e9seau Display avec des crit\u00e8res relatifs \u00e0 la d\u00e9mographie ou aux centres d&rsquo;int\u00e9r\u00eat.<\/li>\n<li><strong>R\u00e9duire le temps de gestion des campagnes<\/strong> : les fonctionalit\u00e9s des campagnes universelles vous permettent d\u2019optimiser votre temps de travail et d&rsquo;obtenir plus rapidement des r\u00e9sultats.<\/li>\n<\/ul>\n<p>Si les campagnes universelles pr\u00e9sentent des b\u00e9n\u00e9fices certains, il n\u2019en demeure pas moins que l\u2019interface AdWords devient de plus en plus pointu et complexe.<\/p>\n<p>De plus, les modifications n\u00e9cessaires pour la mise \u00e0 jour prennent du temps\u2026Selon Shahira Motani de <a href=\"http:\/\/www.netelixir.com\/\">NetElixir<\/a>, beaucoup d\u2019annonceurs pourraient y passer 18 \u00e0 20 heures par compte.<\/p>\n<p>Aujourd\u2019hui, les avis diff\u00e8rent sur l\u2019impact qu\u2019auront ces campagnes universelles sur les performances du Search mais tous s\u2019accordent sur l\u2019importance d\u2019une migration r\u00e9ussie pour assurer un succ\u00e8s sur le long terme.<\/p>\n<p>Alors ne perdez plus de temps, mettez \u00e0 jour vos campagnes et assurez-vous de suivre vos r\u00e9sultats de pr\u00e8s consciencieusement\u2026ou bien faites-vous \u00e9pauler par un professionnel de confiance !<\/p>\n<p>Source : <a href=\"http:\/\/adwords-fr.blogspot.fr\/2013\/07\/prenez-une-longueur-davance-avec-les.html\">http:\/\/adwords-fr.blogspot.fr\/2013\/07\/prenez-une-longueur-davance-avec-les.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En f\u00e9vrier, Google annon\u00e7ait de nouvelles fonctionnalit\u00e9s dans l\u2019interface AdWords, baptis\u00e9es \u00ab campagnes universelles \u00bb. La mise \u00e0 jour automatique de toutes les campagnes se fera le 22 juillet. N\u2019attendez pas plus longtemps, convertissez vos&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,13],"tags":[46,47,1650],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-search-marketing","tag-campagnes-universelles","tag-google-adwords","tag-google-adwords-search-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagnes universelles Google AdWords : plus que 6 jours avant la mise \u00e0 jour automatique, \u00eates-vous pr\u00eat ? - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"En f\u00e9vrier, Google annon\u00e7ait de nouvelles fonctionnalit\u00e9s dans l\u2019interface AdWords, baptis\u00e9es \u00ab campagnes universelles \u00bb. 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