{"id":2865,"date":"2014-04-25T09:15:09","date_gmt":"2014-04-25T08:15:09","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2865"},"modified":"2014-05-27T09:36:11","modified_gmt":"2014-05-27T08:36:11","slug":"facebook-sur-le-point-de-lancer-sa-regie-publicitaire-mobile","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/facebook-sur-le-point-de-lancer-sa-regie-publicitaire-mobile-2014-04-25","title":{"rendered":"Facebook sur le point de lancer sa r\u00e9gie publicitaire mobile ?"},"content":{"rendered":"<p>Facebook est sur le point de lancer son r\u00e9seau publicitaire mobile.<\/p>\n<p>A en croire le site Recode, Mark Zuckerberg pourrait l\u2019annoncer officiellement lors de la prochaine conf\u00e9rence F8 qui se tiendra le 30 avril prochain \u00e0 San Francisco.<\/p>\n<p>Ce r\u00e9seau permettra bient\u00f4t aux annonceurs d&rsquo;afficher leurs publicit\u00e9s aupr\u00e8s des utilisateurs de Facebook, plus seulement sur le r\u00e9seau social, mais aussi sur des applications tierces, en se basant sur leurs donn\u00e9es de ciblage.<\/p>\n<p>Au dernier trimestre 2013, la publicit\u00e9 mobile a g\u00e9n\u00e9r\u00e9 1,24 milliard de dollars de revenus pour Facebook (soit pr\u00e8s de la moiti\u00e9 de ses revenus publicitaires).<\/p>\n<p>Le r\u00e9seau social pourrait ainsi devenir un acteur important de ce march\u00e9, notamment en raison du nombre de donn\u00e9es qu\u2019il d\u00e9tient sur plus d\u2019un milliard d\u2019utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook est sur le point de lancer son r\u00e9seau publicitaire mobile. A en croire le site Recode, Mark Zuckerberg pourrait l\u2019annoncer officiellement lors de la prochaine conf\u00e9rence F8 qui se tiendra le 30 avril prochain&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[23,79],"class_list":["post-2865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-facebook","tag-publicite-mobile-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook sur le point de lancer sa r\u00e9gie publicitaire mobile ? - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Facebook est sur le point de lancer son r\u00e9seau publicitaire mobile. 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