{"id":2815,"date":"2014-04-16T10:56:50","date_gmt":"2014-04-16T09:56:50","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2815"},"modified":"2014-04-17T13:50:33","modified_gmt":"2014-04-17T12:50:33","slug":"universal-analytics-sort-officiellement-de-sa-phase-beta","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/universal-analytics-sort-officiellement-de-sa-phase-beta-2014-04-16","title":{"rendered":"Universal Analytics sort officiellement de sa phase b\u00eata !"},"content":{"rendered":"<p>Universal Analytics, la nouvelle version de la solution de web analyse Google Analytics, est \u00e0 pr\u00e9sent pr\u00eate pour \u00eatre utilis\u00e9e par tous les acteurs du march\u00e9.<\/p>\n<p>Pour rappel, Google avait rendu public le projet Universal Analytics en Septembre 2011 et travaillait depuis \u00e0 lancer progressivement la nouvelle version.<\/p>\n<p>Aujourd\u2019hui, c\u2019est chose faite : Google Universal Analytics sort officiellment de son statut b\u00eata ! D\u00e9sormais, toutes les fonctionnalit\u00e9s disponibles dans Google Analytics le sont aussi dans Universal Analytics, avec en plus, des nouveaut\u00e9s\u2026<\/p>\n<p>Avec sa sortie officielle du statut b\u00eata, Universal Analytics met fin aux principaux blocages qui freinaient la migration.\u00a0En effet, sont d\u00e9sormais int\u00e9gr\u00e9es les fonctionnalit\u00e9s suivantes :<\/p>\n<ul>\n<li>Remarketing<\/li>\n<li>Les rapports sur les donn\u00e9es d\u00e9mographiques<\/li>\n<li>Les rapports sur les centres d&rsquo;int\u00e9r\u00eats<\/li>\n<\/ul>\n<p>Par rapport \u00e0 la version classique de Google Analytics, Universal Analytics pr\u00e9sente des nouveaut\u00e9s comme l&rsquo;User ID, qui va permettre de r\u00e9aliser des mesures cross-device, c&rsquo;est-\u00e0-dire de suivre le visiteur sur plusieurs de ses terminaux (desktop, tablette, smartphone&#8230;). De nouveaux rapports d\u00e9di\u00e9s vont faire leur entr\u00e9e dans l&rsquo;outil, comme le rapport Device Overlap (permettra d\u2019identifier la part des comportements cross-devices dans votre audience) et Device Paths (montrera les 5 derniers devices utilis\u00e9s avant une conversion).<\/p>\n<p>Ces annonces vont donc acc\u00e9l\u00e9rer les migrations de Google Analytics vers Universal Analytics&#8230;A votre tour !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Analytics, la nouvelle version de la solution de web analyse Google Analytics, est \u00e0 pr\u00e9sent pr\u00eate pour \u00eatre utilis\u00e9e par tous les acteurs du march\u00e9. Pour rappel, Google avait rendu public le projet Universal&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[177,178],"class_list":["post-2815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing","tag-google-analytics","tag-universal-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Analytics sort officiellement de sa phase b\u00eata ! - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Universal Analytics, la nouvelle version de la solution de web analyse Google Analytics, est \u00e0 pr\u00e9sent pr\u00eate pour \u00eatre utilis\u00e9e par tous les acteurs du\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/universal-analytics-sort-officiellement-de-sa-phase-beta-2014-04-16\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Analytics sort officiellement de sa phase b\u00eata ! 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