{"id":2925,"date":"2014-05-19T09:42:22","date_gmt":"2014-05-19T08:42:22","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2925"},"modified":"2016-08-17T10:47:20","modified_gmt":"2016-08-17T09:47:20","slug":"seuls-1-des-marketeurs-envoient-systematiquement-des-emailings-responsive-design","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/emailing\/seuls-1-des-marketeurs-envoient-systematiquement-des-emailings-responsive-design-2014-05-19","title":{"rendered":"Seulement 1% des marketeurs envoient syst\u00e9matiquement des emails responsive design"},"content":{"rendered":"<p>Pour rappel, le Responsive Design d\u00e9signe une technique de d\u00e9veloppement de l\u2019e-mail qui permet d\u2019adapter la pr\u00e9sentation du message pour maximiser son impact, en fonction du support utilis\u00e9 par le destinataire au moment de la lecture (ordinateur, tablette, smartphone).<\/p>\n<p>Aujourd\u2019hui, plus de la moiti\u00e9 des emails sont ouverts \u00e0 partir d\u2019un support mobile. Et selon le Livre Blanc de Yes mail \u00ab The Responsive Design Effect \u00bb, la \u00ab lecture hybride \u00bb des emails est sur le d\u00e9clin, ramenant \u00e0 7,5% la proportion des consommateurs qui ouvrent leurs emails \u00e0 la fois sur mobile et sur ordinateur de bureau au premier trimestre 2014 (contre 30% au dernier trimestre 2013 !)<\/p>\n<p>Yesmail a \u00e9tudi\u00e9 5 milliards d\u2019emails sur le premier trimestre 2014 :<\/p>\n<ul>\n<li>31% des entreprises ne mettent pas du tout en \u0153uvre de conception responsive design pour les emails qu\u2019elles envoient ;<\/li>\n<li>24% utilisent le responsive design pour plus de la moiti\u00e9 de leurs emails envoy\u00e9s ;<\/li>\n<li>44% utilisent le responsive design pour moins de la moiti\u00e9 de leurs emails ;<\/li>\n<li>Seulement 1% utilise une conception responsive design pour tous les e-mails qu&rsquo;elles d\u00e9ploient.<\/li>\n<\/ul>\n<p>Pourtant, les emailings responsive obtiennent de biens meilleurs r\u00e9sultats !<br \/>\nEn effet, selon Yesmail, sur tous les emails ouverts \u00e0 partir d\u2019 un terminal mobile, 11,9% des emails responsive sont cliqu\u00e9s (contre 9,8% pour les emails non responsive).<\/p>\n<p>Si le responsive design impose des contraintes techniques lourdes, la <a href=\"https:\/\/academy.visiplus.com\/formation-responsive-web-design.php\" target=\"_blank\">formation Responsive Web Design<\/a> permet d&rsquo;appr\u00e9hender ses enjeux en termes de techniques et de design. Voil\u00e0 qui pourrait vous int\u00e9resser !<\/p>\n<p>Source : Yesmail<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour rappel, le Responsive Design d\u00e9signe une technique de d\u00e9veloppement de l\u2019e-mail qui permet d\u2019adapter la pr\u00e9sentation du message pour maximiser son impact, en fonction du support utilis\u00e9 par le destinataire au moment de la&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[51,185],"class_list":["post-2925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-emailing-2","tag-responsive-web-design"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=2925"}],"version-history":[{"count":11,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2925\/revisions"}],"predecessor-version":[{"id":7187,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2925\/revisions\/7187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2927"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=2925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=2925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=2925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}