{"id":2900,"date":"2014-05-09T13:43:23","date_gmt":"2014-05-09T12:43:23","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2900"},"modified":"2015-11-26T14:28:01","modified_gmt":"2015-11-26T13:28:01","slug":"le-digital-influencera-50-des-ventes-en-magasin-dici-la-fin-de-lannee","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/le-digital-influencera-50-des-ventes-en-magasin-dici-la-fin-de-lannee-2014-05-09","title":{"rendered":"Le digital influencera 50% des ventes en magasin d’ici la fin de l’ann\u00e9e"},"content":{"rendered":"

D\u2019apr\u00e8s le rapport du cabinet Deloitte \u00ab The New Digital Divide \u00bb, l’impact des outils et leviers digitaux (ordinateurs de bureau, ordinateurs portables, tablettes et smartphones) sur le comportement d\u2019achat en magasin augmente beaucoup plus rapidement que pr\u00e9vu !<\/p>\n

Ce rapport montre que les technologies num\u00e9riques influencent aujourd\u2019hui 36% des ventes du commerce de d\u00e9tail\u2026d\u2019ici la fin 2014, ce sera 50% !<\/p>\n

Autre enseignement de l\u2019\u00e9tude :\u00a084% des visiteurs en magasin utiliseraient leurs terminaux mobiles avant et pendant leur visite. Ces derniers\u00a0pr\u00e9senteraient d’ailleurs un\u00a0taux de conversion sup\u00e9rieur de 40% aux visiteurs \u00ab non connect\u00e9s \u00bb.
\n<\/a><\/p>\n

Enfin, \u00a075% seraient influenc\u00e9s en termes de comportements d\u2019achat et de fid\u00e9lit\u00e9 par les informations produit pr\u00e9sentes sur les r\u00e9seaux sociaux.<\/p>\n

Compte-tenu de cette acc\u00e9l\u00e9ration, le commerce de d\u00e9tail doit radicalement changer sa fa\u00e7on de penser, mesurer et investir ses efforts digitaux, de mani\u00e8re \u00e0 r\u00e9pondre efficacement aux nouveaux besoins et habitudes de consommation de ses clients.<\/p>\n

Source : Deloitte<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u2019apr\u00e8s le rapport du cabinet Deloitte \u00ab The New Digital Divide \u00bb, l’impact des outils et leviers digitaux (ordinateurs de bureau, ordinateurs portables, tablettes et smartphones) sur le comportement d\u2019achat en magasin augmente beaucoup plus…<\/p>\n","protected":false},"author":2,"featured_media":2903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,161],"tags":[],"class_list":["post-2900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-web-et-e-business","category-web-et-e-business"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=2900"}],"version-history":[{"count":4,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":2952,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2900\/revisions\/2952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2903"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}