{"id":329,"date":"2013-07-11T13:29:08","date_gmt":"2013-07-11T12:29:08","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=329"},"modified":"2016-08-17T11:29:28","modified_gmt":"2016-08-17T10:29:28","slug":"les-7-regles-dor-pour-une-page-datterrissage-convertissante","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/analytics-2\/les-7-regles-dor-pour-une-page-datterrissage-convertissante-2013-07-11","title":{"rendered":"Les 7 r\u00e8gles d\u2019or pour une page d&rsquo;atterrissage convertissante"},"content":{"rendered":"<p><strong style=\"line-height: 1.5em;\">Cr\u00e9er et optimiser des pages d\u2019atterrissage performantes, qui garantissent un taux de conversion\u00a0 respectable, n\u2019est pas chose ais\u00e9e.<\/strong><\/p>\n<p>Comment inciter les internautes \u00e0 remplir vos objectifs de conversion ?<\/p>\n<p>Des \u00e9l\u00e9ments de design et des ressorts psychologiques sont \u00e0 mettre en \u0153uvre sur votre site web\u00a0 pour conduire l\u2019internaute \u00e0 r\u00e9aliser l\u2019action que vous souhaitez qu\u2019il ex\u00e9cute.<\/p>\n<p>La soci\u00e9t\u00e9 <a href=\"http:\/\/blog.hubspot.com\/\">Hubspot<\/a> met en avant 7 r\u00e8gles d\u2019or pour une landing page convertissante :<\/p>\n<ul>\n<li>L\u2019effet tunnel : capter l&rsquo;attention des internautes en pla\u00e7ant vos boutons d&rsquo;appel \u00e0 l&rsquo;action au bout d&rsquo;un tunnel visuel<\/li>\n<li>Les couleurs et contrastes : faire ressortir vos boutons d\u2019appels \u00e0 l\u2019action, de mani\u00e8re \u00e0 ce qu\u2019ils contrastent avec le fond de votre site<\/li>\n<li>Les signaux directionnels : fl\u00e8ches, triangles, ronds etc.<\/li>\n<li>Les espaces blancs : instaurer des espaces vides autour des zones que vous jugez importantes<\/li>\n<li>Notion d\u2019urgence et de raret\u00e9 : \u00ab\u00a0achetez avant le xxx\u00a0\u00bb, \u00ab\u00a0plus que xxx minutes pour acheter votre billet\u00a0\u00bb, \u00ab\u00a0plus que 3 si\u00e8ges disponibles\u00a0\u00bb<\/li>\n<li>\u00ab\u00a0Essayer avant d\u2019acheter\u00a0\u00bb : par exemple, Amazon permet de lire les premi\u00e8res pages d\u2019un livre avant de l\u2019acheter\u2026<\/li>\n<li>Les preuves sociales : nombre de partages sociaux, t\u00e9moignages clients, nombres d\u2019inscrits etc\u2026<\/li>\n<\/ul>\n<p>V\u00e9rifiez d\u00e8s \u00e0 pr\u00e9sent vos <a href=\"https:\/\/academy.visiplus.com\/definitions\/page-atterrissage.php\" target=\"_blank\">landing page<\/a> !<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/blog.hubspot.com\/principles-of-conversion-centered-landing-page-design\">http:\/\/blog.hubspot.com\/principles-of-conversion-centered-landing-page-design<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er et optimiser des pages d\u2019atterrissage performantes, qui garantissent un taux de conversion\u00a0 respectable, n\u2019est pas chose ais\u00e9e. Comment inciter les internautes \u00e0 remplir vos objectifs de conversion ? Des \u00e9l\u00e9ments de design et des&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,264],"tags":[41,42,43,44],"class_list":["post-329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-conversion-ux","category-analytics-2","tag-conversion-2","tag-landing-page-2","tag-page-datterrissage","tag-taux-de-conversion"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":7207,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/329\/revisions\/7207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1940"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}