{"id":2936,"date":"2014-05-21T10:36:39","date_gmt":"2014-05-21T09:36:39","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2936"},"modified":"2014-06-20T13:54:00","modified_gmt":"2014-06-20T12:54:00","slug":"les-revenus-de-la-publicite-sur-les-reseaux-sociaux-devraient-atteindre-15-milliards-de-dollars-aux-etats-unis-dici-5-ans","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/les-revenus-de-la-publicite-sur-les-reseaux-sociaux-devraient-atteindre-15-milliards-de-dollars-aux-etats-unis-dici-5-ans-2014-05-21","title":{"rendered":"Les revenus de la publicit\u00e9 sur les r\u00e9seaux sociaux devraient atteindre 15 milliards de dollars aux Etats-Unis d\u2019ici 5 ans"},"content":{"rendered":"

Boost\u00e9s par la croissance de la publicit\u00e9 mobile et de la publicit\u00e9 native, les revenus de la publicit\u00e9 sur les r\u00e9seaux sociaux aux Etats-Unis devraient passer de 5,1 milliards de dollars en 2013 \u00e0 15 milliards de dollars \u00a0en 2018.<\/p>\n

Dans son dernier rapport U.S. Social Local Media Forecast (2013-2018), BIA\/Kelsey pr\u00e9voit que ces revenus devraient atteindre \u00a08,4 milliards de dollars en 2014, repr\u00e9sentant la plus grosse augmentation sur les 5 ann\u00e9es \u00e9tudi\u00e9es.<\/p>\n

Durant cette p\u00e9riode, la publicit\u00e9 native sur les m\u00e9dias sociaux va augmenter plus rapidement que la publicit\u00e9 display. En 2015, elle la d\u00e9passera pour la premi\u00e8re fois.<\/p>\n

Lanc\u00e9e \u00e0 l\u2019origine par les publicit\u00e9s dans le Flux d\u2019actualit\u00e9 de Facebook et les Tweets sponsoris\u00e9s de Twitter, la publicit\u00e9 sociale native am\u00e9ricaine passera de 1,8 milliards de dollars en 2013 \u00e0 9,4 milliards de dollars en 2018. En comparaison, les revenus de la publicit\u00e9 sociale display conna\u00eetront une croissance plus modeste, passant de 3,3 milliards de dollars en 2013 \u00e0 5,6 milliards de dollars en 2018.<\/p>\n

\"US<\/p>\n

L\u2019\u00e9tude des deux supports suivants, ordinateur de bureau et mobile, r\u00e9v\u00e8le que, les revenus de la publicit\u00e9 sociale mobile aux US atteindront 7,6 milliards de dollars d\u2019ici 2018, d\u00e9passant\u00a0<\/span>pour la premi\u00e8re fois<\/span>\u00a0ceux de la publicit\u00e9 sociale sur ordinateur.<\/span><\/p>\n

\"US<\/p>\n

Source :\u00a0BIA\/Kelsey<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Boost\u00e9s par la croissance de la publicit\u00e9 mobile et de la publicit\u00e9 native, les revenus de la publicit\u00e9 sur les r\u00e9seaux sociaux aux Etats-Unis devraient passer de 5,1 milliards de dollars en 2013 \u00e0 15…<\/p>\n","protected":false},"author":2,"featured_media":2939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[187,186],"class_list":["post-2936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-et-e-business","tag-publicite-native","tag-publicite-sociale"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":11,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2936\/revisions"}],"predecessor-version":[{"id":2955,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2936\/revisions\/2955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2939"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=2936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=2936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}