{"id":2836,"date":"2014-04-23T10:51:25","date_gmt":"2014-04-23T09:51:25","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2836"},"modified":"2014-04-24T09:46:06","modified_gmt":"2014-04-24T08:46:06","slug":"les-societes-francaises-a-la-traine-sur-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/les-societes-francaises-a-la-traine-sur-les-medias-sociaux-2014-04-23","title":{"rendered":"Les soci\u00e9t\u00e9s fran\u00e7aises \u00e0 la tra\u00eene sur les m\u00e9dias sociaux"},"content":{"rendered":"

Selon une enqu\u00eate de l’Insee, les entreprises fran\u00e7aises sont \u00e0 la tra\u00eene sur les m\u00e9dias sociaux : seulement 20 % d\u2019entre elles utilisent des outils de partage comme Facebook, Twitter, Youtube ou Slideshare. Bien en de\u00e7\u00e0 de la moyenne europ\u00e9enne.<\/strong><\/p>\n

\u00ab Quel que soit le m\u00e9dia social, les soci\u00e9t\u00e9s implant\u00e9es en France sont parmi les moins utilisatrices au sein de l\u2019Union europ\u00e9enne \u00e0 28 pays (UE28) \u00bb<\/em> pr\u00e9cise une enqu\u00eate de l\u2019Insee sur les TIC en 2013.<\/p>\n

En 2013, parmi les soci\u00e9t\u00e9s d\u2019au moins 10 personnes implant\u00e9es en France, deux sur dix disposent d\u2019un compte ou d\u2019un profil sur un m\u00e9dia social, le plus souvent un r\u00e9seau social, contre trois sur dix au niveau europ\u00e9en.<\/p>\n

Sans surprise, l\u2019usage d\u2019un m\u00e9dia social augmente avec la taille de l’entreprise : il est deux fois plus fr\u00e9quent qu’en moyenne au sein des soci\u00e9t\u00e9s d’au moins 250 personnes (43 %).<\/p>\n

Concernant les secteurs d\u2019activit\u00e9, ce sont les soci\u00e9t\u00e9s du secteur de l’information, de la communication et de la r\u00e9paration d’ordinateurs qui sont les plus nombreuses \u00e0 utiliser les m\u00e9dias sociaux (60 % utilisent au moins un m\u00e9dia), \u00ab\u00a0\u00e9tant tourn\u00e9es naturellement vers les technologies proches de leur c\u0153ur de m\u00e9tier \u00ab\u00a0, explique l’Institut.<\/p>\n

L\u2019objectif le plus fr\u00e9quemment cit\u00e9 pour justifier l\u2019utilisation des m\u00e9dias sociaux est de promouvoir l\u2019image ou les produits de la soci\u00e9t\u00e9, mais l\u2019interaction avec les clients ou les partenaires est aussi souvent \u00e9voqu\u00e9e.<\/p>\n

\u00ab Parmi les soci\u00e9t\u00e9s qui utilisent les m\u00e9dias sociaux, plus de huit sur dix s’en servent pour d\u00e9velopper leur image ou commercialiser leurs produits, quel que soit le secteur d’activit\u00e9. C’est, de loin, l’usage le plus fr\u00e9quent \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Selon une enqu\u00eate de l’Insee, les entreprises fran\u00e7aises sont \u00e0 la tra\u00eene sur les m\u00e9dias sociaux : seulement 20 % d\u2019entre elles utilisent des outils de partage comme Facebook, Twitter, Youtube ou Slideshare. Bien en…<\/p>\n","protected":false},"author":2,"featured_media":2840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[91,26],"class_list":["post-2836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-medias-sociaux","tag-reseaux-sociaux-2"],"yoast_head":"\nLes soci\u00e9t\u00e9s fran\u00e7aises \u00e0 la tra\u00eene sur les m\u00e9dias sociaux - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Selon une enqu\u00eate de l'Insee, les entreprises fran\u00e7aises sont \u00e0 la tra\u00eene sur les m\u00e9dias sociaux : seulement 20 % d\u2019entre elles utilisent des outils de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/social-media-1\/les-societes-francaises-a-la-traine-sur-les-medias-sociaux-2014-04-23\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les soci\u00e9t\u00e9s fran\u00e7aises \u00e0 la tra\u00eene sur les m\u00e9dias sociaux - 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